Color Human Response
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Color And Human Response
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Author : Faber Birren
language : en
Publisher: John Wiley & Sons
Release Date : 1991-01-16
Color And Human Response written by Faber Birren and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-16 with Architecture categories.
Original publication and copyright date: 1978.
Color Human Response
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Author : Faber Birren
language : en
Publisher:
Release Date : 1970
Color Human Response written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
Color Environment And Human Response
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Author : Frank H. Mahnke
language : en
Publisher: John Wiley & Sons
Release Date : 1996-04-09
Color Environment And Human Response written by Frank H. Mahnke and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-04-09 with Architecture categories.
Written for architects, interior designers, and color consultants, this ambitious study explores the psychological and physiological effects of color in the man-made environment. Scientific findings and industry-by-industry examples are furnished to help professionals specify colors that will create healthful environments in hospitals, schools, restaurants, and other public facilities.
Color Psychology And Color Therapy
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Author : Faber Birren
language : en
Publisher:
Release Date : 2024-03-26
Color Psychology And Color Therapy written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-26 with Psychology categories.
Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life (1950) is a book of color theory by renowned color expert Faber Birren. The work explores the impact of color on human behavior and emotions. Born in 1900 in Chicago, Illinois, Birren began studying color and art as a teen at the Art Institute of Chicago. While he originally intended to follow in his father's footsteps as a landscape painter, he determined that he didn't have the requisite talent. He attended the University of Chicago as an education major instead, but found that his interest was still in the world of color. Since no formal program in color theory existed at the time, he left school to pursue a course of self-managed study, spending hours at the Chicago Public Library. At age 24, Birren began a prolific writing career, publishing dozens of books and articles on color theory over the course of his life. Soon, he began consulting for businesses, claiming he could boost sales with the careful use of color. One of Birren's early successes was a Chicago wholesale meat company. He suggested that the white walls of the meat coolers made the meat appear an unappetizing gray color. He proposed that the meat company paint the coolers in a blue-green color instead, to make the meat's red hue pop. Sales increased, and Birren had proven that paying attention to color theory could reap dividends. Birren brought this expertise to many well-known corporations throughout the middle of the 20th century. He consulted with major manufacturers like Monsanto, General Electric, and DuPont, among others. His goals went beyond sales, aiming to improve employee mood and attentiveness as well. He even consulted with Disney on the color choices in the films Bambi, Fantasia, and Pinocchio. Color Psychology and Color Therapy is written in four parts. In part one, Birren discusses color symbolism in varied mystic, occultist, and religious traditions. He also shares the views on color expressed by various ancient philosophers. In part two, Birren takes a scientific approach to color. He explores the electromagnetic spectrum and the effects of certain wavelengths of light and color on plants, animals, and the human body. In part three, Birren turns his attention to the psychological impacts of color on human behavior and emotions. Unsurprisingly, the impact of color on mood and behavior is far more complex than "red makes us happy" and "gray makes us sad." It is a complex blend of context, personal associations, and subjective impressions, which Birren explores in depth. Finally, part four focuses on the visual aspects of color, like the function of the eye and how it perceives different colors. Through a deliberate use of color, Birren argues that we can reduce eye strain and fatigue, and improve efficiency and safety. He also explores visual difficulties, like color blindness and night blindness, their causes, and their effects. Birren's contributions to the field of color theory are still seen today. Colorful safety margins painted around factory equipment and purple-topped pool tables (instead of the traditional green) are both among his many legacies.
Advanced Brain Neuroimaging Topics In Health And Disease
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Author : Dorina Papageorgiou
language : en
Publisher: BoD – Books on Demand
Release Date : 2014-05-31
Advanced Brain Neuroimaging Topics In Health And Disease written by Dorina Papageorgiou and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-31 with Science categories.
The brain is the most complex computational device we know, consisting of highly interacting and redundant networks of areas, supporting specific brain functions. The rules by which these areas organize themselves to perform specific computations have only now started to be uncovered. Advances in non-invasive neuroimaging technologies have revolutionized our understanding of the functional anatomy of cortical circuits in health and disease states, which is the focus of this book. The first section of this book focuses on methodological issues, such as combining functional MRI technology with other brain imaging modalities. The second section examines the application of brain neuroimaging to understand cognitive, visual, auditory, motor and decision-making networks, as well as neurological diseases. The use of non-invasive neuroimaging technologies will continue to stimulate an exponential growth in understanding basic brain processes, largely as a result of sustained advances in neuroimaging methods and applications.
