Communication Research


Communication Research
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Media And Communication Research Methods


Media And Communication Research Methods
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 2011

Media And Communication Research Methods written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Education categories.


In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.



The Sage Encyclopedia Of Communication Research Methods


The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11

The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.


Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.



Communication Research


Communication Research
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Author : G. M. du Plooy
language : en
Publisher: Juta and Company Ltd
Release Date : 2002

Communication Research written by G. M. du Plooy and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.


Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.



Communication Research


Communication Research
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Author : G. M. (Trudie) du Plooy
language : en
Publisher: Juta and Company Ltd
Release Date : 2009-01-30

Communication Research written by G. M. (Trudie) du Plooy and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Communication categories.


This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and mass-media efficiency, and to conducting research in organisational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analysing and evaluating published research reports. Against the background of outcomes-based education, the aim of this publication is to enable learners to develop and acquire the following learning outcomes: research skills, problem-solving skills, communication skills, environmental literacy, developing a macrovision, self-responsibility skills, and developing individual, moral and ethical values as part of lifelong learning. Towards achieving these outcomes, and to accommodate different learning styles, the publication follows an interactive approach and contains several learning aids, such as marginal notes, executive summaries, self-evaluation and portfolio tasks, as well as guides with criteria that can be used by learners, teachers or examiners to assess the achievement of learning outcomes and performance.



The Handbook Of Comparative Communication Research


The Handbook Of Comparative Communication Research
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Author : Frank Esser
language : en
Publisher: Routledge
Release Date : 2013-06-19

The Handbook Of Comparative Communication Research written by Frank Esser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Language Arts & Disciplines categories.


The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research.



Communication Research And Media Science In Europe


Communication Research And Media Science In Europe
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Author : Angela Schorr
language : en
Publisher: Walter de Gruyter
Release Date : 2013-02-06

Communication Research And Media Science In Europe written by Angela Schorr and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-06 with Language Arts & Disciplines categories.


Never before has the discipline of communication been more exciting, diverse, and innovative than it is today. This volume reflects the current developments in communication research and media science with topics including audience research, internet communication, organizational communication, studies on media use and effects, and educational and intercultural media. It represents the voices of over 40 European and North American scholars. Reflecting similarities and differences in media culture in Europe and abroad, the volume contains many important contributions from an insider point of view to European media research.



Qualitative Communication Research Methods


Qualitative Communication Research Methods
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Author : Thomas R. Lindlof
language : en
Publisher: SAGE
Release Date : 2011

Qualitative Communication Research Methods written by Thomas R. Lindlof and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.


There are not many textbooks available (if any) that can match [this book's] intelligence.



A Handbook Of Media And Communication Research


A Handbook Of Media And Communication Research
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Author : Klaus Bruhn Jensen
language : en
Publisher: Routledge
Release Date : 2013-03

A Handbook Of Media And Communication Research written by Klaus Bruhn Jensen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03 with Education categories.


This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.



Introducing Communication Research


Introducing Communication Research
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Author : Donald Treadwell
language : en
Publisher: SAGE Publications
Release Date : 2019-07-15

Introducing Communication Research written by Donald Treadwell and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with Language Arts & Disciplines categories.


Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.



Advancing Comparative Media And Communication Research


Advancing Comparative Media And Communication Research
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Author : Joseph M. Chan
language : en
Publisher: Routledge
Release Date : 2017-06-26

Advancing Comparative Media And Communication Research written by Joseph M. Chan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Social Science categories.


A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.