Chur N Village Destination Branding In The Peruvian Andes
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Chur N Village Destination Branding In The Peruvian Andes
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Author : Isabel Glaser
language : en
Publisher: GRIN Verlag
Release Date : 2010-06
Chur N Village Destination Branding In The Peruvian Andes written by Isabel Glaser and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06 with categories.
Diploma Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of the Americas Puebla (Escuela de Negocios y Econom a, Departamento de Administraci n y Negocios Internacionales), language: English, abstract: In today's world everything plays around marketing, promotion - brands Whatever you want to sell, it does not suffice to have the best product of the world, you have to make it wanted by the final consumers (Klein, 1999). Ultimately, countries and cities have been increasingly considered as products: products which have to be promoted professionally in order to attract investors, residents and tourists (and/or make them stay) (Seisdedos, n.d.). Chur n, a small village in the Peruvian Andes, on the contrary is very badly promoted: People, especially in the Peruvian capital Lima, know it from mouth-to-mouth propaganda due to its numerous and rich hot springs, but it lacks a coordinated and consolidated promotion strategy which would install the same image of Chur n in the minds of everybody, and especially of the target group. Hence, the aspired contribution of this exploratory research paper is the initiation of a destination branding process in Chur n as the researcher is convinced of its benefits as long as the destination brand is correctly and professionally applied, of course: On the one hand, the process of the brand building will unify the population of the village, and enhance the self-esteem and appreciation of the resources of its living place; on the other hand, the confluence of tourists should increase, and likewise the incomes of the residents of Chur n and the surrounding communities. This would allow a sustainable improvement of the low standard of living and thus, Chur n would offer a more positive vision for future generations.
The Free Church In The Andes
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Author : Iain Fraser Grigor
language : en
Publisher:
Release Date : 2020
The Free Church In The Andes written by Iain Fraser Grigor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Chankas And The Priest
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Author : Sabine Hyland
language : en
Publisher: Penn State Press
Release Date : 2016-05-02
The Chankas And The Priest written by Sabine Hyland and has been published by Penn State Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Social Science categories.
How does society deal with a serial killer in its midst? What if the murderer is a Catholic priest living among native villagers in colonial Peru? In The Chankas and the Priest, Sabine Hyland chronicles the horrifying story of Father Juan Bautista de Albadán, a Spanish priest to the Chanka people of Pampachiri in Peru from 1601 to 1611. During his reign of terror over his Andean parish, Albadán was guilty of murder, sexual abuse, sadistic torture, and theft from his parishioners, amassing a personal fortune at their expense. For ten years, he escaped punishment for these crimes by deceiving and outwitting his superiors in the colonial government and church administration. Drawing on a remarkable collection of documents found in archives in the Americas and Europe, including a rare cache of Albadán’s candid family letters, Hyland reveals what life was like for the Chankas under this corrupt and brutal priest, and how his actions sparked the instability that would characterize Chanka political and social history for the next 123 years. Through this tale, she vividly portrays the colonial church and state of Peru as well as the history of Chanka ethnicity, the nature of Spanish colonialism, and the changing nature of Chanka politics and kinship from the fifteenth to the eighteenth century.
Indigenous Tourism
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Author : Michelle Aicken
language : en
Publisher: Routledge
Release Date : 2010-02-17
Indigenous Tourism written by Michelle Aicken and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.
In a world characterized by an encroaching homogeneity induced by the growth of multi-national corporations and globalization, the causes of difference accrue new levels of importance. This is as true of tourism as in many other spheres of life – and one cause of differentiation for tourism promotion is the culture of Indigenous Peoples. This offers opportunities for cultural renaissance, income generation and enhanced political empowerment, but equally there are possible costs of creating commodities out of aspects of life that previously possessed spiritual meaning. This book examines these issues from many different perspectives; from those of product design and enhancement; of the aspirations of various minority groupings; and the patterns of displacements that occur – displacements that are not simply spatial but also social and cultural. How can these changes be managed? Case studies and analysis is offered, derived from many parts of the globe including North America, Asia and Australasia. The contributors themselves have, in many instances, worked closely with groups and organizations of Indigenous Peoples and attempt to give voice to their concerns. The book is divided into various themes, each with a separate introduction and commentary. The themes are Visitor Experiences, Who manages Indigenous Cultural Tourism Product, Events and Artifacts, Conceptualisation and Aspiration. In a short final section the silences are noted – each silence representing a potential challenge for future research to build upon the notions and lessons reported in the book. The book is edited by Professor Chris Ryan from New Zealand, and Michelle Aicken of Horwath Asia Pacific.
The Great Inka Road
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Author : Ramiro Matos Mendieta
language : en
Publisher: Smithsonian Institution
Release Date : 2015-07-21
The Great Inka Road written by Ramiro Matos Mendieta and has been published by Smithsonian Institution this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-21 with History categories.
This compelling collection of essays explores the Qhapaq nan (or Great Inca Road), an extensive network of trails reaching modern-day Colombia, Ecuador, Peru, Bolivia, Chile, and Argentina. These roads and the accompanying agricultural terraces and structures that have survived for more than six centuries are a testament to the advanced engineering and construction skills of the Inca people. The Qhapaq nan also spurred an important process of ecological and community integration across the Andean region. This book, the companion volume to a National Museum of the American Indian exhibition of the same name, features essays on six main themes: the ancestors of the Inca, Cusco as the center of the empire, road engineering, road transportation and integration, the road in the Colonial era, and the road today. Beautifully designed and featuring more than 225 full-color illustrations, The Great Inka Road is a fascinating look at this enduring symbol of the Andean peoples' strength and adaptability.
Race And Ethnicity In Latin America
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Author : Jorge I Dominguez
language : en
Publisher: Routledge
Release Date : 2018-12-07
Race And Ethnicity In Latin America written by Jorge I Dominguez and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Social Science categories.
First Published in 1994. In nearly all racially and ethnically heterogeneous societies, there is overt national conflict among parties and social movements organized on the basis of race and ethnicity. Such conflict has been much less evident in Latin America. Scholars have pondered the nature of race and ethnicity with regard to both Afro- American and Indo-American societies, though research on Brazil has been particularly prominent. Special attention has been given to the relationship between social class and race and ethnicity.
Andean Air Mail Peruvian Times
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Author :
language : en
Publisher:
Release Date : 1961
Andean Air Mail Peruvian Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Andes Region categories.
Qhapaq An Andean Road System
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Author : UNESCO
language : en
Publisher: UNESCO Publishing
Release Date : 2021-12-31
Qhapaq An Andean Road System written by UNESCO and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-31 with Political Science categories.
Frommer S Peru
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Author :
language : en
Publisher:
Release Date : 2008
Frommer S Peru written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Peru categories.
Lost City Of The Incas
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Author : Hiram Bingham
language : en
Publisher: Hachette UK
Release Date : 2010-12-16
Lost City Of The Incas written by Hiram Bingham and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Biography & Autobiography categories.
First published in the 1950s, this is a classic account of the discovery in 1911 of the lost city of Machu Picchu. In 1911 Hiram Bingham, a pre-historian with a love of exotic destinations, set out to Peru in search of the legendary city of Vilcabamba, capital city of the last Inca ruler, Manco Inca. With a combination of doggedness and good fortune he stumbled on the perfectly preserved ruins of Machu Picchu perched on a cloud-capped ledge 2000 feet above the torrent of the Urubamba River. The buildings were of white granite, exquisitely carved blocks each higher than a man. Bingham had not, as it turned out, found Vilcabamba, but he had nevertheless made an astonishing and memorable discovery, which he describes in his bestselling book LOST CITY OF THE INCAS.