The Real Coke The Real Story
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The Real Coke The Real Story
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Author : Thomas Oliver
language : en
Publisher: Select Penguin
Release Date : 1987
The Real Coke The Real Story written by Thomas Oliver and has been published by Select Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with History categories.
In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
The Real Coke The Real Story
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Author : Thomas Oliver
language : en
Publisher: Random House
Release Date : 2013-10-09
The Real Coke The Real Story written by Thomas Oliver and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-09 with Business & Economics categories.
“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
The Coke Machine
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Author : Michael Blanding
language : en
Publisher: Penguin
Release Date : 2011-09-06
The Coke Machine written by Michael Blanding and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-06 with Social Science categories.
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
The Real Coke The Real Story Counter Display
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Author : Thomas Oliver
language : en
Publisher:
Release Date : 1987-12-01
The Real Coke The Real Story Counter Display written by Thomas Oliver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-12-01 with categories.
In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
The Real Coke The Real Story Floor Display
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Author : Thomas Oliver
language : en
Publisher:
Release Date : 1987-12-01
The Real Coke The Real Story Floor Display written by Thomas Oliver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-12-01 with categories.
In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
Citizen Coke The Making Of Coca Cola Capitalism
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Author : Bartow J. Elmore
language : en
Publisher: W. W. Norton & Company
Release Date : 2014-11-03
Citizen Coke The Making Of Coca Cola Capitalism written by Bartow J. Elmore and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with Business & Economics categories.
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
The Corporate Warrior
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Author : James P. Farwell
language : en
Publisher: Rothstein Publishing
Release Date : 2022-02-04
The Corporate Warrior written by James P. Farwell and has been published by Rothstein Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-04 with Business & Economics categories.
You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase profitability. With threats, technology, and competition changing the game at cyber-speed you, as a corporate leader and strategist, are constantly faced with life-or-death business challenges. Leading international military strategists who have learned survival lessons the hard way on the front lines and yet emerged victoriously can be your guides to winning strategies. The Corporate Warrior is a practical book loaded with direct, actionable strategies. Thanks to James Farwell’s direct relationships and experiences working with these well-known military leaders, you will learn powerful strategies and tactics to enable your enterprise to confront insurmountable challenges and conquer competition while winning valuable customer recognition and support for your brand!
Decoding Coca Cola
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Author : Robert Crawford
language : en
Publisher: Routledge
Release Date : 2020-12-07
Decoding Coca Cola written by Robert Crawford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Business & Economics categories.
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Organization Development
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Author : Joan V. Gallos
language : en
Publisher: John Wiley & Sons
Release Date : 2017-07-27
Organization Development written by Joan V. Gallos and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-27 with Business & Economics categories.
This is the third book in the Jossey-Bass Reader series, Organization Development: A Jossey-Bass Reader. This collection will introduce the key thinkers and contributors in organization development including Ed Lawler, Peter Senge, Chris Argyris, Richard Hackman, Jay Galbraith, Cooperrider, Rosabeth Moss Kanter, Bolman & Deal, Kouzes & Posner, and Ed Schein, among others. "Without reservations I recommend this volume to those students of organizational behavior who want an encyclopedia of OD to gain a perspective on the past, present, and future...." Jonathan D. Springer of the American Psychological Association.
Life Is Sales
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Author : Gary Ford
language : en
Publisher: Insomniac Press
Release Date : 2008
Life Is Sales written by Gary Ford and has been published by Insomniac Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Annotation Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want and to say yes by using concrete day-to-day examples and making suggestions that will change your life.