Commoditization And The Strategic Response
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Commoditization And The Strategic Response
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Author : Andrew Holmes
language : en
Publisher: CRC Press
Release Date : 2016-05-23
Commoditization And The Strategic Response written by Andrew Holmes and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Business & Economics categories.
Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or one person's skills and capabilities from the next, organizations and workers alike are finding themselves trapped in the me-too hell of commoditization. For many this means the survival of the cheapest, as price becomes the principal basis for decision making. For others it requires them to think creatively to avoid the trap of commoditization, even though this may only provide a temporary respite. In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. Starting with the nature of the commodities we are familiar with such as coal and cotton, Holmes moves on to describe how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. The author also outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. He explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage. Holmes offers organizations and white-collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.
Beating The Commodity Trap
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Author : Richard Anthony D'Aveni
language : en
Publisher: Harvard Business Press
Release Date : 2010-01-12
Beating The Commodity Trap written by Richard Anthony D'Aveni and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-12 with Business & Economics categories.
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily. In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing: -Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies. -Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson. -Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices. The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage. Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.
The Oxford Handbook Of Strategic Sales And Sales Management
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Author : David W. Cravens
language : en
Publisher: OUP Oxford
Release Date : 2012-11-22
The Oxford Handbook Of Strategic Sales And Sales Management written by David W. Cravens and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-22 with Business & Economics categories.
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Creative Cost Benefits Reinvention
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Author : C. Dussart
language : en
Publisher: Springer
Release Date : 2015-10-14
Creative Cost Benefits Reinvention written by C. Dussart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-14 with Business & Economics categories.
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
Sampler Strategic Management
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Author : Mason A. Carpenter
language : en
Publisher: Prentice Hall
Release Date : 2005-12-29
Sampler Strategic Management written by Mason A. Carpenter and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-29 with Business & Economics categories.
Strategic Capability Response Analysis
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Author : David Walters
language : en
Publisher:
Release Date : 2020
Strategic Capability Response Analysis written by David Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Engineering economy categories.
This book integrates Industrié 4.0, Value Chain Network Management 2.0, and Stakeholder Value-Led Management into a method offering organizations an opportunity to be more analytical when making strategic decisions for operations management activities. Strategic Capability Response Analysis embraces the value expectations of all stakeholders in a business enterprise and links them together with a demand-supply-response relationship. This convergence delivers a focused "agile-rolling-value proposition" that optimizes the expectations and the resources of its stakeholder constituents. The use of strategic capability response analysis considers the implications of the changing environment of value chain network management for the digital age. Industrié 4.0 has presented numerous opportunities across all industries to improve both the effectiveness of strategic decisions and the efficiency of their implementation to the network stakeholders. As Industrié 4.0 is changing the characteristics of decision making, the proposed model considers the impact of alternative solutions on the core business model components of performance, profitability, productivity, producibility, partnerships and preservation. The book includes case studies to highlight current management problems and how this approach can be used to help resolve those issues.
Orchestration Of The Global Network Organization
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Author : Laszlo Tihanyi
language : en
Publisher: Emerald Group Publishing
Release Date : 2014-07-09
Orchestration Of The Global Network Organization written by Laszlo Tihanyi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-09 with Business & Economics categories.
Multinational Corporations are meeting new challenges by focusing on core activities, value chain disaggregation, relocation of activities to emerging markets, industry consolidation, technological change, and market volatility. In this volume we scrutinize different models to examine how MNCs can cope and orchestrate a global network organization.
The Commoditization Debate
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Author : Norman Long
language : en
Publisher:
Release Date : 1986
The Commoditization Debate written by Norman Long and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Agricultural laborers categories.
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
How Much
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Author : Andrew Holmes
language : en
Publisher: Thorogood Publishing
Release Date : 2007
How Much written by Andrew Holmes and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This work is a miscellany of the best (or worst!) examples of consumption, corruption, greed, vanity, waste and just mind-boggling stupidity, including: the GBP 1m chest-hair insurance policy from Lloyds; the Alsatian dog with assets of GBP 90m; the GBP 1,700 glass of Cognac; the $1,000 omelette; GBP 75 paid by a church for planning permission to erect a cross after the Council decided it was advertising; the hamster-lined fur coat made for GBP 1,750...and over 1,100 more examples of money madness.Gift-book and Miscellany market: everyone working in the world of finance, everyone interested in their own and other people's money (who isn't?!).