Analysis Of Key Marketing Themes For Pepsi Cola
DOWNLOAD
Download Analysis Of Key Marketing Themes For Pepsi Cola PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Analysis Of Key Marketing Themes For Pepsi Cola book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Analysis Of Key Marketing Themes For Pepsi Cola
DOWNLOAD
Author : Benjamin Pommer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Analysis Of Key Marketing Themes For Pepsi Cola written by Benjamin Pommer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.
Analysis Of Marketing Strategies Used By Pepsico Based On Ansoff S Theory
DOWNLOAD
Author : Kristina Bachmeier
language : en
Publisher: GRIN Verlag
Release Date : 2009-01-12
Analysis Of Marketing Strategies Used By Pepsico Based On Ansoff S Theory written by Kristina Bachmeier and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-12 with categories.
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.
Summary Marketing Warfare
DOWNLOAD
Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary Marketing Warfare written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
Consumers Brand Preference Of Soft Drinks A Comparative Analysis Of Pepsi Cola And Coca Cola Products
DOWNLOAD
Author : Abebaw Gebrehanna Halabo
language : en
Publisher: GRIN Verlag
Release Date : 2022-08-01
Consumers Brand Preference Of Soft Drinks A Comparative Analysis Of Pepsi Cola And Coca Cola Products written by Abebaw Gebrehanna Halabo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-01 with Business & Economics categories.
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking. Hence, this study was conducted to assess the consumers’ brand preference of soft drinks: A comparative analysis of Coca cola and Pepsi cola products among Hawassa Tabor high school students. Both primary and secondary data sources were used in the study. The required data were collected from 374 students of soft drink customers selected by adopting a multistage sampling technique. Descriptive research design with quantitative method was used. The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.
Marketing Theory
DOWNLOAD
Author : Michael J Baker
language : en
Publisher: SAGE
Release Date : 2016-05-16
Marketing Theory written by Michael J Baker and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Business & Economics categories.
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Ibps So Main Marketing Officer 15 Practice Sets Complete Study Material 2021
DOWNLOAD
Author :
language : en
Publisher: Arihant Publications India limited
Release Date :
Ibps So Main Marketing Officer 15 Practice Sets Complete Study Material 2021 written by and has been published by Arihant Publications India limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with Study Aids categories.
Ebook Analysis For Marketing Planning
DOWNLOAD
Author : Lehmann
language : en
Publisher: McGraw Hill
Release Date : 2008-02-16
Ebook Analysis For Marketing Planning written by Lehmann and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-16 with Business & Economics categories.
EBOOK: Analysis For Marketing Planning
Principles And Practice Of Marketing 10 E
DOWNLOAD
Author : JOBBER AND ELLI
language : en
Publisher: McGraw Hill
Release Date : 2023-02-21
Principles And Practice Of Marketing 10 E written by JOBBER AND ELLI and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with Business & Economics categories.
EBOOK: Principles and Practices of Marketing 10/e
Business Analytics And Intelligence In Digital Era
DOWNLOAD
Author : Dr K. Kumuthadevi
language : en
Publisher: Alborear (OPC) Pvt. Ltd.
Release Date : 2022-12-30
Business Analytics And Intelligence In Digital Era written by Dr K. Kumuthadevi and has been published by Alborear (OPC) Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Antiques & Collectibles categories.
The International Conference on“Business Analytics and Intelligence in Digital Era” on the 4th and 5th of November 2022. Organized by the Department of B.Com Business Analytics, KPR College of Arts Science and Research (KPRCAS) promoted by the KPR group,is an eminent institution that offers a unique learning experience and equips the young generation with the accurate skill set necessary to meet the unprecedented future challenges in the field of Commerce Specialized with Business Analytics perspectives. ICBA’22 emphases encouraging and promote high-quality research on “AdvancedResearch in Business Analytics and Intelligence in Digital Era" across the globeforAcademicians, Researchers,Industrialiststopresenttheirnovelresearchideasandresultsintheirdomain.AnotablenumberofresearchpapershavebeenreceivedinthedisciplinesofMarketing Analytics, HR Analytics, Banking Analytics, and Cybercrime Analytics, Health Care Analytics, Social Media Analytics, Sports Analytics, Web Analytics, Data Visualization, Cluster and Sentimental Analytics and many more relevant fields
Coca Cola S Marketing Strategy An Analysis Of Price Product And Communication
DOWNLOAD
Author : Julia Anders
language : en
Publisher: GRIN Verlag
Release Date : 2013-09-11
Coca Cola S Marketing Strategy An Analysis Of Price Product And Communication written by Julia Anders and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-11 with Business & Economics categories.
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca–Cola connects with its audience and customers in a way that other companies don’t do. This report provides information about Coca–Cola’s Marketing Strategy and analyzes its communication, product and price policy.