Chinese Innovation And Branding Leaps
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Chinese Innovation And Branding Leaps
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Author : Serdar S Durmusoglu
language : en
Publisher: World Scientific
Release Date : 2022-03-24
Chinese Innovation And Branding Leaps written by Serdar S Durmusoglu and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-24 with Business & Economics categories.
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
Created In China
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Author : Michael Keane
language : en
Publisher: Routledge
Release Date : 2007-10-30
Created In China written by Michael Keane and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-30 with Art categories.
Written by a recognized international scholar in the China media field, this book analyzes China’s creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understandings of culture.
Marketing Research With R And Python
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Author : Howard Pong-yuen Lam
language : en
Publisher: World Scientific
Release Date : 2023-09-28
Marketing Research With R And Python written by Howard Pong-yuen Lam and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-28 with Business & Economics categories.
This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:This book covers important frameworks and concepts of marketing research for developing a new product.
Chinese Local New Luxury Brands In A Digitally Empowered Era
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Author : Hongbo Lai
language : en
Publisher: Springer Nature
Release Date : 2021-05-20
Chinese Local New Luxury Brands In A Digitally Empowered Era written by Hongbo Lai and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-20 with Business & Economics categories.
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
The Great Leap Forward The Marketing Of Banking Services In China
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Author : Carla Vieira
language : en
Publisher: diplom.de
Release Date : 2005-04-08
The Great Leap Forward The Marketing Of Banking Services In China written by Carla Vieira and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-08 with Business & Economics categories.
Inhaltsangabe:Abstract: Generally speaking, economic growth is closely related to the efficiency of a country s financial markets. That is, the more varied the investment alternatives by which economic resources can flow within a country and between countries, the more efficient the financial market. This efficiency leads to a higher level of capital formation, and improved capital utilisation, thereby increasing the utility of both savers and borrowers and promoting economic growth. In line with its transition to a market economy China has, amongst other reforms, embarked on a reform of its financial system, transforming its one-bank monopoly into an integrated system of many banks and other specialised financial institutions. The resulting market complexity and the emergence of domestic and international competition gave rise to the marketing of financial services in China. Despite banks increasing marketing sophistication and higher spending on marketing, consumer behaviour is only beginning to react to it. On one hand the emergence of a wide variety of financial institutions and financial products has offset the impact of the social system reform on individuals lives. On the other hand, most Chinese still stay with one of the four wholly state-owned commercial banks, perhaps out of habit, perhaps from a feeling of security with their old banks. The effect on banks has been dramatic, service levels have improved greatly while product quality and variety have become better. However, the lack of market segmentation, partly due to government regulation, limits banks abilities to effectively target consumer groups, (which also hinders consumers information gathering and decision-making). Transformation of banking is hindered by China s poorly performing corporate sector, which strongly undermines banking profitability. China remains one of the weakest countries in terms of strength of the financial sector (Moody s), and the imminent WTO entry might result in disarray in the financial industry. Foreign banks with their sophisticated marketing have already put strong pressure on their Chinese counterparts, who are learning quickly. In the long run, the WTO entry and increased openness of the financial market will increase the competitiveness of the marketplace and enhance the development of the marketing of financial services in China. This dissertation will be divided into two parts. In the first part I will be talking about China s [...]
Innovations Of China S Mainstream Media Convergence
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Author : Peng Duan
language : en
Publisher: Springer Nature
Release Date : 2022-03-11
Innovations Of China S Mainstream Media Convergence written by Peng Duan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Social Science categories.
This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.
China S Quest For Innovation
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Author : Shuanping Dai
language : en
Publisher: Routledge
Release Date : 2019-11-06
China S Quest For Innovation written by Shuanping Dai and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-06 with Social Science categories.
