Co Created Effective Agile And Trusted Eservices
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Co Created Effective Agile And Trusted Eservices
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Author : Jonna Järveläinen
language : en
Publisher: Springer
Release Date : 2013-07-05
Co Created Effective Agile And Trusted Eservices written by Jonna Järveläinen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-05 with Computers categories.
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements. The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
Encyclopedia Of E Commerce Development Implementation And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Encyclopedia Of E Commerce Development Implementation And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Computers categories.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Business Model Innovation In The Era Of The Internet Of Things
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Author : Jan F. Tesch
language : en
Publisher: Springer
Release Date : 2019-01-09
Business Model Innovation In The Era Of The Internet Of Things written by Jan F. Tesch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-09 with Business & Economics categories.
This book outlines an integrative framework for business-model innovation in the paradigm of the Internet of Things. It elaborates several tools and methodologies for the quantitative, qualitative, analytical and effectual evaluation, and analyzes their applicability and efficiency for several phases of the business-model innovation process. As such, it provides guidance to managers, decision-makers and entrepreneurs on how to systematically employ the business-model concept with the aim of achieving sustainable competitive advantages. For researchers the book introduces cases and examples for successful business-model innovation and presents an integrated approach to the methods and tools applied.
Multi Platform Advertising Strategies In The Global Marketplace
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Author : Yang, Kenneth C. C.
language : en
Publisher: IGI Global
Release Date : 2017-12-01
Multi Platform Advertising Strategies In The Global Marketplace written by Yang, Kenneth C. C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-01 with Business & Economics categories.
In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Brand Culture And Identity Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-10-05
Brand Culture And Identity Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Crowdfunding For Smes
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Author : Roberto Bottiglia
language : en
Publisher: Springer
Release Date : 2016-06-06
Crowdfunding For Smes written by Roberto Bottiglia and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-06 with Business & Economics categories.
Crowdfunding for SMEs: A European Perspective provides a valuable insight into this new source of capital. In particular, the authors focus on financial return crowdfunding, which repays the crowd either through debt or equity. This source of capital might play a significant role in the future becoming an alternative or a complement to traditional funding sources. It is therefore of the uttermost importance to understand what has boosted its exponential growth in recent years, as well as the key drivers of success of P2P lending and equity crowdfunding campaigns on both the funders and the fundraisers side. Due to the financial nature of the return provided to the crowd, financial return crowdfunding has been the object of recent waves of regulation, although the European Union still lacks a set of common rules. The aim of regulation should be twofold, to protect investors and, at the same time, to favor the financing for SMEs. In this book, the authors explore such issues and the regulatory policies, while looking to the future of financial return crowdfunding as an evolving source of capital.
Design User Experience And Usability User Experience Design For Diverse Interaction Platforms And Environments
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Author : Aaron Marcus
language : en
Publisher: Springer
Release Date : 2014-06-11
Design User Experience And Usability User Experience Design For Diverse Interaction Platforms And Environments written by Aaron Marcus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Computers categories.
The four-volume set LNCS 8517, 8518, 8519 and 8520 constitutes the proceedings of the Third International Conference on Design, User Experience, and Usability, DUXU 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 256 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 76 papers included in this volume are organized in topical sections on design for the web, design for the mobile experience, design of visual information, design for novel interaction techniques and realities, games and gamification.
Relaciones Internacionales Competitividad Y Sostenibilidad En Am Rica Latina
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Author : Paola Mouthón Ramos
language : es
Publisher: UNAM | FES-Iztacala | LEED
Release Date : 2022-04-02
Relaciones Internacionales Competitividad Y Sostenibilidad En Am Rica Latina written by Paola Mouthón Ramos and has been published by UNAM | FES-Iztacala | LEED this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-02 with Business & Economics categories.
A continuación, se presenta el libro de investigación Relaciones internacionales competitividad y sostenibilidad en América Latina producto de investigación de la Red Radar, la cual enriquece el desarrollo de investigación a través de casos reales de empresas, analizando sus practicas y nutriendo de un conocimiento valioso en el área.
Online Marketing Intelligence
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Author : Dennis Ahrholdt
language : de
Publisher: Springer-Verlag
Release Date : 2019-11-23
Online Marketing Intelligence written by Dennis Ahrholdt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-23 with Business & Economics categories.
Dieses Buch bietet eine bislang einzigartige Übersicht über Kennzahlen der wichtigsten Online-Marketinginstrumente verbunden mit einer fundierten Betrachtung der Instrumente und Erfolgszusammenhängen aus empirischen Forschungsergebnissen. Aufgrund der Fülle an verfügbaren Instrumenten und Daten fehlt dem Marketing-Management häufig ein Überblick, mit welchen Kennzahlen sich der Erfolgsbeitrag ihrer Online-Marketing-Aktivitäten bestmöglich messen und dokumentieren lässt. Somit fällt auch die Entscheidung zur Ausgestaltung der Online-Marketing-Aktivitäten schwer: Das Verständnis über Erfolgszusammenhänge ist häufig nur rudimentär vorhanden. Die Autoren beschreiben über 150 Kennzahlen, die in unterschiedlichen Kontexten und entlang der Customer Journey eingesetzt werden können. Sie geben auch Hilfestellungen für die Entwicklung einer Online-Marketing-Intelligence. Das Ziel: trotz zunehmender Komplexität der Online-Marketing-Instrumente eine bestmögliche Budgetallokation zu erreichen. Auch dafür haben sie aus empirischen Forschungsergebnissen instrumentspezifische Erfolgszusammenhänge und -Faktoren für den Business-Alltag extrahiert. Der Praktiker findet in diesem Buch eine Fülle von Handlungsempfehlungen für sein Online-Marketing, um es – auch unter Berücksichtigung empirisch identifizierter Erfolgszusammenhänge – auf state-of-the-art Niveau zu betreiben.
Intelligence Info Volumul 2 Num Rul 3 Septembrie 2023
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Author : Nicolae Sfetcu
language : ro
Publisher: MultiMedia Publishing
Release Date :
Intelligence Info Volumul 2 Num Rul 3 Septembrie 2023 written by Nicolae Sfetcu and has been published by MultiMedia Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with History categories.
Revista Intelligence Info este o publicație trimestrială din domeniile intelligence, geopolitică și securitate, și domenii conexe de studiu și practică. Cuprins: EDITORIAL Rolul serviciilor de informații în război, de Nicolae Sfetcu INTELLIGENCE Intelligence Analysis, de Nicolae Sfetcu ISTORIA Reformele serviciilor secrete de la Mihail Moruzov la Eugen Cristescu, între inovație și decadență, de Rodica Liseanu Take Ionescu – O biografie vectorială în istoria partidelor politice și în semantica diplomației, de Rodica Liseanu GEOPOLITICA Apusul universalismului european, de Lisa-Maria Achimescu Chinese Hegemony in the Production of Rare Earths, de Emilian M. Dobrescu România. Între ‘gura de rai’ geografică şi răspântia geopolitică, de Radu Carp SECURITATE Schimbarea paradigmelor în mediul internațional de securitate, de Alexandru Cristian Adevăr și dezinformare în fenomenul OZN, de Dan D. Farcaș ȘTIINȚA INFORMAȚIEI Utilizarea analiticii rețelelor sociale în intelligence, de Nicolae Sfetcu ISSN 2821-8159 ISSN-L 2821-8159, DOI: 10.58679/II30199