Chinese Innovation And Branding Leaps
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Chinese Innovation And Branding Leaps
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Author : Serdar S Durmusoglu
language : en
Publisher: World Scientific
Release Date : 2022-03-24
Chinese Innovation And Branding Leaps written by Serdar S Durmusoglu and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-24 with Business & Economics categories.
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
Created In China
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Author : Michael Keane
language : en
Publisher: Routledge
Release Date : 2007-10-30
Created In China written by Michael Keane and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-30 with Business & Economics categories.
This book examines China’s creative economy—and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. ‘Made in China’ is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its ‘cultural exports deficit’. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema. This book provides a fresh look looks at China’s move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized ‘created in China’ brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.
China Fast Forward
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Author : Bill Dodson
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-25
China Fast Forward written by Bill Dodson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-25 with Business & Economics categories.
Will China Surpass the United States as an innovation nation? China is tirelessly working to overcome its technological deficiencies by driving R&D initiatives in government and business and adapting Western Internet platforms for domestic use. It is extending its technological reach through a major drive to rival India as a services outsourcing leader and projecting its high-tech brands into the companies and homes of other countries. But whether China succeeds will depend on how it handles such issues as demography, energy dependency, and resource limitations. The environmental challenges posed by China's vast manufacturing sector are well documented, but what isn't widely realized is that China is actually outstripping the West in all manner of green initiatives, renewable energy investments, research and development funding, and other areas essential to improving the health of the planet. However, omnipresent government intervention, environmental degradation, natural resource exhaustion, and other issues threaten to derail China’s rise to superpower status. As the country meets global challenges on a scale that few nations can match, China Fast Forward takes a look at what lies ahead and why China’s success is important to us all. In this book, Bill Dodson explores China's reincarnation from a closed, agrarian nation into a modern, high-tech superpower bent on literally cleaning up its act. Presents an on-the-ground survey and analysis of China's renewable and clean energy sector that identifies the kinds of projects and technologies Chinese enterprises and local governments are hungry for Includes a discussion on how successful Chinese companies are developing their brands to go head-to-head with the world’s best-known companies Discusses how central government conflicts of interest are actually foiling corporate and official drives to innovation across a range of sectors Taking a look inside China's march toward becoming a sustainable superpower through innovation, China Fast Forward presents a balance sheet of the country's technological and social progress on its path to becoming a world leader.
Market Entry In China
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Author : Christiane Prange
language : en
Publisher: Springer
Release Date : 2016-05-14
Market Entry In China written by Christiane Prange and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-14 with Business & Economics categories.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
China Branding
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Author : Martin J. Liu
language : en
Publisher: Springer Nature
Release Date : 2019-09-14
China Branding written by Martin J. Liu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-14 with Business & Economics categories.
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.
Innovation Factory China S Digital Playbook For Global Brands
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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date : 2023-09-20
Innovation Factory China S Digital Playbook For Global Brands written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-20 with Business & Economics categories.
The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management
Unlocking The Emperor S Door
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Author : Christopher Sheedy
language : en
Publisher: Hachette UK
Release Date : 2020-12-17
Unlocking The Emperor S Door written by Christopher Sheedy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
One man, one company, one country. If you are interacting with Chinese businesses, doing business in China, wanting to understand more about China, or simply wanting to see what can be achieved through passion, commitment, and integrity, this is the book for you. Unlocking the Emperor's Door documents the successes and failures of a man who has been at the heart of Chinese innovation for decades, told through the eyes of a Western business expert uniquely immersed in a culture that was once foreign to him. Demonstrating the impact of personal vision and persistence, a focus on driving business opportunities and a no-retreat philosophy, you will meet Li Jinyuan, the founder and Chairman of Tiens Group - known locally as Tianshi - and uncover his story of success, gain profound insight into a people and and better understand the nation which is driving the World economy. Set against the stunning and surreal backdrop of modern China, this rags to riches tale of triumph over tragedy, restless adaptation and individual courage in a complex system reveals truths about business in China which are vitally relevant today and will be essential tomorrow. Whether you are looking for information, inspiration, or innovation, you will find it in this book.
Advances In Chinese Brand Management
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Author : John M. T. Balmer
language : en
Publisher: Springer
Release Date : 2016-11-14
Advances In Chinese Brand Management written by John M. T. Balmer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-14 with Business & Economics categories.
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Chinnovation
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Author : Yinglan Tan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
Chinnovation written by Yinglan Tan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. But innovation? Forget about it. Well, not quite. Drawing on a wealth of on-the-ground stories and thorough research, Chinnovation: How Chinese Innovators Are Changing the World shows how Chinese companies of every stripe have dispelled this myth and overcome the barriers to successful, profitable innovation. How did Neil Shen, co-founder of CTRIP Capital China, see the opportunity for a Chinese travel site? How did Ray Zhang, CEO of Ehi, scale up one of the most innovative hybrid car-rental companies in China? How did Zhang Tao, CEO of Dianping, start a ZAGAT-inspired user-review site for restaurants and establish a continuous process of innovation? Yinglan Tan has spent more than five years learning the secrets of Chinese innovators, a fast-growing subculture playing key roles in China's transformative transition from "Made in China" to "Innovated in China." Learn: What is the path that an innovative Chinese private-owned enterprise take? How blue-chip innovators remix business models successfully in China? What are the capabilities that these innovative companies acquire? How they harness the necessary resources and navigate around legal restrictions? How do they attract, train and retain talent? How do these companies experiment with innovative approaches and also manage the risk of innovation? What are the lessons learnt and how would these entrepreneurial innovators advise others who are embarking on the same journey? China's rapid economic growth has made it a crucial market but multinational corporations are now competing with China's own homegrown businesses. Chinnovation: How Chinese Innovators Are Changing The World uncovers the common threads amongst Chinese entrepreneurs as they reach into a wider world.
Marketing Research With R And Python
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Author : Howard Pong-yuen Lam
language : en
Publisher: World Scientific
Release Date : 2023-09-28
Marketing Research With R And Python written by Howard Pong-yuen Lam and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-28 with Business & Economics categories.
This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:This book covers important frameworks and concepts of marketing research for developing a new product.