Cinema Televis O E Publicidade
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Cinema Televis O E Publicidade
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Author : José Mário Ortiz Ramos
language : pt-BR
Publisher: Annablume
Release Date : 2004
Cinema Televis O E Publicidade written by José Mário Ortiz Ramos and has been published by Annablume this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Motion pictures categories.
Ve Culos Brasileiros De Publicidade
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Author :
language : pt-BR
Publisher:
Release Date : 1967
Ve Culos Brasileiros De Publicidade written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Advertising categories.
M Dia E Recep O
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Author : Nilda Aparecida Jacks
language : pt-BR
Publisher:
Release Date : 2006
M Dia E Recep O written by Nilda Aparecida Jacks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Mass media categories.
The Oxford Handbook Of Music And Advertising
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Author : James Deaville
language : en
Publisher: Oxford University Press, USA
Release Date : 2021
The Oxford Handbook Of Music And Advertising written by James Deaville and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Music categories.
"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
New York Magazine
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Author :
language : en
Publisher:
Release Date : 1989-01-23
New York Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-23 with categories.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Fashion And Film
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Author : Peter Bug
language : en
Publisher: Springer Nature
Release Date : 2019-09-17
Fashion And Film written by Peter Bug and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Business & Economics categories.
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
New York Magazine
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Author :
language : en
Publisher:
Release Date : 1989-01-23
New York Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-23 with categories.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Television
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Author : Frederik A. Kugel
language : en
Publisher:
Release Date : 1966
Television written by Frederik A. Kugel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Television categories.
Movie Migrations
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Author : Hye Seung Chung
language : en
Publisher: Rutgers University Press
Release Date : 2015-07-06
Movie Migrations written by Hye Seung Chung and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-06 with Performing Arts categories.
As the two billion YouTube views for “Gangnam Style” would indicate, South Korean popular culture has begun to enjoy new prominence on the global stage. Yet, as this timely new study reveals, the nation’s film industry has long been a hub for transnational exchange, producing movies that put a unique spin on familiar genres, while influencing world cinema from Hollywood to Bollywood. Movie Migrations is not only an introduction to one of the world’s most vibrant national cinemas, but also a provocative call to reimagine the very concepts of “national cinemas” and “film genre.” Challenging traditional critical assumptions that place Hollywood at the center of genre production, Hye Seung Chung and David Scott Diffrient bring South Korean cinema to the forefront of recent and ongoing debates about globalization and transnationalism. In each chapter they track a different way that South Korean filmmakers have adapted material from foreign sources, resulting in everything from the Manchurian Western to The Host’s reinvention of the Godzilla mythos. Spanning a wide range of genres, the book introduces readers to classics from the 1950s and 1960s Golden Age of South Korean cinema, while offering fresh perspectives on recent favorites like Oldboy and Thirst. Perfect not only for fans of Korean film, but for anyone curious about media in an era of globalization, Movie Migrations will give readers a new appreciation for the creative act of cross-cultural adaptation.
Exploring Movie Construction And Production
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Author : John Reich
language : en
Publisher: Open SUNY Textbooks
Release Date : 2017-07-10
Exploring Movie Construction And Production written by John Reich and has been published by Open SUNY Textbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-10 with categories.
Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and editing. Important terminology is defined and types of analysis are discussed and demonstrated. An extended example of how a movie description reflects the setting, narrative structure, or directing style is used throughout the book to illustrate building blocks of each theme. This approach to film instruction and analysis has proved beneficial to increasing students¿ learning, while enhancing the creativity and critical thinking of the student.
