Analysis Of Marketing Strategies Used By Pepsico Based On Ansoff S Theory
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Analysis Of Marketing Strategies Used By Pepsico Based On Ansoff S Theory
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Author : Kristina Bachmeier
language : en
Publisher: GRIN Verlag
Release Date : 2009-01-12
Analysis Of Marketing Strategies Used By Pepsico Based On Ansoff S Theory written by Kristina Bachmeier and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-12 with Business & Economics categories.
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.
Analysis Of Key Marketing Themes For Pepsi Cola
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Author : Benjamin Pommer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Analysis Of Key Marketing Themes For Pepsi Cola written by Benjamin Pommer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.
Market Definition And Analysis Of Pepsi Cola
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Author : Benjamin Pommer
language : de
Publisher:
Release Date : 2014-09-10
Market Definition And Analysis Of Pepsi Cola written by Benjamin Pommer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-10 with categories.
Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, comment: Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo's diversified portfolio. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiating clever marketing campaigns. After the so-called "Pepsi-Challenge" in the 1970s PepsiCo could succeed temporarily in winning the consumers' hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market., abstract: PepsiCo is a global consumption goods company with a focus on beverages and "junk" food. The total revenue in 2013 underlines its global significance. Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo's diversified portfolio. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. Pepsi-Cola has a very long history, but had only been a domestic product in the United States until the late 1940s. Therefore, Coca-Cola has an advantage regard-ing international distribution. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiat-ing clever marketing campaigns. After the so-called "Pepsi-Challenge" in the 1970s PepsiCo could succeed temporarily in winning the consumers' hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market. Traditionally, Coca-Cola is the main producer of cola in Germany followed by local products from dicount markets. Next to the big i
Dynamic Interaction
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Author : Andreas Stahel
language : en
Publisher:
Release Date : 2010
Dynamic Interaction written by Andreas Stahel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
This paper analyzes dynamic interaction between Coca Cola's and PepsiCo's marketing strategy in the duopolistic U.S. carbonated soft drink industry. The focus is on advertising activity as well as product innovation and imitation of both rivals between 1990 and 2008. By means of a qualitative model it will be shown that strategic decisions are highly dependent on competitor's previous and current strategic action. The methodology of the causal loop diagram allows to understand the causal interrelation of marketing strategy between the two complex systems Coca Cola and PepsiCo. Based on theoretical knowledge and empirical data from the U.S. carbonated soft drink industry, the model explains where and how interaction in the duopoly takes place.
Analysis Of Coca Cola S And Pepsi S European Marketing Strategies
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Author : Yücel Yelken
language : en
Publisher:
Release Date : 1997
Analysis Of Coca Cola S And Pepsi S European Marketing Strategies written by Yücel Yelken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Cola drinks categories.
Coca Cola S Marketing Strategy An Analysis Of Price Product And Communication
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Author : Julia Anders
language : en
Publisher: GRIN Verlag
Release Date : 2013-09-11
Coca Cola S Marketing Strategy An Analysis Of Price Product And Communication written by Julia Anders and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-11 with Business & Economics categories.
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca–Cola connects with its audience and customers in a way that other companies don’t do. This report provides information about Coca–Cola’s Marketing Strategy and analyzes its communication, product and price policy.
Strategy Structure And Antitrust In The Carbonated Soft Drink Industry
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Author : Timothy Muris
language : en
Publisher: Praeger
Release Date : 1993-05-30
Strategy Structure And Antitrust In The Carbonated Soft Drink Industry written by Timothy Muris and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-05-30 with Business & Economics categories.
Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.
Management And Organisation Of Pepsico Analysis Of Two Case Studies
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Author : Juliane Hanke
language : de
Publisher:
Release Date : 2019-07-20
Management And Organisation Of Pepsico Analysis Of Two Case Studies written by Juliane Hanke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-20 with categories.
Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Sprache: Deutsch, Abstract: This seminar paper is guided by the questions of how PepsiCo managed successfully diversity management and CSR, how the company has been led during those changes and how the case of PepsiCo can assist other companies within the same sector. A brief summary of two case studies will be given at the beginning of this seminar paper followed by an analysis through the 7- S Framework of McKinsey. The ensuing chapter is putting diversity management and CSR in the context of leadership. An analysis of Indra Nooyi ́s leadership style will subsequently be given before deriving recommendations for companies being active within the same sector as closing chapter. The American company PepsiCo is among the world ́s leading companies in the food and beverage sector having a net revenue of 66 billion dollar in 2013 and being active in more than 200 countries. Starting diversity management under the former CEO Reinemund, the company has taken a step towards an increasing trend of multinational companies in the course of successfully entering new markets. The current CEO Indra Nooyi who is representing diversity herself introduced another aspect besides performance orientation to PepsiCo - Corporate Social Responsibility (CSR) reflected in her company vision "Performance with Purpose".
Strategic Marketing
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Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2014-02-25
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.
Strategic Management
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Author : Henk W Volberda
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-01-10
Strategic Management written by Henk W Volberda and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-10 with Business & Economics categories.
In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.