Companion Encyclopedia Of Marketing
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Companion Encyclopedia Of Marketing
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Author : Michael John Baker
language : en
Publisher: Cengage Learning Emea
Release Date : 1995
Companion Encyclopedia Of Marketing written by Michael John Baker and has been published by Cengage Learning Emea this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This work examines the origins, scope and practice of marketing, from its earliest history, through its rediscovery in the mid-20th century, to the discipline that it is today. Over 50 articles provide an overview of and introduction to the practice of marketing. Each article provides a clear definition of the scope and nature of the topic, and an explanation of where the topic fits into the body of marketing knowledge. Key concepts and ideas are identified, defined and described, and current issues and potential future developments are examined.
Marketing
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Author :
language : en
Publisher: Macmillan Education AU
Release Date : 1998
Marketing written by and has been published by Macmillan Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Wiley International Encyclopedia Of Marketing 6 Volume Set
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-07
Wiley International Encyclopedia Of Marketing 6 Volume Set written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-07 with Business & Economics categories.
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Encyclopedia Of Major Marketing Campaigns
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Author : Thomas Riggs
language : en
Publisher:
Release Date : 1999
Encyclopedia Of Major Marketing Campaigns written by Thomas Riggs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Reference categories.
The International Encyclopedia Of Marketing
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Author : European Marketing Confederation
language : en
Publisher: Butterworth-Heinemann
Release Date : 1997
The International Encyclopedia Of Marketing written by European Marketing Confederation and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This encyclopedia gives up-to-date and comprehensive descriptions of marketing concepts. With over 3,000 references divided into 18 subject areas this book is intended for anyone involved in the marketing industry at any level.
Marketing
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Author : Michael John Baker
language : en
Publisher: Taylor & Francis
Release Date : 2001
Marketing written by Michael John Baker and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Companion Encyclopedia Of Anthropology
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Author : Tim Ingold
language : en
Publisher: Routledge
Release Date : 2002-09-11
Companion Encyclopedia Of Anthropology written by Tim Ingold and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Reference categories.
* Provides a comprehensive survey of contemporary thinking in biological, social and cultural anthropology and establishes the interconnections between these three fields. * Useful cross-references within the text, with full biographical references and suggestions for further reading. * Carefully illustrated with line drawings and photographs. 'The Companion Encyclopedia of Anthropology is a welcome addition to the reference literature. Bringing together authoritative, incisive and scrupulously edited contributions from some three dozen authors. The book achieves an impressive breadth of coverage of specialist areas.' - Times Higher Educational Supplement 'Recommended for all anthropology collections, especially those in academic libraries.' - Library Journal 'This is a marvellous book and I am very happy to recommend it.' - Reference Reviews
Encyclopedia Of Major Marketing Strategies
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Author : Holly Selden
language : en
Publisher: Encyclopedia of Major Marketin
Release Date : 2013
Encyclopedia Of Major Marketing Strategies written by Holly Selden and has been published by Encyclopedia of Major Marketin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
The Gold Companion The A Z Of Mining Marketing Trading And Technology
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Author : Timothy Green
language : en
Publisher:
Release Date : 1997
The Gold Companion The A Z Of Mining Marketing Trading And Technology written by Timothy Green and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Wiley International Encyclopedia Of Marketing
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Author :
language : en
Publisher:
Release Date : 2011
Wiley International Encyclopedia Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.