Cola S Journey
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Cola S Journey
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Author :
language : en
Publisher:
Release Date : 2008
Cola S Journey written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
The Real Thing
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Author : Nantoo Banerjee
language : en
Publisher:
Release Date : 2009-06
The Real Thing written by Nantoo Banerjee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06 with categories.
This work presents the real life story of the Atlanta-based Coca Cola Company's long troubled business journey, partly its own making and partly because of its wrong assessment of India's regulatory system and administrative framework.
Odyssey
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Author : John Sculley
language : en
Publisher:
Release Date : 1989
Odyssey written by John Sculley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Fiction categories.
The Real Thing
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Author : Constance L. Hays
language : en
Publisher: Random House
Release Date : 2004-02-03
The Real Thing written by Constance L. Hays and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-03 with Business & Economics categories.
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture The Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Company’s success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past. Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world’s best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse. This is as much a story about America as it is the tale of a great American product, one recognized all over the world. Under the leadership of Roberto Goizueta and Doug Ivester, Coca-Cola reinvented itself for investors, spearheading trends such as lavish executive salaries and the wooing of Wall Street, but when Coke’s great global ambitions ran into trouble, it had difficulty getting back on track. The Real Thing is a journey through the soft-drink industry, from the corner office to the vending machine. It is also a social history in which sugared water becomes an international object of consumer desire—and the messages poured upon an eager public gradually obscure the truth.
Cola S Journey
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Author : Cola Bilkuei
language : en
Publisher: Macmillan Publishers Aus.
Release Date : 2008-11-01
Cola S Journey written by Cola Bilkuei and has been published by Macmillan Publishers Aus. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Biography & Autobiography categories.
In 1987, Cola Bilkuei, a young boy from the Dinka tribe in the southern Sudan, was forcibly recruited into Sudan People's Liberation Army. For three months, he and hundreds of other children from his tribe were marched from southern Sudan to a military training camp inside Ethiopia. Once they arrived at the camp, exhausted and terrified, they were systematically brutalised as SPLA officers began to turn them into child soldiers. The children were taught how to handle a rifle, how to fight and how to kill. It was a programme designed to prepare them for the savage civil war being fought between the SPLA and the Muslim government of Sudan based in the north of the country. Yet Cola refused to be brutalised. He knew there was a better life somewhere and he was determined to find it. After two years, he escaped from the camp and began an extraordinary odyssey down the length of Africa. Without money, a passport or official papers of any kind, he fled Ethiopia back into Sudan, from Sudan he travelled to Uganda, from Uganda to Kenya, from Kenya to Tanzania, from Tanzania to Malawi, from Malawi to Mozambique, from Mozambique to Zimbabwe and from Zimbabwe to South Africa. Finally, after getting accepted into a UN refugee program in South Africa he managed to come to Australia in 2003 as a refugee. His journey from that military camp had taken him fourteen years, living illegally, relying on strangers for help and scraping a living at whatever he could do, as well as educating himself to read and write along the way. This book is the story of Cola's extraordinary journey. Although set against a backdrop of brutality and suffering, it is a story of incredible resilience and, above all, of hope.
Inside Coca Cola
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Author : Neville Isdell
language : en
Publisher: Macmillan + ORM
Release Date : 2011-10-25
Inside Coca Cola written by Neville Isdell and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Business & Economics categories.
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
The Import Of Culture The Coca Cola Company In America And Australia
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Author : Kathrin Metzger
language : en
Publisher: GRIN Verlag
Release Date : 2014-11-06
The Import Of Culture The Coca Cola Company In America And Australia written by Kathrin Metzger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 75, Loughborough University, course: MSc International Management, language: English, abstract: This paper will look into how cultures and institutions still affect a company’s corporate governance and internal organization in their home country, but also determine whether this home country culture is then transferred onto their companies in host countries. It will also look into how both home and host country culture have an effect on a company’s choice of entry strategy. The subject of this paper is Coca Cola invented in 1886 in USA. The home country of The Coca-Cola Company (TCC) is therefore USA and the host country that we will be looking at in this paper is its bottling partner Coca-Cola Amatil Ltd. (CCA) in Australia.
