Choosing The Best Advertising Alternative
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Choosing The Best Advertising Alternative
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Author : Joel N. Axelrod
language : en
Publisher:
Release Date : 1986
Choosing The Best Advertising Alternative written by Joel N. Axelrod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Advertising categories.
Choosing The Best Advertising Alternative
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Author : Joel N. Axelrod
language : en
Publisher:
Release Date : 1971
Choosing The Best Advertising Alternative written by Joel N. Axelrod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
Marketing Research
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Author : Bruce Wrenn
language : en
Publisher: Routledge
Release Date : 2013-08-21
Marketing Research written by Bruce Wrenn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-21 with Business & Economics categories.
Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.
The Essentials Of Marketing Research
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Author : Lawrence S. Silver
language : en
Publisher: Routledge
Release Date : 2013
The Essentials Of Marketing Research written by Lawrence S. Silver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Strategic Copywriting
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Author : Edd Applegate
language : en
Publisher: Rowman & Littlefield
Release Date : 2005
Strategic Copywriting written by Edd Applegate and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Life After The 30 Second Spot
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Author : Joseph Jaffe
language : en
Publisher: John Wiley & Sons
Release Date : 2005-05-25
Life After The 30 Second Spot written by Joseph Jaffe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-25 with Business & Economics categories.
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
The Ultimate Guide To Choosing The Best Google Ads Agency
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Author : John Moran
language : en
Publisher:
Release Date : 2019-11-27
The Ultimate Guide To Choosing The Best Google Ads Agency written by John Moran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-27 with categories.
You aren't a digital marketing expert--and you shouldn't have to be. You're a business owner and you have (much) more important things to worry about. You shouldn't be banging your head against the wall that is Google Ads. Instead, you should have a Google Ads agency who knows Google Ads as well as you know your business and is capable of helping you navigate the world's greatest marketing channel. But first, you need to find that unicorn of a resource. How do you sift through the mountain of charlatans and quickly identify the agencies that are actually capable of moving your digital needle? Hiring a Google Ads agency is a powerful way to bring in more revenue; that is, as long as your agency has the right qualifications. In this book, you'll learn how to find the right agency for your business, using a checklist of must-ask questions to narrow down the competition. Don't go into the hiring process before reading this book. Instead, learn: - The basics of Google Ads - What to expect from your prospective agency - The difference between an in-house marketer, PPC agency, and Google Ads agency - Where to look for a Google Ads agency - What questions to ask before hiring From pricing and certifications to the online programs and reporting methods they use, this book will explain the qualities to look for when hiring an Ads agency--all in a way that is easy-to-understand and jargon-free.
Advances In Materials Research
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Author : G. Kumaresan
language : en
Publisher: Springer Nature
Release Date : 2021-02-04
Advances In Materials Research written by G. Kumaresan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-04 with Technology & Engineering categories.
This book comprises select peer-reviewed proceedings of the International Conference on Advances in Materials Research (ICAMR 2019). The contents cover latest research in materials and their applications relevant to composites, metals, alloys, polymers, energy and phase change. The indigenous properties of materials including mechanical, electrical, thermal, optical, chemical and biological functions are discussed. The book also elaborates the properties and performance enhancement and/or deterioration in order of the modifications in atomic particles and structure. This book will be useful for both students and professionals interested in the development and applications of advanced materials.
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Author :
language : en
Publisher: Arihant Publications India limited
Release Date :
written by and has been published by Arihant Publications India limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Successful Advertising Research Methods
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Author : Jack B. Haskins
language : en
Publisher: Contemporary Books
Release Date : 1993
Successful Advertising Research Methods written by Jack B. Haskins and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