Human Color Vision
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Author : Jan Kremers
language : en
Publisher: Springer
Release Date : 2016-12-06
Human Color Vision written by Jan Kremers and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-06 with Medical categories.
Our understanding of human color vision has advanced tremendously in recent years, helped along by many new discoveries, ideas, and achievements. It is therefore timely that these new developments are brought together in a book, assembled specifically to include new research and insight from the leaders in the field. Although intentionally not exhaustive, many aspects of color vision are discussed in this Springer Series in Vision Research book including: the genetics of the photopigments; the anatomy and physiology of photoreceptors, retinal and cortical pathways; color perception; the effects of disorders; theories on neuronal processes and the evolution of human color vision. Several of the chapters describe new, state-of-the-art methods within genetics, morphology, imaging techniques, electrophysiology, psychophysics, and computational neuroscience. The book gives a comprehensive overview of the different disciplines in human color vision in a way that makes it accessible to specialists and non-specialist scientists alike. About the Series: The Springer Series in Vision Research is a comprehensive update and overview of cutting edge vision research, exploring, in depth, current breakthroughs at a conceptual level. It details the whole visual system, from molecular processes to anatomy, physiology and behavior and covers both invertebrate and vertebrate organisms from terrestrial and aquatic habitats. Each book in the Series is aimed at all individuals with interests in vision including advanced graduate students, post-doctoral researchers, established vision scientists and clinical investigators. The series editors are N. Justin Marshall, Queensland Brain Institute, The University of Queensland, Australia and Shaun P. Collin, Neuroecology Group within the School of Animal Biology and the Oceans Institute at the University of Western Australia.
Human Computer Interaction
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Author : Gerard Jounghyun Kim
language : en
Publisher: CRC Press
Release Date : 2015-03-20
Human Computer Interaction written by Gerard Jounghyun Kim and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-20 with Computers categories.
Although life continues to become increasingly embedded with interactive computing services that make our lives easier, human-computer interaction (HCI) has not been given the attention it deserves in the education of software developers at the undergraduate level. Most entry-level HCI textbooks are structured around high-level concepts and are not directly tied to the software development process. Filling this need, Human-Computer Interaction: Fundamentals and Practice supplies an accessible introduction to the entire cycle of HCI design and implementation-explaining the core HCI concepts behind each step. Designed around the overall development cycle for an interactive software product, it starts off by covering the fundamentals behind HCI. The text then quickly goes into the application of this knowledge. It covers the forming of HCI requirements, modeling the interaction process, designing the interface, implementing the resulting design, and evaluating the implemented product. Although this textbook is suitable for undergraduate students of computer science and information technology, it is accessible enough to be understood by those with minimal programming knowledge. Supplying readers with a firm foundation in the main HCI principles, the book provides a working knowledge of HCI-oriented software development. The core content of this book is based on the introductory HCI course (advanced junior or senior-level undergraduate) that the author has been teaching at Korea University for the past eight years. The book includes access to PowerPoint lecture slides as well as source code for the example applications used throughout the text.
The Power Of Color
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Author : Faber Birren
language : en
Publisher: Citadel Press
Release Date : 1997
The Power Of Color written by Faber Birren and has been published by Citadel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Psychology categories.
Recounts the history of human responses to color, describes the biological and psychological effects of color, and considers how colors affect vision.
Color Psychology Profit From The Psychology Of Color Discover The Meaning And Effects Of Color
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Author : Richard G. Lewis
language : en
Publisher: Psychoprofits
Release Date : 2020-09-08
Color Psychology Profit From The Psychology Of Color Discover The Meaning And Effects Of Color written by Richard G. Lewis and has been published by Psychoprofits this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Business & Economics categories.
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
Handbook Of Pulping And Papermaking
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Author : Christopher J. Biermann
language : en
Publisher: Elsevier
Release Date : 1996-08-01
Handbook Of Pulping And Papermaking written by Christopher J. Biermann and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-01 with Technology & Engineering categories.
In its Second Edition, Handbook of Pulping and Papermaking is a comprehensive reference for industry and academia. The book offers a concise yet thorough introduction to the process of papermaking from the production of wood chips to the final testing and use of the paper product. The author has updated the extensive bibliography, providing the reader with easy access to the pulp and paper literature. The book emphasizes principles and concepts behind papermaking, detailing both the physical and chemical processes. A comprehensive introduction to the physical and chemical processes in pulping and papermaking Contains an extensive annotated bibliography Includes 12 pages of color plates