The Story Of Coca Cola
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Author : Valerie Bodden
language : en
Publisher: Jaico Publishing House
Release Date : 2015-08-01
The Story Of Coca Cola written by Valerie Bodden and has been published by Jaico Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-01 with Literary Criticism categories.
Did you know the world’s most celebrated soft drink was concocted by a pharmacist while trying to create a cure for headaches? Today, more than one billion Coca-Cola products are being consumed every day around the globe. Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
The Marketing Mix Of Coca Cola Life
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2016-05-12
The Marketing Mix Of Coca Cola Life written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-12 with Business & Economics categories.
Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, University of the Sunshine Coast Queensland, language: English, abstract: This report examines the marketing of "Coca-Cola Life" which is distributed by the Coca-Cola Company. The research draws attention to the company’s background and evaluates the background of Coca-Cola Life. Further, it follows an analysis of the product in relation to the marketing mix theory and concepts. Thereby the focus is on the product, price and promotion. Finally, two innovative recommendations will be given, relating to the improvement of the sustainable aspects of Coca-Cola Life’s marketing. In conducting this report only secondary research methodologies were used implementing resources such as using books and websites. In relation to the product life cycle it is evident that Coca-Cola Life is currently in the growth stage as it continues to increase sales. It is obvious that the product is within the category of non-durable goods. The ‘core’ product is a refreshing soft drink with a unique taste and 35% less sugar and kilojoules, sweetened with stevia as a natural source. The ‘actual’ product is a glass bottle with a brown liquid inside and a green label with a small leaf logo. The ‘augmented’ product is the actual product plus contact details of the company, a help line and a complaint phone service. Usually the price of a 600ml bottle of Coca-Cola Life is around $3.50 which is positioned above the price of the direct competitor Pepsi True. Compared to indirect competitors the price is set in the upper margin. With regard to the promotion of Coca-Cola Life the Coca-Cola Company uses different ways to communicate the product whereby campaigns that wake emotions are currently at a premium. Evaluation of this product lead to the following recommendations: A weakness was identified in the ingredients. It is recommended that the ingredients should be mostly organic and the sugar should be completely removed in order to satisfy customer needs and wants. Special attention should be paid to the recycling system. It is recommended that the company target itself on reusable packaging instead of one-way drink packaging. Recommendations have been made to suggest that a more sustainable view of Coca-Cola Life and its environment could potentially increase market share and future profits.
Strategic Development Within Coca Cola Amatil
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Author : Edison Otieno
language : en
Publisher: GRIN Verlag
Release Date : 2018-07-16
Strategic Development Within Coca Cola Amatil written by Edison Otieno and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-16 with Business & Economics categories.
Scientific Essay from the year 2017 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The global economy is growing. Similarly, different companies are also increasing and expanding their operations. Therefore, in order to maintain their productivity, these companies ought to have constant and flexible development strategies that suit the constant changes in the market. According to scholars, strategic management is the act of designing, implementing and evaluations of different decision making organs in an organization with an aim of reaching company's objectives and vision (Strategic business planning and development, pp.49-57). In other words, strategic development can be referred to as the science and art of implementation and formulation of the business plan which directs the business in effectively achieving its objectives as well as gaining useful control of the internal and external environment. In most cases, strategic development will involve the ultimate utilization of available resources which are within the organization reach to ensure the predominant performance of the company. This paper will outline strategic development the Coca-Cola Amatil has taken in the past in order to control and effectively achieve progress from its startup to the current position. Secondly, the paper will look at the paper will discuss the different kind criticism the company has faced along its journey. Thirdly, it will discuss the various environmental aspects that affect the company by conducting the PESTEL analysis of the company. And finally, it will discuss the leadership style and culture utilized within the company.