Communication And Midterm Elections
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Communication And Midterm Elections
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Author : John Allen Hendricks
language : en
Publisher: Springer
Release Date : 2016-01-26
Communication And Midterm Elections written by John Allen Hendricks and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Political Science categories.
This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Communication And Midterm Elections
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Author : John Allen Hendricks
language : en
Publisher: Palgrave Macmillan
Release Date : 2014-01-14
Communication And Midterm Elections written by John Allen Hendricks and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Political Science categories.
This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Political Communication Strategy
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Author : Tauna S. Sisco
language : en
Publisher:
Release Date : 2017
Political Communication Strategy written by Tauna S. Sisco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Political Science categories.
Some aspects of the 2014 midterm elections would have been unimaginable a decade earlier. SuperPACs spent unlimited amounts of money, candidates used Twitter and other social media to communicate with voters, and Democrats found themselves all but entirely cast out of federal office in the South. Other aspects of the midterm elections, such as primary elections, direct mail, and the hurdles faced by members of marginalized communities in making their concerns known, were more familiar. How did candidates and parties navigate these new and old realities of the campaign landscape? Top scholars examine the communications strategies of 2014 and their implications for future elections in this volume. The authors demonstrate that party branding, the social construction of group interests, and candidate rhetoric can have an important impact in midterm elections.
Political Behavior In Midterm Elections
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Author : Elizabeth A. Theiss-Morse
language : en
Publisher: CQ Press
Release Date : 2015-06-24
Political Behavior In Midterm Elections written by Elizabeth A. Theiss-Morse and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-24 with Political Science categories.
"What do the 2014 midterm elections mean?" Political Behavior in Midterm Elections: 2015 Edition, the essential supplement to Political Behavior of the American Electorate, provides the answers. Authors Elizabeth Theiss-Morse, Michael W. Wagner, William H. Flanigan, and Nancy H. Zingale draw on the most recent National Election Study surveys to offer a close analysis of the key issues and races, including: the outcome of the battle for control of the Senate, including races in Iowa, Colorado, Kansas, and Alaska; the role of independents in elections, particularly in this era of partisan polarization; the influence of record campaign spending on election outcomes; and whether supporting President Obama’s major programs helped or hurt members of Congress. The perfect update to the classic text, Political Behavior of the American Electorate, by Flanigan, Zingale, Theiss-Morse, and Wagner, the 2015 edition of Political Behavior in Midterm Elections is available free to students when packaged with the text.
New Media Campaigning And The 2008 Facebook Election
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Author : Thomas J. Johnson
language : en
Publisher: Routledge
Release Date : 2013-12-16
New Media Campaigning And The 2008 Facebook Election written by Thomas J. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.
Communication In U S Elections
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Author : Roderick P. Hart
language : en
Publisher: Rowman & Littlefield
Release Date : 2001
Communication In U S Elections written by Roderick P. Hart and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of cynicism, and the rise of the Internet have all affected U.S. political campaigns. But while these forces seem powerful, little scientific evidence has been gathered of their impact. Communication in U.S. Elections presents work from some of the best young scholars in two disciplines--communication and political science--on how modern election campaigns are affected by such forces. The authors look at how voters acquire political information, how issues are "framed" for them by the mass media, how attitudes about social groups are created, and how political advertising uses popular culture to affect voting patterns. The result is a fresh and comprehensive overview of why modern political campaigns turn out as they do.
Winning Elections With Political Marketing
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Author : Philip Davies
language : en
Publisher: Routledge
Release Date : 2006
Winning Elections With Political Marketing written by Philip Davies and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.
Communication And Midterm Elections
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Author : John Allen Hendricks
language : en
Publisher: Springer
Release Date : 2016-01-26
Communication And Midterm Elections written by John Allen Hendricks and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Political Science categories.
This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Politicking Online
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Author : Costas Panagopoulos
language : en
Publisher: Rutgers University Press
Release Date : 2009-05-01
Politicking Online written by Costas Panagopoulos and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Political Science categories.
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Right Now
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Author : Michael Steele
language : en
Publisher: Simon and Schuster
Release Date : 2010-01-05
Right Now written by Michael Steele and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-05 with Political Science categories.
President Obama ran on promises of bipartisanship and centrism, but he’s delivered something else: unprecedented government borrowing and spending, unsustainable debt, and audacious attempts to usher in a colossal, overbearing government, the likes of which we’ve never seen. In Right Now, Republican National Committee chairman Michael Steele blows the whistle on the entire Obama agenda. Setting aside appeals for caution in taking on a popular president, Steele throws down the gauntlet, insisting Republicans must expose and refute the policies lying at the heart of this administration’s attempts to resurrect a discredited brand of extreme liberalism.