The Story Of Coca Cola
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The Story Of Coca Cola
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Author : Valerie Bodden
language : en
Publisher: The Creative Company
Release Date : 2009
The Story Of Coca Cola written by Valerie Bodden and has been published by The Creative Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Juvenile Nonfiction categories.
Discusses the founding and development of Coca-Cola, which calls itself the world's soft drink.
The Real Thing
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Author : Constance L. Hays
language : en
Publisher: Random House
Release Date : 2004-02-03
The Real Thing written by Constance L. Hays and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-03 with Business & Economics categories.
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture The Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Company’s success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past. Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world’s best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse. This is as much a story about America as it is the tale of a great American product, one recognized all over the world. Under the leadership of Roberto Goizueta and Doug Ivester, Coca-Cola reinvented itself for investors, spearheading trends such as lavish executive salaries and the wooing of Wall Street, but when Coke’s great global ambitions ran into trouble, it had difficulty getting back on track. The Real Thing is a journey through the soft-drink industry, from the corner office to the vending machine. It is also a social history in which sugared water becomes an international object of consumer desire—and the messages poured upon an eager public gradually obscure the truth.
The Story Of Coca Cola
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Author : Lonnie Bell
language : en
Publisher: Black Rabbit Books
Release Date : 2003
The Story Of Coca Cola written by Lonnie Bell and has been published by Black Rabbit Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Juvenile Nonfiction categories.
Describes the origins and growth of the company which began making transistor radios in Japan at the end of World War II and has become known for the quality of its electronics products.
The Big Drink
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Author : Ely Jacques Kahn (Jr.)
language : en
Publisher:
Release Date : 1960
The Big Drink written by Ely Jacques Kahn (Jr.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
The Big Drink
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Author : Ely Jacques Kahn
language : en
Publisher:
Release Date : 1950
The Big Drink written by Ely Jacques Kahn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with categories.
For God Country And Coca Cola
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Author : Mark Pendergrast
language : en
Publisher: Hachette UK
Release Date : 2013-05-14
For God Country And Coca Cola written by Mark Pendergrast and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-14 with Business & Economics categories.
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Coca Cola
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Author : Pat Watters
language : en
Publisher: Doubleday Books
Release Date : 1978
Coca Cola written by Pat Watters and has been published by Doubleday Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.
The Big Drink
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Author : Ely Jacques Kahn
language : en
Publisher:
Release Date : 1960
The Big Drink written by Ely Jacques Kahn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
Inside Coca Cola
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Author : Neville Isdell
language : en
Publisher: Macmillan + ORM
Release Date : 2011-10-25
Inside Coca Cola written by Neville Isdell and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Business & Economics categories.
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
The Man Behind The Bottle
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Author : Norman L. Dean
language : en
Publisher: Xlibris Corporation
Release Date : 2010-03-05
The Man Behind The Bottle written by Norman L. Dean and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-05 with Antiques & Collectibles categories.
The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the authors mission to get the story told before the truth was forever lostto set the record straightnot only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.