Cognitive Connection Unleashing The Power Of Neuroscience For Compelling Brands
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Cognitive Connection Unleashing The Power Of Neuroscience For Compelling Brands
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Author : Rosendo Rodgers
language : en
Publisher: Sadashiva Bolanthur
Release Date :
Cognitive Connection Unleashing The Power Of Neuroscience For Compelling Brands written by Rosendo Rodgers and has been published by Sadashiva Bolanthur this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In this insightful and thought-provoking book, delve into the fascinating world of cognitive connection and its profound implications for creating compelling brands. Drawing upon the groundbreaking discoveries of neuroscience, this book takes you on a captivating journey that explores the powerful relationship between our minds and the brands we interact with. Discover how a deep understanding of the human brain can unlock innovative strategies for building brands that resonate on a deeply emotional and cognitive level. Through a comprehensive exploration of neuroscience principles, you'll gain a deep understanding of the mechanisms that drive our decision-making process and shape our perception of brands. Delving into the intricate workings of the human brain, the book uncovers how different regions are activated in response to specific brand stimuli, and how these activations influence our emotions, desires, and memories. Harnessing this knowledge, you'll uncover groundbreaking strategies for creating brands that trigger positive cognitive and emotional connections in the minds of consumers. With compelling case studies and real-world examples, you'll witness the transformative power of neuroscience in action, as brands leverage this knowledge to create immersive experiences and forge strong emotional bonds with their target audience. Uncover the secrets behind successful brand campaigns that tap into the core principles of cognitive connection, leaving a lasting impact on consumers and fueling loyalty. Join the revolution in consumer psychology and delve into the depths of the human brain, as you unlock the keys to creating truly compelling brands that resonate deeply with consumers.
Smart Retail Revolutionizing The Shopping Experience With Ai
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Author : Samuel James
language : en
Publisher: Samuel Inbaraja S
Release Date : 2023-12-30
Smart Retail Revolutionizing The Shopping Experience With Ai written by Samuel James and has been published by Samuel Inbaraja S this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-30 with Business & Economics categories.
From personalized recommendations and dynamic pricing to automated inventory management and fraud detection, AI offers a treasure trove of opportunities to boost efficiency, enhance customer experience, and increase profitability. We'll explore how AI can be harnessed to: Understand your customers: Go beyond demographics to uncover hidden preferences and predict buying behavior. Optimize your operations: Streamline logistics, minimize stockouts, and make data-driven decisions for smarter inventory management. Personalize the shopping journey: Create frictionless experiences, offer relevant product suggestions, and build lasting customer relationships. Stay ahead of the curve: Identify emerging trends, adapt to market fluctuations, and innovate with confidence.
Branding Between The Ears Using Cognitive Science To Build Lasting Customer Connections
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Author : Sandeep Dayal
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-11-30
Branding Between The Ears Using Cognitive Science To Build Lasting Customer Connections written by Sandeep Dayal and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Business & Economics categories.
Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.
Brand Storytelling In The Digital Age
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Author : S M A Moin
language : en
Publisher: Springer Nature
Release Date : 2020-10-26
Brand Storytelling In The Digital Age written by S M A Moin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with Business & Economics categories.
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Unthought
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Author : N. Katherine Hayles
language : en
Publisher: University of Chicago Press
Release Date : 2017-04-05
Unthought written by N. Katherine Hayles and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-05 with Education categories.
N. Katherine Hayles is known for breaking new ground at the intersection of the sciences and the humanities. In Unthought, she once again bridges disciplines by revealing how we think without thinking—how we use cognitive processes that are inaccessible to consciousness yet necessary for it to function. Marshalling fresh insights from neuroscience, cognitive science, cognitive biology, and literature, Hayles expands our understanding of cognition and demonstrates that it involves more than consciousness alone. Cognition, as Hayles defines it, is applicable not only to nonconscious processes in humans but to all forms of life, including unicellular organisms and plants. Startlingly, she also shows that cognition operates in the sophisticated information-processing abilities of technical systems: when humans and cognitive technical systems interact, they form “cognitive assemblages”—as found in urban traffic control, drones, and the trading algorithms of finance capital, for instance—and these assemblages are transforming life on earth. The result is what Hayles calls a “planetary cognitive ecology,” which includes both human and technical actors and which poses urgent questions to humanists and social scientists alike. At a time when scientific and technological advances are bringing far-reaching aspects of cognition into the public eye, Unthought reflects deeply on our contemporary situation and moves us toward a more sustainable and flourishing environment for all beings.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Brain Centric Design
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Author : Rich Carr
language : en
Publisher:
Release Date : 2019-08-15
Brain Centric Design written by Rich Carr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with categories.
