Competing For Customers And Winning With Value
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Competing For Customers And Winning With Value
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Author : R. Eric Reidenbach
language : en
Publisher: Quality Press
Release Date : 2006-01-02
Competing For Customers And Winning With Value written by R. Eric Reidenbach and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-02 with Business & Economics categories.
This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!
Competing For Customers And Winning With Value Breakthrough Strategies For Market Dominance
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Author : Reidenbach
language : en
Publisher: Pearson Education India
Release Date : 2007-09
Competing For Customers And Winning With Value Breakthrough Strategies For Market Dominance written by Reidenbach and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with categories.
Winning With Customers
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Author : D. Keith Pigues
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-09
Winning With Customers written by D. Keith Pigues and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-09 with Business & Economics categories.
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Competing On Value
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Author : Mack Hanan
language : en
Publisher: Amacom Books
Release Date : 1991
Competing On Value written by Mack Hanan and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR
Choose Your Customer How To Compete Against The Digital Giants And Thrive
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Author : Jonathan L. S. Byrnes
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-05-11
Choose Your Customer How To Compete Against The Digital Giants And Thrive written by Jonathan L. S. Byrnes and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-11 with Business & Economics categories.
Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable—and focus on them. Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result.
Competing On Value
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Author : Simon Knox
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1998
Competing On Value written by Simon Knox and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Brand choice categories.
Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.
The Art Of Selling Value
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Author : Bradley C. Skilton
language : en
Publisher:
Release Date : 2009
The Art Of Selling Value written by Bradley C. Skilton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Selling categories.
Leveraging value to win and keep customers is something foreign to most sales professionals. There's very little information available on selling differentiated value in a price-sensitive marketplace. The dynamic material within this book is engineered to give salesmen the edge over the competition. Real-life stories, intertwined with humorous anecdotes, make this book as entertaining as it is useful. Readers will be inspired to enjoy their work and apply the tips and strategies they learn. A deep concept is transformed into a light, easy-to-understand, easy-to-apply format that is rich with enthusiasm and energy and full of a wealth of knowledge.
Differentiation Strategy
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Author : Kevin W. Holt
language : en
Publisher: Taylor & Francis
Release Date : 2022-06-01
Differentiation Strategy written by Kevin W. Holt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Business & Economics categories.
This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers’ most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.
Competitor Targeting
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Author : Ian Gordon
language : en
Publisher: Etobicoke, Ont. : John Wiley & Sons
Release Date : 2002
Competitor Targeting written by Ian Gordon and has been published by Etobicoke, Ont. : John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Competing On Analytics
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Author : Thomas H. Davenport
language : en
Publisher: Harvard Business Press
Release Date : 2007
Competing On Analytics written by Thomas H. Davenport and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy senior leaders and powerful information technology."--Jacket.