Coke
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The Coke Machine
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Author : Michael Blanding
language : en
Publisher: Penguin
Release Date : 2011-09-06
The Coke Machine written by Michael Blanding and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-06 with Social Science categories.
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
The Real Coke The Real Story
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Author : Thomas Oliver
language : en
Publisher: Random House
Release Date : 2013-10-09
The Real Coke The Real Story written by Thomas Oliver and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-09 with Business & Economics categories.
“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Citizen Coke The Making Of Coca Cola Capitalism
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Author : Bartow J. Elmore
language : en
Publisher: W. W. Norton & Company
Release Date : 2014-11-03
Citizen Coke The Making Of Coca Cola Capitalism written by Bartow J. Elmore and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with Business & Economics categories.
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Coca Cola Cooking With Coke
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Author :
language : en
Publisher:
Release Date : 2013
Coca Cola Cooking With Coke written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Board books categories.
Freud On Coke
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Author : David Cohen
language : en
Publisher: Andrews UK Limited
Release Date : 2011-11-21
Freud On Coke written by David Cohen and has been published by Andrews UK Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-21 with Biography & Autobiography categories.
The story of Freud's involvement with cocaine and how it affected research long after he died... The book tells of a number of drug related tragedies Freud was involved in including the death of Ernest Fleischl and that of the less well known Otto Gross who was a good analyst, a cocaine addict and has advanced ideas about sex which led him to founding an orgiastic commune in Italy. Freud devotees will be unhappy with the book because it depicts their hero as all too human but it is a balanced view!
Pop
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Author : Constance Hays
language : en
Publisher: Random House
Release Date : 2010-06-30
Pop written by Constance Hays and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-30 with Business & Economics categories.
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
An Analysis Of Coke On Littleton
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Author : George Fisk
language : en
Publisher:
Release Date : 1824
An Analysis Of Coke On Littleton written by George Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1824 with Land tenure categories.
The Reports Of Sir Edward Coke Knt
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Author : Sir Edward Coke
language : en
Publisher:
Release Date : 1826
The Reports Of Sir Edward Coke Knt written by Sir Edward Coke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1826 with Law reports, digests, etc categories.
Special Reports On Petroleum Coke And Building Stones
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Author : United States. Census Office 10th census, 1880
language : en
Publisher:
Release Date : 1884
Special Reports On Petroleum Coke And Building Stones written by United States. Census Office 10th census, 1880 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1884 with Building stones categories.
Coke And Coal Chemicals
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Author : United States. Energy Information Administration. Office of Energy Data and Interpretation
language : en
Publisher:
Release Date : 1978
Coke And Coal Chemicals written by United States. Energy Information Administration. Office of Energy Data and Interpretation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Coal-tar products categories.