Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance
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Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance
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Author : Sanjay Seth
language : en
Publisher:
Release Date : 2000
Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance written by Sanjay Seth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Market Intelligence
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Author : Fouad Sabry
language : en
Publisher: One Billion Knowledgeable
Release Date : 2024-01-24
Market Intelligence written by Fouad Sabry and has been published by One Billion Knowledgeable this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Business & Economics categories.
What is Market Intelligence Market intelligence (MI) refers to the process of collecting and analyzing information that is pertinent to a company's market, including trends, monitoring of competitors, and monitoring of customers. It is a subtype of competitive intelligence (CI), which refers to the data and information that is gathered by businesses in order to provide continual insight into market trends such as the values and preferences of customers and competitors. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Market intelligence Chapter 2: Customer relationship management Chapter 3: Supply chain management Chapter 4: Business intelligence Chapter 5: Strategic management Chapter 6: Marketing management Chapter 7: Competitive advantage Chapter 8: SWOT analysis Chapter 9: Marketing strategy Chapter 10: Business performance management Chapter 11: Marketing communications Chapter 12: Customer service Chapter 13: Business analyst Chapter 14: Competitive intelligence Chapter 15: Segmenting-targeting-positioning Chapter 16: Strategic communication Chapter 17: Market research Chapter 18: Market environment Chapter 19: Customer experience Chapter 20: Social media measurement Chapter 21: Market orientation (II) Answering the public top questions about market intelligence. (III) Real world examples for the usage of market intelligence in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Intelligence.
Developing A Market Orientation
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Author : Rohit Deshpande
language : en
Publisher: SAGE
Release Date : 1999-04-13
Developing A Market Orientation written by Rohit Deshpande and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-13 with Business & Economics categories.
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Competitive Intelligence Analysis And Strategy
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Author : Sheila Wright
language : en
Publisher: Routledge
Release Date : 2014-07-10
Competitive Intelligence Analysis And Strategy written by Sheila Wright and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-10 with Business & Economics categories.
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
Proven Strategies In Competitive Intelligence
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Author : Society of Competitive Intelligence Professionals
language : en
Publisher: John Wiley & Sons
Release Date : 2002-03-14
Proven Strategies In Competitive Intelligence written by Society of Competitive Intelligence Professionals and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-14 with Business & Economics categories.
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Planning As Learning
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Author : Arie P. de Geus
language : en
Publisher:
Release Date : 1988-01-01
Planning As Learning written by Arie P. de Geus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-01-01 with categories.
Why Competitors Matter For Market Orientation
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Author : Hans Eibe Sørensen
language : en
Publisher:
Release Date : 2009
Why Competitors Matter For Market Orientation written by Hans Eibe Sørensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Purpose - This paper aims to investigate whether it is meaningful to decompose market orientation into customer orientation and competitor orientation, and what possible implications this decomposition may have for researchers and business practitioners. Design/methodology/approach - Through a review of existing market orientation research, two of its salient dimensions, customer orientation and competitor orientation, are theoretically investigated. Then, two symmetric component measures are developed and tested on 308 manufacturing firms in a cross-sectional questionnaire survey, supplemented with census data. Findings - Empirical evidence reveals that, while competitor orientation is positively related to a firm's market share, a customer orientation is detrimental to a firm's return on assets for firms in less competitive environments. Research limitations/implications - The study advocates moving beyond "global" measures of market orientation and focusing on symmetric component measures of customer orientation and competitor orientation when investigating a firm's performance differentials. The study's cross-sectional setting limits inference about causality among the constructs. Practical implications - Customer versus competitor orientation appears to be contingent on a firm's competitive environment, which indicates that market orientation and its components are not necessarily equally relevant for firms with different strategies and in different environments. Originality/value - The paper introduces and empirically tests two novel symmetric component measures of customer orientation and competitor orientation. Academicians are provided with insights with respect to the content and symmetry of component measures of the market orientation construct and their relation to firm performance. Furthermore, business practitioners are given a more solid foundation for better allocation of resources to their customer and competitor-oriented activities.
Business And Competitive Analysis
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Author : Craig S. Fleisher
language : en
Publisher: FT Press
Release Date : 2007
Business And Competitive Analysis written by Craig S. Fleisher and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business intelligence categories.
Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.
Market Orientation Performance And The Moderating Influence Of Competitive Environment
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Author : Stanley F. Slater
language : en
Publisher:
Release Date : 1992
Market Orientation Performance And The Moderating Influence Of Competitive Environment written by Stanley F. Slater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Competition categories.
The Routledge Companion To Strategic Marketing
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Routledge
Release Date : 2020-11-24
The Routledge Companion To Strategic Marketing written by Bodo B. Schlegelmilch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Business & Economics categories.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.