Come Migliorare La Comunicazione In Banca Spunti Creativi Per Trasformare Le Relazioni Con Clienti E Colleghi E Renderle Umane
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Come Migliorare La Comunicazione In Banca Spunti Creativi Per Trasformare Le Relazioni Con Clienti E Colleghi E Renderle Umane
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Author : Silvio Valota
language : it
Publisher: FrancoAngeli
Release Date : 2012-01-10T00:00:00+01:00
Come Migliorare La Comunicazione In Banca Spunti Creativi Per Trasformare Le Relazioni Con Clienti E Colleghi E Renderle Umane written by Silvio Valota and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-10T00:00:00+01:00 with Business & Economics categories.
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Bibliografia Nazionale Italiana
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Author :
language : it
Publisher:
Release Date : 2006
Bibliografia Nazionale Italiana written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Bibliography categories.
Unlocking The Customer Value Chain
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Author : Thales S. Teixeira
language : en
Publisher: Currency
Release Date : 2019-02-19
Unlocking The Customer Value Chain written by Thales S. Teixeira and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-19 with Business & Economics categories.
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Adult Learning In The Social Context
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Author : Peter Jarvis
language : en
Publisher: Taylor & Francis
Release Date : 2012-04-27
Adult Learning In The Social Context written by Peter Jarvis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Education categories.
This book is a logical progression from The Sociology of Adult and Continuing Education. The author takes a completely new approach to the subject and puts forward a model of adult learning which is analysed in depth. This model arises from the results of a research project in which adults analysed their own learning experiences.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Artful Creation
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Author : Lotte Darsø
language : en
Publisher:
Release Date : 2004
Artful Creation written by Lotte Darsø and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Art and industry categories.
This is about social innovation and organisational transformation through the Arts. It presents live artists working in business settings as catalysts for change. The book primarily proposes two approaches for Arts-in-Business: 1) The Arts applied as an instrument for teambuilding, communication training, leadership development, problem-solving and innovation. 2) The Arts integrated as a strategic process of organisational transformation. The message of the book is not to promote a new magical instrument, a new 'quick fix' for business. It is an attempt to show the great potential of 'Artful Creation; and at the same time point out that the birth of a new paradigm offers promising prospects for the future of business and society. The book offers ground-breaking ideas, new methods, inspiration and concrete recommendations.
Corporate Technological Behaviour Routledge Revivals
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Author : Hakan Hakansson
language : en
Publisher: Routledge
Release Date : 2014-10-14
Corporate Technological Behaviour Routledge Revivals written by Hakan Hakansson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web of contacts between suppliers, producers and customers – is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
Social Responsibilities Of The Businessman
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Author : Howard R. Bowen
language : en
Publisher: University of Iowa Press
Release Date : 2013-12
Social Responsibilities Of The Businessman written by Howard R. Bowen and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Business & Economics categories.
Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.
The Consumer Society
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Author : Jean Baudrillard
language : en
Publisher: SAGE
Release Date : 2016-12-13
The Consumer Society written by Jean Baudrillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-13 with Social Science categories.
Jean Baudrillard′s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard′s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard′s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.