College Students Attitudes Toward Internet Advertising
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College Students Attitudes Toward Internet Advertising
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Author : Kanjana Kittiaram
language : en
Publisher:
Release Date : 1999
College Students Attitudes Toward Internet Advertising written by Kanjana Kittiaram and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Online Game Advertising And Chinese College Students
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Author : Yan Tang
language : en
Publisher:
Release Date : 2015
Online Game Advertising And Chinese College Students written by Yan Tang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Communication categories.
The purpose of this study is to explore the relationships among Chinese college students' attitudes toward online games and online game advertising, their perceived influence of online game advertising on themselves and others, and their attitude toward restrictions on online game advertising. The growing popularity of online games and the frequent use of advertising in promoting online gaming activities make it necessary to examine empirically the relationships among these variables. Based on a survey among 518 Chinese college students, the study found support for the mediating role of the third-person effect. It also found evidence for the first-person effect through the mechanism of looking glass perception.
Internet User S Motives
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Author : Zhu Zhu
language : en
Publisher:
Release Date : 2006
Internet User S Motives written by Zhu Zhu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Internet advertising was the booming advertising media in China in 2004 that year, the size of China online advertising market reached 3.17 billion RMB, which increased 73.9% from 1.82 billion in 2003. in July 2005, China's population of Internet users surpassed 100 million, making the country the second largest online population in the world next to the United States. Banner ad is the most popular online advertising format. The other common formats are the video ad, flash ad, animation ad, email ad and text ad. This study intends to make people understand more about the relationship between motivation and the Internet users' attitude towards advertising formats. A total of 100 college students in China who are Internet users were selected for this study. The researcher uses four real ads to test the hypothesis. Those ads contain different characteristics of ad formats, which can test the relationship between motivation and ad variables. Data collection was done in Qingdao, China by using an Internet laboratory. The researcher conveniently selected 100 college students from Ligong University of Qingdao. The researcher let them browse the ads and then answered the questionnaires. The finding shows that there is a significant relationship between information motivation Internet users and the selected ad formats.
Generation Y And Online Advertising
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Author : Bellarmine Ezumah
language : en
Publisher:
Release Date : 2013
Generation Y And Online Advertising written by Bellarmine Ezumah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students' attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites (SMNSs). Employing the concept of reciprocity (of replicating offline attitudes online) and the flow theory that relates one's concentration on an activity and its impact on other occurrences happening around him or her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed -- Facebook, MySpace, Twitter, and LinkedIn -- a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.
A Comparison Of College Students Attitudes Toward Advertising In China And Taiwan
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Author : Ching-ju Chen
language : en
Publisher:
Release Date : 1995
A Comparison Of College Students Attitudes Toward Advertising In China And Taiwan written by Ching-ju Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
The Effects Of Social Media Advertising In China
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Author : Changchun Xuan
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-30
The Effects Of Social Media Advertising In China written by Changchun Xuan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
• The first national large-scale questionnaire survey on social media advertising attitudes in mainland China • Combines knowledge of sociology, psychology, communication, advertising with other disciplines to develop a general frame to evaluate consumers’ social media attitudes • By introducing cultural perspective, this book found U-shaped and inverted the U-shaped relationship in the Chinese context, which provides non-western didactical perspectives for scholars to explore
Attitudes To Internet Advertising
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Author : Magdalena Mojsa
language : en
Publisher:
Release Date : 2003
Attitudes To Internet Advertising written by Magdalena Mojsa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.
Internet Users Preference For And Attitudes Toward Internet Advertising In Heilongjiang Shaanxi And Taiwan In China
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Author : Yang Zhao
language : en
Publisher:
Release Date : 2004
Internet Users Preference For And Attitudes Toward Internet Advertising In Heilongjiang Shaanxi And Taiwan In China written by Yang Zhao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
First And Third Person Effects Of Alcohol Advertising On Chinese College Students
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Author : Dong Xue
language : en
Publisher:
Release Date : 2015
First And Third Person Effects Of Alcohol Advertising On Chinese College Students written by Dong Xue and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Communication categories.
Alcohol consumption among Chinese college students has become a serious problem. The present research examines the relationships among attitudes towards alcohol advertising, attitudes towards alcohol products, the perceived influences of alcohol advertising on the self, the perceived influences of alcohol advertising on others, and attitudes toward government restrictions on alcohol advertising. Data were collected from 578 Chinese college students via an online survey. The results supported the hypothesized relationships between attitude toward alcohol products and alcohol advertising, as well as the relationship between attitude toward alcohol advertising and perceived influence of alcohol advertising on oneself. Results also supported the looking glass perception hypothesis whereby the perceived influence of alcohol advertising on oneself (first-person effect) had strong influence on the perceived influence on others (third-person effect) which in turn led to greater support for restrictions on alcohol advertising.
A Factor Analysis Of College Student Attitudes Toward Advertising
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Author : Ernest F. Larkin
language : en
Publisher:
Release Date : 1977
A Factor Analysis Of College Student Attitudes Toward Advertising written by Ernest F. Larkin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.