Competing In A Service Economy
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Competing In A Service Economy
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Author : Matthew D. Johnson
language : en
Publisher: John Wiley & Sons
Release Date : 2003-06-03
Competing In A Service Economy written by Matthew D. Johnson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-03 with Business & Economics categories.
Die Fähigkeit, hochwertige Dienstleistungen zu entwickeln und anzubieten, ist zu einem wesentlichen Faktor für die Unternehmensstrategie und den Unternehmenserfolg geworden. "Competing in a Service Economy" hilft Führungskräften und Managern bei der Neuentwicklung und Innovation von Dienstleistungen strategisch zu denken und zu planen. Wer Dienstleistungen entwickelt, steigert die Kundenzufriedenheit und damit die Finanz-Performance. Der Band erläutert detailliert die Tools und Prozesse für die Bereitstellung, Verbesserung und Innovation von Dienstleistungen. Fallstudien zu IKEA, Disney, Volvo Trucks, Sterling Pulp Chemicals und EMC2 belegen anschaulich die verschiedenen Ansätze. Die Autoren verfügen über langjährige Praxiserfahrung im Bereich wissenschaftlicher und angewandter Forschung in Zusammenarbeit mit einer Vielzahl von Firmen und Organisationen. "Competing in a Service Economy" ist ein praxisorientierter Leitfaden, der Ihnen genau sagt, wie Sie sich durch die Entwicklung und Innovation von Dienstleistungen einen Wettbewerbsvorteil sichern.
Service Management And Marketing Principles
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Author : Jay Kandampully
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-07
Service Management And Marketing Principles written by Jay Kandampully and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Business & Economics categories.
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.
Competing In A Service Economy
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Author : Andres Gustafsson & Michael Johnson
language : en
Publisher: John Wiley & Sons
Release Date : 2006-09
Competing In A Service Economy written by Andres Gustafsson & Michael Johnson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09 with categories.
Competing In A Service Economy
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Author : International Colleges Group (South Africa)
language : en
Publisher:
Release Date : 2005
Competing In A Service Economy written by International Colleges Group (South Africa) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Competition categories.
Managing The Service Economy Prospects And Problems
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Author : Fishman-Davidson Center for the Study of the Service Sector
language : en
Publisher: Cambridge University Press
Release Date : 1985
Managing The Service Economy Prospects And Problems written by Fishman-Davidson Center for the Study of the Service Sector and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
These essays discuss the service sector and causes, problems and prospects of replacing the manufacturing business.
The Service Economy
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2000-05-11
The Service Economy written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-11 with categories.
Services are transforming OECD economies on a massive scale, but are still impeded by regulations and policies that stifle innovation and competition. Comprehensive reforms need to be pursued internationally as well as in individual OECD countries ...
Assessing Competitive Edge In The New Competition Of The Service Economy
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1988
Assessing Competitive Edge In The New Competition Of The Service Economy written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
Slow Growth And The Service Economy
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Author : Pascal Petit
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-11-07
Slow Growth And The Service Economy written by Pascal Petit and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-07 with Business & Economics categories.
The slow-down in economic growth and the rise in unemployment in the 1970s revived some of the uncertainties experienced by industrialized economies during the inter-war period. After more than a decade of stagnation, the period of sustained growth in the thirty years following the Second World War now seems increasingly to have been an exceptional phase in an overall development process still dominated by wide fluctuations in economic growth rates. Slow Growth and the Service Economy examines what it means to live in a period of economic recession and analyses social patterns in response to the slowing down of financial and economic growth.
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher: Jossey-Bass
Release Date : 1990
Service Management And Marketing written by Christian Grönroos and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Living Innovation Competing In The 21st Century Access Economy
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Author : Herve Mathe
language : en
Publisher: World Scientific
Release Date : 2015-08-28
Living Innovation Competing In The 21st Century Access Economy written by Herve Mathe and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-28 with Business & Economics categories.
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.