Comparison Of Segmentations For Modeling Consumers Preferences For Transportation Modes
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Comparison Of Segmentations For Modeling Consumers Preferences For Transportation Modes
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Author : Thomas F. Golob
language : en
Publisher:
Release Date : 1976
Comparison Of Segmentations For Modeling Consumers Preferences For Transportation Modes written by Thomas F. Golob and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Choice of transportation categories.
Market Segmentation Of Transportation Consumers With Perceptual Data
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Author : David Francis Syskowski
language : en
Publisher:
Release Date : 1979
Market Segmentation Of Transportation Consumers With Perceptual Data written by David Francis Syskowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Choice of transportation categories.
Stated Choice Methods
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Author : Jordan J. Louviere
language : en
Publisher: Cambridge University Press
Release Date : 2000-09-28
Stated Choice Methods written by Jordan J. Louviere and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-28 with Business & Economics categories.
A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.
New Horizons In Travel Behavior Research
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Author : Peter R. Stopher
language : en
Publisher: Free Press
Release Date : 1981
New Horizons In Travel Behavior Research written by Peter R. Stopher and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Current Literature In Traffic And Transportation
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Author :
language : en
Publisher:
Release Date : 1976
Current Literature In Traffic And Transportation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Transportation categories.
Consumer Perspectives In Travel Choice And Interactive Travel Data Collection
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Author : National Research Council (U.S.). Transportation Research Board
language : en
Publisher:
Release Date : 1980
Consumer Perspectives In Travel Choice And Interactive Travel Data Collection written by National Research Council (U.S.). Transportation Research Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Mobility In Urban Life
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Author :
language : en
Publisher:
Release Date : 1978
Mobility In Urban Life written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Choice of transportation categories.
Effects Of Levels Of Transportation Service On Automobile Ownership In A Case Study Urban Area
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Author : Thomas F. Golob
language : en
Publisher:
Release Date : 1977
Effects Of Levels Of Transportation Service On Automobile Ownership In A Case Study Urban Area written by Thomas F. Golob and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Automobile ownership categories.
The Handbook Of Marketing Research
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Author : Rajiv Grover
language : en
Publisher: SAGE Publications
Release Date : 2006-06-23
The Handbook Of Marketing Research written by Rajiv Grover and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-23 with Business & Economics categories.
CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." —Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.
Integration Of Vehicle Consumer Choice In Energy Systems Models And Its Implications For Climate Policy Analysis
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Author : Kalaivani Ramea Kubendran
language : en
Publisher:
Release Date : 2016
Integration Of Vehicle Consumer Choice In Energy Systems Models And Its Implications For Climate Policy Analysis written by Kalaivani Ramea Kubendran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Energy systems models have been extensively used in the development of transition scenarios in the context of climate change. Although detailed input datasets containing projections for future end-use energy demands, technology performance characteristics, and capital and operating costs have been included in these models, important details about how consumer markets might actually respond are represented rather simplistically. With no modification, this yields results that are completely unrealistic, as technology choices occur in an "all-or-nothing" fashion, because heterogeneity of consumer segments as well as their preferences are not adequately represented. This factor becomes particularly important when it comes to light-duty vehicles in the transportation sector: they are the source of a substantial percentage of emissions that are difficult to reduce, and consumer choice plays an important role in their determination. This dissertation presents an alternative methodology that incorporates theory-based behavioral factors directly into a frequently used energy systems modeling framework (TIMES). The prototype model is called COCHIN-TIMES (COnsumer CHoice INtegration in TIMES). It incorporates multiple types of factors related to consumer utility/preference for vehicles. The current version uses a vehicle choice model (MA3T) developed by Oak Ridge National Laboratory as the primary data source, but the approach can be implemented more generally. At one level, a more diverse set of consumer groups (segments) is created to represent observable, identifiable differences in factors such as annual end-use demand, driving profiles, attitude toward risk, etc. At another level, additional within-segment variation in preference from random, unobservable factors is also captured, so that TIMES results resemble those of more complex nonlinear choice models, even though they are computed using a standard linear-programming methodology. After the integration, the vehicle market share outcome from the COCHIN-TIMES model matches that of the equivalent consumer choice model. A quantitative metric is developed to measure the similarities between the MA3T model and the different stages of COCHIN-TIMES model as the consumer heterogeneity and preferences are introduced sequentially. As part of the model improvement exercise, extensions to this approach are presented in the dissertation, which introduces feedback loops to modify consumer preferences under various policy scenarios. Finally, the consumer choice module is implemented in multi-sectoral models of two regions: US and California, and the results are contrasted between their respective regional models without consumer choice. These models are later soft-linked to capture the consumer preferences of statewide adoption in the nation and vice-versa. Overall, it is observed that inclusion of consumer preferences in a strict linear programming model diversifies the technology adoptions in the market, as the model is now able to capture the heterogeneity and preferences of consumers towards the various technologies. The list of caveats and future work are identified at the end of the dissertation.