Communiquer Dans Un Monde Incertain
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Communiquer Dans Un Monde Incertain
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Author : Thierry Libaert
language : fr
Publisher: Pearson Education France
Release Date : 2008
Communiquer Dans Un Monde Incertain written by Thierry Libaert and has been published by Pearson Education France this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business communication categories.
Depuis les années 1990, la communication d'entreprise a connu des mutations considérables : développement des nouvelles technologies et d'Internet, poids croissant des normes juridiques, impact des changements de société sur la communication corporate, banalisation de la communication de crise et développement de la communication financière. Thierry Libaert analyse ces évolutions et leurs causes (relation entreprise / publics, apparition de la communication " développement durable ", nouveaux enjeux de la communication financière et du web), qu'il illustre largement par des cas d'entreprise, pour en venir à ce qu'est aujourd'hui la fonction de responsable de communication. Les messages délivrés, les supports et jusqu'à la fonction ont évolué pour dessiner un nouveau métier, davantage tourné vers la communication interne, plus proche du management et de ses contraintes financières. Une réflexion à l'usage des professionnels mais aussi des étudiants qui trouveront là une vision à la fois globale et concrète de ce métier.
Communiquer Dans Un Monde De Normes
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Author :
language : en
Publisher:
Release Date : 2012
Communiquer Dans Un Monde De Normes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Water Communication
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Author : Celine Herve-Bazin
language : en
Publisher: IWA Publishing
Release Date : 2014-04-14
Water Communication written by Celine Herve-Bazin and has been published by IWA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-14 with Science categories.
Water Communication aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues. The book facilitates coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders is one of the main obstacles today. Water Communication provides and describes: a general outlook and retrospective of the history of the water sector in terms of communication the landscape of organizations communicating on water and classification of topics the differences between communication, information, mediation, raising awareness examples of communication campaigns on water Water Communication is a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment. Colour figures from the book are available to view on the WaterWiki at: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/WaterCommunicationAnalysisofStrategiesandCampaignsfromtheWaterSector Editor: Celine Herve-Bazin, Celsa - Sorbonne University, Paris, France
La Communication Corporate Dans La Construction De L Image Des Entreprises Multinationales En Afrique Subsaharienne
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Author : Gervais Cwako Monkam
language : fr
Publisher: Presses universitaires de Louvain
Release Date : 2020-05-27
La Communication Corporate Dans La Construction De L Image Des Entreprises Multinationales En Afrique Subsaharienne written by Gervais Cwako Monkam and has been published by Presses universitaires de Louvain this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Business & Economics categories.
Cet ouvrage repose sur le constat de la négligence dont les organisations font preuve en général en sous-estimant l'importance que leur image externe devrait avoir dans leurs politiques, stratégies et pratiques. La présente recherche contribue à combler cette lacune. D’une part, en proposant une lecture de la communication corporate qui tient compte des valeurs socioculturelles locales, et d’autre part, en élaborant un modèle explicatif du processus de formation de l’image externe et de son évaluation sur le plan performatif. Le propos étant de démontrer que l’étude de l’environnement externe des entreprises apporte une valeur ajoutée au diagnostic d’image, ce qui a pour effet de bâtir des stratégies de construction identitaire conséquentes, entendu qu’elles se sont appuyées sur les attentes et les demandes des parties prenantes. L’étude de l’image externe d’entreprise que nous proposons s’inscrit donc dans l’évolution des modes de pensée entrepreneuriale contemporaine et s’intègre aux nouveaux modes d’approche de l’entreprise dont la légitimité sociale est de plus en plus contestée.
Routledge Handbook Of Public Communication Of Science And Technology
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Author : Massimiano Bucchi
language : en
Publisher: Routledge
Release Date : 2014-06-20
Routledge Handbook Of Public Communication Of Science And Technology written by Massimiano Bucchi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-20 with Science categories.
Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.
Des Campagnes De Communication R Ussies Tome 2
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Author : Marianne Kugler
language : fr
Publisher: PUQ
Release Date : 2000
Des Campagnes De Communication R Ussies Tome 2 written by Marianne Kugler and has been published by PUQ this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Handbook Of Public Communication Of Science And Technology
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Author : Massimiano Bucchi
language : en
Publisher: Routledge
Release Date : 2008-06-03
Handbook Of Public Communication Of Science And Technology written by Massimiano Bucchi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-03 with Science categories.
Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.
L Art Et Les Crises
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Author :
language : fr
Publisher: Editions OIC
Release Date :
L Art Et Les Crises written by and has been published by Editions OIC this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Communication Et Organisation
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Author : Thomas Heller
language : fr
Publisher: Presses Univ. Septentrion
Release Date : 2013-02-13
Communication Et Organisation written by Thomas Heller and has been published by Presses Univ. Septentrion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-13 with Business & Economics categories.
Les transformations organisationnelles qui accompagnent l'évolution du capitalisme depuis 30 ans donnent une place centrale à la communication. Celle-ci est généralement appréhendée dans une optique descriptive d'étude des organisations, ou comme dispositif au service de la performance. Il existe cependant une tradition de recherche qui l'aborde dans une perspective critique. C'est à cette orientation que cet ouvrage est consacré : Qu'est-ce qu'une recherche critique en communication des organisations ? Quelles catégories de la critique (aliénation, exploitation, domination...) sont convoquées ? Quels sont les fondements théoriques et épistémologiques d'une telle démarche ? Quelles sont les méthodes utilisées ? Sur quels objets portent les travaux ? Et quels en sont les enjeux ? Sur ces thèmes, cet ouvrage a le mérite de réunir pour la première fois, et de faire dialoguer entre eux, plus de trente chercheurs de pays et de disciplines différentes principalement en sciences de l'information et de la communication, sciences de gestion et sociologie. Les orientations de la critique y sont variées : de la critique épistémologique à la critique socio-politique, de la critique d’une organisation particulière à celle du capitalisme, de la nuance prudente à la radicalité « ouvrante »... Son ambition est d’être une référence ou un repère, d’encourager le débat sur une démarche plus que jamais nécessaire. Il intéressera un large public : chercheurs, enseignants et étudiants en particulier en gestion, SIC ou sociologie des organisations ; acteurs impliqués dans le fonctionnement des organisations (syndicalistes, DRH, communicants...).
Communication Yearbook 38
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Author : Elisia L. Cohen
language : en
Publisher: Routledge
Release Date : 2014-05-09
Communication Yearbook 38 written by Elisia L. Cohen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Language Arts & Disciplines categories.
Communication Yearbook 38 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.