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Cognitive Rhetoric


Cognitive Rhetoric
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Cognitive Rhetoric


Cognitive Rhetoric
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Author : Sam Browse
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-10-15

Cognitive Rhetoric written by Sam Browse and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.


This book sets out a framework for investigating audience responses to political discourse. It starts from the premise that audiences are active participants who bring their own background knowledge and political standpoint to the communicative event. To operationalise this perspective, the volume draws on concepts from classical rhetoric alongside contemporary research in cognitive stylistics and cognitive linguistics (including schema theory, Text World Theory, Cognitive Grammar, and mind-modelling, amongst others). It examines the role played by the speaker’s identity, the arguments they make, and the emotions of the audience in the – often critical – reception of political text and talk, using a diversity of examples to illustrate this three-dimensional approach – from political speeches, interviews and newspaper articles, to more creative text-types such as politicised rap music, television satire and filmic drama. The result of this wide-ranging application is a holistic and systematic account of the rhetorical and ideological effects of political discourse in reception.



Cognitive Neural Mechanism Of Semantic Rhetoric


Cognitive Neural Mechanism Of Semantic Rhetoric
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Author : Qiaoyun Liao
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-21

Cognitive Neural Mechanism Of Semantic Rhetoric written by Qiaoyun Liao and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-21 with Language Arts & Disciplines categories.


This book is a necessary supplement to the theoretical exploration into semantic rhetoric, particularly a breakthrough in the study of the relationship between the source domain and target domain involved in the construction of semantic rhetorical discourse. The study focuses on rhetorical expressions constructed by means of semantic variation or deviation of concepts. Based on the holistic cognitive pragmatic model and the framework of impartment and inheritance of connotation and denotation, this book constructs a new framework, the Annotation-Denotation Relevance-Inheritance Model (ADRIM) to explain the construing of semantic rhetoric. Besides, rooted in the Index Hypothesis Theory and the research paradigm of affordance derivation in language comprehension, three ERP experiments on metaphor, irony, and pun, are conducted to demonstrate the psychological reality that people activate possible feature extraction in the process of understanding semantic rhetoric. With those sample analyses and experiments, the feasibility and operability of ADRIM are proved. The book unfolds a combined approach of speculative research and empirical research, and can provide a new methodological alternative for semantic rhetorical studies in different languages. This title will be an essential read to students and scholars of Linguistics, East Asian Studies, and social workers who are interested in Language Studies in general.



Shakespeare Rhetoric And Cognition


Shakespeare Rhetoric And Cognition
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Author : Raphael Lyne
language : en
Publisher: Cambridge University Press
Release Date : 2011-09-01

Shakespeare Rhetoric And Cognition written by Raphael Lyne and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with Literary Criticism categories.


Raphael Lyne addresses a crucial Shakespearean question: why do characters in the grip of emotional crises deliver such extraordinarily beautiful and ambitious speeches? How do they manage to be so inventive when they are perplexed? Their dense, complex, articulate speeches at intensely dramatic moments are often seen as psychological - they uncover and investigate inwardness, character and motivation - and as rhetorical - they involve heightened language, deploying recognisable techniques. Focusing on A Midsummer Night's Dream, Othello, Cymbeline and the Sonnets, Lyne explores both the psychological and rhetorical elements of Shakespeare's language. In the light of cognitive linguistics and cognitive literary theory he shows how Renaissance rhetoric could be considered a kind of cognitive science, an attempt to map out the patterns of thinking. His study reveals how Shakespeare's metaphors and similes work to think, interpret and resolve, and how their struggle to do so results in extraordinary poetry.



Cognitive Models In Language And Thought


Cognitive Models In Language And Thought
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Author : René Dirven
language : en
Publisher: Walter de Gruyter
Release Date : 2012-05-02

Cognitive Models In Language And Thought written by René Dirven and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-02 with Language Arts & Disciplines categories.


The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse. In line with the well-known volume Cultural Models in Language and Thought by Holland and Quinn (1987), the volume shows that Cognitive Linguistics has further explored the idea that we think about social reality in terms of models - 'cognitive/cultural models' or 'folk theories'. As in cultural models, the present volume demonstrates that the technical apparatus of Cognitive Linguistics can be used to analyze the various ways our conception of social reality is shaped by underlying cognitive and/or cultural models or patterns of thought, and also looks into how this is done. The new inroad the volume wants to pursue is the deliberate and explicit orientation towards a cognitive sociolinguistics, or more generally, a cognitive semiotics.



Encyclopedia Of Rhetoric And Composition


Encyclopedia Of Rhetoric And Composition
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Author : Theresa Enos
language : en
Publisher: Routledge
Release Date : 2013-10-08

Encyclopedia Of Rhetoric And Composition written by Theresa Enos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Language Arts & Disciplines categories.


First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.



Towards A Rhetoric Of Everyday Life


Towards A Rhetoric Of Everyday Life
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Author : Martin Nystrand
language : en
Publisher: Univ of Wisconsin Press
Release Date : 2003

Towards A Rhetoric Of Everyday Life written by Martin Nystrand and has been published by Univ of Wisconsin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.


Rhetoric has traditionally studied acts of persuasion in the affairs of government and men, but this work investigates the language of other, non-traditional rhetors, including immigrants, women, urban children and others who have long been on the margins of civic life and political forums.



Rhetorical Minds


Rhetorical Minds
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Author : Todd Oakley
language : en
Publisher: Berghahn Books
Release Date : 2020-04-09

Rhetorical Minds written by Todd Oakley and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Social Science categories.


Minds are rhetorical. From the moment we are born others are shaping our capacity for mental agency. As a meditation on the nature of human thought and action, this book starts with the proposition that human thinking is inherently and irreducibly social, and that the long rhetorical tradition in the West has been a neglected source for thinking about cognition. Each chapter reflects on a different dimension of human thought based on the fundamental proposition that our rhetoric thinks and acts with and through others.



The Construction Of Negotiated Meaning


The Construction Of Negotiated Meaning
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Author : Linda Flower
language : en
Publisher: SIU Press
Release Date : 1994

The Construction Of Negotiated Meaning written by Linda Flower and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Language Arts & Disciplines categories.


Flowers describes how writers construct meaning and examines "negotiation" as an alternative to the metaphors of "reproduction" and "conversation" in describing the writing process. She supports her argument by reviewing an emerging body of social and cognitive research in the area. Annotation copyright by Book News, Inc., Portland, OR



Fragments Of Rationality


Fragments Of Rationality
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Author : Lester Faigley
language : en
Publisher: University of Pittsburgh Pre
Release Date : 2014-07-12

Fragments Of Rationality written by Lester Faigley and has been published by University of Pittsburgh Pre this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-12 with Language Arts & Disciplines categories.


In an insightful assessment of the study and teaching of writing against the larger theoretical, political, and technological upheavals of the past thirty years, Fragments of Rationality questions why composition studies has been less affected by postmodern theory than other humanities and social science disciplines.



The Handbook Of Organizational Rhetoric And Communication


The Handbook Of Organizational Rhetoric And Communication
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Author : Oyvind Ihlen
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-10

The Handbook Of Organizational Rhetoric And Communication written by Oyvind Ihlen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with Language Arts & Disciplines categories.


A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.