College Public Relations Quarterly
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College Public Relations Quarterly
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Author :
language : en
Publisher:
Release Date : 1955
College Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Advertising categories.
Oct. issues 1949-55 include the association's Proceedings, 1949-55.
Public Relations Quarterly
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Author :
language : en
Publisher:
Release Date : 2006
Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business categories.
Public Relations Review
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Author :
language : en
Publisher:
Release Date : 1988
Public Relations Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
College Public Relations Quarterly
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Author :
language : en
Publisher:
Release Date : 1953
College Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Advertising categories.
Oct. issues 1949-55 include the association's Proceedings, 1949-55.
Quarterly Review Of Public Relations
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Author :
language : en
Publisher:
Release Date : 1961
Quarterly Review Of Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Public relations categories.
A Study Of Three Selected Factors In The Public Relations Programs Of Colleges And Universities
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Author : A. Westley Rowland
language : en
Publisher:
Release Date : 1955
A Study Of Three Selected Factors In The Public Relations Programs Of Colleges And Universities written by A. Westley Rowland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Schools categories.
Public Relations Strategy
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Author : Sandra M Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-11-03
Public Relations Strategy written by Sandra M Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Public Relations Research Annual
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Author : Larissa A. Grunig
language : en
Publisher: Psychology Press
Release Date : 1990
Public Relations Research Annual written by Larissa A. Grunig and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Pr
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Author :
language : en
Publisher:
Release Date : 1970
Pr written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business categories.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher: Englewood Cliffs, N.J : Prentice-Hall
Release Date : 1971
Effective Public Relations written by Scott M. Cutlip and has been published by Englewood Cliffs, N.J : Prentice-Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.