Brain-centric Design (BcD) is the product of decades of scientific research on how we acquire knowledge, refined and successfully implemented by the authors, Dr. Kieran O'Mahony and Rich Carr. Brain-centric Design hopes to explain the fundamental science behind how to unlock a learner's full potential, and offer an intuitive, easy to use process for presenting information for deep understanding.
Neuroscience For Learning And Development
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Author : Stella Collins
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-08-03
Neuroscience For Learning And Development written by Stella Collins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-03 with Business & Economics categories.
In order to design and deliver effective learning and development initiatives, it is essential to understand how our brains process and retain information. Neuroscience for Learning and Development introduces the latest research and concepts, equipping L&D and training professionals with an understanding of the inner workings of the mind. Covering areas such as how to create effective learning environments, promoting motivation and how to make learning 'stickier' through the use of stories, the book offers practical tools and ideas that can be applied in a variety of contexts, from digital learning and in-person training sessions, to coaching conversations, to lectures and presentations. Neuroscience for Learning and Development also features insights from L&D practitioners who have applied these approaches. Readers will not only find new techniques they can implement straight away, but will also discover research that backs up what they are already doing well, enabling them to put convincing cases to budget holders. This updated second edition contains new chapters on digital learning and on the importance of sleep, as well as updated wider content and new material on mindfulness, learning through your senses and the neuroscience of habits.
Force Of Habit
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Author : Tamsin Astor
language : en
Publisher: Mango Media Inc.
Release Date : 2018-08-15
Force Of Habit written by Tamsin Astor and has been published by Mango Media Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-15 with Self-Help categories.
Habits and Your Health Dr Tamsin Astor blends her scientific background and awareness (PhD in cognitive neuroscience) with her Yoga, Ayurveda, Meditation & Coaching training to give a unique approach to mastering your daily habits. Using tools from Health and Executive coaching, Tamsin provides a plan to help you navigate from a multi-tasking, low energy, time-deprived existence to one of abundance, nourishment and fun! Regain your power, reduce your stress: Feeling overwhelmed, stressed and that there isn't enough time or energy to get everything done? Follow the steps in Force of Habit: Unleash Your Power Through Healthy Habits to create a life of joy and freedom by making connections in your daily habits, thereby reducing your decisions. Tamsin lays out a simple plan to master your key habits in your two key relationships: with yourself & others. Readers will learn: • The “Shoulds” & why they don't serve you • Motivation – different theories to understand it • Stress - what it's secretly doing to you and why we need a little "good" stress • Why there isn't one definition of "healthy" and a new model for understanding health • A new way of thinking about everyday habits and how you need to change them • How to think about your relationship with yourself – are you falling into learned helplessness? Free up time: And what about your relationships with others – are you cultivating enablers or supporters? This book gives you a step-by-step guide to organizing your life. How? By creating boundaries and daily rituals so you have the time for what you need to do and what you want to do! By establishing healthy habits, you can unleash your true power by freeing up your time from the thousands of microdecisions you make on a day-to-day basis. By combining these daily habits with a bigger frame - your big why – the reasons behind why you want to create healthy habits – you will continually refocus and refine your daily habits and become a force of nature.
Right Between The Ears
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Author : Sandeep Dayal
language : en
Publisher: Penguin Portfolio
Release Date : 2021-02
Right Between The Ears written by Sandeep Dayal and has been published by Penguin Portfolio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02 with Business & Economics categories.
Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that.