Service Management And Marketing
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Service Management And Marketing
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Author : Christian Gronroos
language : en
Publisher: Wiley
Release Date : 2007-02-27
Service Management And Marketing written by Christian Gronroos and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-27 with Business & Economics categories.
"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos continues as one of service marketing's most original and able thinkers." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg School of Management, Northwestern University "Christian Grönroos is a globally recognized expert on services management and marketing. His innovative thinking and writing in this book offer fresh insights on this timely topic." —Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University "After three decades of contributions to services, Grönroos keeps pioneering the field. In this new edition he recognizes the dramatic changes in the perception of service that are in the making. It is a creative book which does not just list various service issues but adds the author's personal touch to each of them." —Professor Evert Gummesson, Stockholm University School of Business, Sweden This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management and service management, using current academic research and business practice to make organizations more successful. Topics that have been updated for the new edition include: Service and relationship perspectives Service and relationship quality Service management principles Profitability and productivity in services Integrated marketing communication Relationship communication and branding in services Internal marketing and service culture Why and how to transform a product-manufacturing firm into a service business
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher: Jossey-Bass
Release Date : 1990
Service Management And Marketing written by Christian Grönroos and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher: Jossey-Bass
Release Date : 1990
Service Management And Marketing written by Christian Grönroos and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Customer Services categories.
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 2000-10-10
Service Management And Marketing written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-10 with Business & Economics categories.
In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
Service Management And Marketing
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Author : Christian Gronroos
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-26
Service Management And Marketing written by Christian Gronroos and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Business & Economics categories.
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
Service Management And Marketing Customer Management In Service Competition 3rd Ed
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Author : Christian Grönroos
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06
Service Management And Marketing Customer Management In Service Competition 3rd Ed written by Christian Grönroos and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06 with categories.
This is the third edition of a very successful book written by one of the leading writers and researchers in services marketing and management. Alongside the greater emphasis on the relationship approach to services marketing, this book provides a thorough update of various researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing. · The Service And Relationship Imperative: Managing In Service Competition · Managing Customer Relationships: An Alternative Paradigm In Management And Marketing · The Nature Of Services And Service Consumption, And Its Marketing Consequences · Service And Relationship Quality · Quality Management In Services · Return On Service And Relationships · Managing The Augmented Service Offering · Service Management Principles · Managing Productivity In Service Organizations · Managing Marketing Or Market-Oriented Management · Managing Integrated Marketing Communication And Total Communication · Managing Brand Relationships And Image · Customer-Focused Organization: Structure, Resources And Service Processes · Managing Internal Marketing: A Prerequisite For Successful Customer Management · Managing Service Culture: The Internal Service Imperative · Transforming A Manufacturing Firm Into A Service Business · Conclusions: Managing Services And Relationships
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 2015
Service Management And Marketing written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Customer services categories.
Understanding Services Management
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Author : William J. Glynn
language : en
Publisher:
Release Date : 1995-11-09
Understanding Services Management written by William J. Glynn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-11-09 with Business & Economics categories.
A state-of-the-art services managment guide
Service Management
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Author : Jay Kandampully
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-12-09
Service Management written by Jay Kandampully and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-09 with Business & Economics categories.
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
Services Marketing And Management
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Author : Audrey Gilmore
language : en
Publisher: SAGE
Release Date : 2003-05-15
Services Marketing And Management written by Audrey Gilmore and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-15 with Business & Economics categories.
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.