Cola 2008
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Cola 2008
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Author : City of Los Angeles Cultural Affairs Department
language : en
Publisher:
Release Date : 2008-05-01
Cola 2008 written by City of Los Angeles Cultural Affairs Department and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-01 with categories.
Analysis Of Cola Soft Drink
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Author : Laura Prenton
language : en
Publisher:
Release Date : 2008
Analysis Of Cola Soft Drink written by Laura Prenton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Benzoic acid categories.
Analysis Of Cola Soft Drink
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Author : Laura Prenton
language : en
Publisher:
Release Date : 2008
Analysis Of Cola Soft Drink written by Laura Prenton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Benzoic acid categories.
Decoding Coca Cola
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Author : Robert Crawford
language : en
Publisher: Routledge
Release Date : 2020-12-07
Decoding Coca Cola written by Robert Crawford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Business & Economics categories.
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Beijing 2008
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Author :
language : en
Publisher:
Release Date : 2008
Beijing 2008 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Souvenirs (Keepsakes) categories.
Analysis Of Key Marketing Themes For Pepsi Cola
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Author : Benjamin Pommer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Analysis Of Key Marketing Themes For Pepsi Cola written by Benjamin Pommer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.
Citizen Coke The Making Of Coca Cola Capitalism
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Author : Bartow J. Elmore
language : en
Publisher: W. W. Norton & Company
Release Date : 2014-11-03
Citizen Coke The Making Of Coca Cola Capitalism written by Bartow J. Elmore and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with Business & Economics categories.
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Inside Coca Cola
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Author : Neville Isdell
language : en
Publisher: Macmillan + ORM
Release Date : 2011-10-25
Inside Coca Cola written by Neville Isdell and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Business & Economics categories.
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Counter Cola
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Author : Amanda Ciafone
language : en
Publisher: University of California Press
Release Date : 2019-05-28
Counter Cola written by Amanda Ciafone and has been published by University of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with History categories.
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.
For God Country And Coca Cola
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Author : Mark Pendergrast
language : en
Publisher: Hachette UK
Release Date : 2013-05-14
For God Country And Coca Cola written by Mark Pendergrast and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-14 with Business & Economics categories.
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."