Communicating National Image Through Development And Diplomacy
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Communicating National Image Through Development And Diplomacy
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Author : James Pamment
language : en
Publisher: Springer
Release Date : 2018-05-07
Communicating National Image Through Development And Diplomacy written by James Pamment and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-07 with Social Science categories.
This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated–or at the very least should be–at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices.
U S Public Diplomacy Towards China
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Author : Di Wu
language : en
Publisher: Springer Nature
Release Date : 2022-06-29
U S Public Diplomacy Towards China written by Di Wu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-29 with Political Science categories.
This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goal—the specific order given to a governmental institution in order to achieve a general foreign policy objective—into public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.
Chinese Television And Soft Power In Africa
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Author : Angela Lewis
language : en
Publisher: Taylor & Francis
Release Date : 2023-08-18
Chinese Television And Soft Power In Africa written by Angela Lewis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Social Science categories.
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
Nation Branding In The Americas
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Author : Efe Sevin
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-25
Nation Branding In The Americas written by Efe Sevin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-25 with Business & Economics categories.
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment.
A Research Agenda For Public Diplomacy
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Author : Eytan Gilboa
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-06-01
A Research Agenda For Public Diplomacy written by Eytan Gilboa and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Political Science categories.
Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.
Countering Online Propaganda And Extremism
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Author : Corneliu Bjola
language : en
Publisher: Routledge
Release Date : 2018-12-07
Countering Online Propaganda And Extremism written by Corneliu Bjola and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Political Science categories.
Exploring the ‘dark side’ of digital diplomacy, this volume highlights some of the major problems facing democratic institutions in the West and provides concrete examples of best practice in reversing the tide of digital propaganda. Digital diplomacy is now part of the regular conduct of International Relations, but Information Warfare is characterised by the exploitation or weaponisation of media systems to undermine confidence in institutions: the resilience of open, democratic discourse is tested by techniques such as propaganda, disinformation, fake news, trolling and conspiracy theories. This book introduces a thematic framework by which to better understand the nature and scope of the threats that the weaponization of digital technologies increasingly pose to Western societies. The editors instigate interdisciplinary discussion and collaboration between scholars and practitioners on the purpose, methods and impact of strategic communication in the Digital Age and its diplomatic implications. What opportunities and challenges does strategic communication face in the digital context? What diplomatic implications need to be considered when governments employ strategies for countering disinformation and propaganda? Exploring such issues, the contributors demonstrate that responses to the weaponisation of digital technologies must be tailored to the political context that make it possible for digital propaganda to reach and influence vulnerable publics and audiences. This book will be of much interest to students of diplomacy studies, counter-radicalisation, media and communication studies, and International Relations in general.
Nation Branding
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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2022-04-11
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-11 with Business & Economics categories.
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
Tourism Diplomacy
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Author : Mahmut Demir
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-08-13
Tourism Diplomacy written by Mahmut Demir and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-13 with Business & Economics categories.
This edited volume explores emerging trends and challenges in tourism diplomacy, including the growing influence of digital technologies and social media in shaping diplomatic efforts.
The 2023 Fifa Women S World Cup
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Author : Adam Beissel
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-28
The 2023 Fifa Women S World Cup written by Adam Beissel and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-28 with Sports & Recreation categories.
This book offers a critical examination of the 2023 Fédération Internationale de Football Association (FIFA) Women’s World Cup, being held in Australia and Aotearoa New Zealand. Drawing on perspectives from sociology, history, political science, and management, it sheds new light on the development of women’s soccer and on women’s sport more broadly. This book examines the politics of the build-up to the tournament, including the bidding process, as well as how the tournament has been represented in the media, the governance structures of the tournament itself, and policy proposals designed to leave an enduring legacy for women and girls in sport. The 2023 FIFA Women’s World Cup is the first Women’s World Cup to be held in the Southern Hemisphere and the first to be held with an expanded 32-team format. This book shows why the 2023 FIFA Women’s World Cup represents a unique opportunity to enhance our understanding of women’s football, gender-oriented sport development initiatives and strategies, national sport policy and programming, and the management of international sporting events. This book is fascinating reading for any student, researcher, or practitioner with an interest in sport development, sport management, sport policy, sport sociology, event management, gender studies, political science, or the relationship between sport and wider society.
The Routledge Companion To Advertising And Promotional Culture
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Author : Emily West
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-04
The Routledge Companion To Advertising And Promotional Culture written by Emily West and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-04 with Business & Economics categories.
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.