The transition from a catching-up style economy to an innovation-driven economy poses a major challenge for China. This book examines the major issues at stake, outlines developments in crucial business fields and industries, and discusses the roles of top-down politics and bottom-up entrepreneurship. It focuses in particular on the institutional foundations of innovation, arguing that successful innovation relies on the favourable interplay of business, politics, and society, and that comprehensive institutional and organizational changes will be required in China in order for innovation to succeed. Overall, the book assesses how far China will be able to depart from the Western paradigm of successful innovation regimes and create its own innovation system with Chinese characteristics.
Demystifying China S Innovation Machine
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Author : Marina Yue Zhang
language : en
Publisher: Oxford University Press
Release Date : 2022
Demystifying China S Innovation Machine written by Marina Yue Zhang and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
China's extraordinary economic development is explained in large part by the way it innovates. Contrary to widely held views, China's innovation machine is not created and controlled by an all-powerful government. Instead, it is a complex, interdependent system composed of various elements, involving bottom-up innovation driven by innovators and entrepreneurs and highly pragmatic and adaptive top-down policy. Using case studies of leading firms and industries, along with statistics and policy analysis, this book argues that China's innovation machine is similar to a natural ecosystem. Innovations in technology, organization, and business models resemble genetic mutations which are initially random, self-serving, and isolated, but the best fitting are selected by the market and their impacts are amplified by the innovation machine. This machine draws on China's multitude manufacturers, supply chains, innovation clusters, and digitally literate population, connected through super-sized digital platforms. China's innovation suffers from a lack of basic research and reliance upon certain critical technologies from overseas, yet its scale (size) and scope (diversity) possess attributes that make it self-correcting and stronger in the face of challenges. China's innovation machine is most effective in a policy environment where the market prevails; policy intervention plays a significant role when market mechanisms are premature or fail. The future success of China's innovation will depend on continuing policy pragmatism, mass innovation, and entrepreneurship, and the development of the 'new infrastructures'.
Learning And Innovation Of Chinese Firms
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Author : Jacky Hong
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-01-30
Learning And Innovation Of Chinese Firms written by Jacky Hong and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-30 with Business & Economics categories.
This edited volume explores the learning and innovation of Chinese firms. In particular, it examines the difficulties and obstacles affecting the technological collaboration between Chinese firms and foreign partners as well as some of the key organizational and institutional challenges of innovation facing Chinese firms. Despite enjoying rapid economic growth in previous decades, learning and innovation of Chinese firms has received relatively limited attention among management and international business scholars in the past. However, some significant changes in the Chinese institutional environment have occurred in recent years. On one hand, the Chinese central government has devised a number of policy initiatives to promote and support innovative activities in China, ranging from the ‘Mass Entrepreneurship and Innovation by All’ to the latest ‘Made in China 2025’. On the other hand, we have witnessed an increasing number of indigenous Chinese firms (e.g. Alibaba, Baidu, Tencent, Huawei and DJI) adopting business model innovation with global inputs and impacts in different business sectors, namely electronic commerce, telecommunication network equipment, social media, mobile payment and drones. In view of these recent developments, we aim to further our understanding about the learning and innovation processes of Chinese firms in this edited volume.
The Belt And Road
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Author : Fei Xu
language : en
Publisher: Springer
Release Date : 2018-07-24
The Belt And Road written by Fei Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with Business & Economics categories.
Addressing the unprecedented international interest in China’s high-speed railways, this book adopts a global perspective to examine the success of the system and probes into its going-global strategy in the context of the “Belt and Road” initiative, providing readers around the world a better understanding of infrastructure construction under the “Belt and Road” plan, as well as the global vision of communication and mutual exchange and prosperity among the countries along the Belt and Road route. The previous American President, Barack Obama, once told President Xi Jinping that there were two things about China that he particularly admired: the high-speed railway system, and the mathematics education. "The Belt and Road, and the Global Strategy of China’s High-speed Rail" provides scholarly researchers and those generally interested in China's High-speed rail excellent insight into this impressive and rapid development.