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Competitive Intelligence Advantage

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Competitive Intelligence Advantage

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Author : Seena Sharp
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-19

Competitive Intelligence Advantage written by Seena Sharp and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-19 with Business & Economics categories.

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

Competitive Intelligence

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Author : Larry Kahaner
language : en
Publisher: Simon and Schuster
Release Date : 1997

Competitive Intelligence written by Larry Kahaner and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

Competitive Intelligence Advantage

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Author : Seena Sharp
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-01

Competitor Intelligence

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Author : David Hussey
language : en
Publisher: Wiley
Release Date : 1999-01-26

Competitor Intelligence written by David Hussey and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-26 with Business & Economics categories.

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster's book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are drawn out by this book, which shows how to: * obtain competitor information in a legitimate way * analyze information so that competitors can be better understood, and strategic options explored * develop ways of achieving competitive advantage which may move the organization ahead of others in the industry This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants, to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. The book goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers various analytical techniques and approaches, and shows how to develop strategies for both attack and defence. It includes numerous cameo examples, a case history of how an organization undertook competitor analysis in an industry with little coherent published information, worked examples of many of the methods suggested, as well as a number of case studies of various industry situations. The text builds on a sound conceptual foundation, and draws heavily on the authors' practical experience.

Perfectly Legal Competitor Intelligence

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Author : Douglas Bernhardt
language : en
Publisher: Pitman Publishing
Release Date : 1993

Perfectly Legal Competitor Intelligence written by Douglas Bernhardt and has been published by Pitman Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Competivitive intelligence is the analytical process that transforms disaggregated market and competitor data into accurate, relevant and actionable strategic information about competitors' capabilities, intentions, performance and position.

The Complete Guide To Competitive Intelligence

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Author : Kirk W. M. Tyson
language : en
Publisher: Kirk Tyson International Limited
Release Date : 2002

The Complete Guide To Competitive Intelligence written by Kirk W. M. Tyson and has been published by Kirk Tyson International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

The Complete Guide to Competitive Intelligence: Second Edition is an invaluable source for executives, managers and planners. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 306 page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews and more, including the necessary worksheets conveniently provided on disks. Plus, it offers detailed instruction in designing and implementing a corporate CI process that can operate as an integral function of a corporation, company division or an individual business unit.

Proven Strategies In Competitive Intelligence

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Author : Society of Competitive Intelligence Professionals
language : en
Publisher: John Wiley & Sons
Release Date : 2002-03-14

Proven Strategies In Competitive Intelligence written by Society of Competitive Intelligence Professionals and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-14 with Business & Economics categories.

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Competitive Intelligence For Dummies

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Author : James D. Underwood
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-09

Competitive Intelligence For Dummies written by James D. Underwood and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-09 with Business & Economics categories.

Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.

Maintaining The Competitive Advantage In Artificial Intelligence And Machine Learning

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Author : Rand Waltzman
language : en
Publisher:
Release Date : 2020-08-31

Maintaining The Competitive Advantage In Artificial Intelligence And Machine Learning written by Rand Waltzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-31 with Computers categories.

If its current artificial intelligence plan is successful, China will achieve an advantage over the United States and its allies. That has significant strategic implications that the United States must address.

Win Loss Analysis

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Author : Ellen Naylor
language : en
Publisher:
Release Date : 2016-04

Win Loss Analysis written by Ellen Naylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04 with Business intelligence categories.

If your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather competitive intelligence and customer insight. With the guidance of this book, you will remove the guesswork and gain more business through Win/Loss Analysis.

Competitive Intelligence Advantage

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