Developing A Market Orientation

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Developing A Market Orientation

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Author : Rohit Deshpande
language : en
Publisher: SAGE
Release Date : 1999-04-13

Developing A Market Orientation written by Rohit Deshpande and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-13 with Business & Economics categories.

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Developing A Market Orientation

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Author :
language : en
Publisher:
Release Date : 1999

Developing A Market Orientation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Competition categories.

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Developing A Market Orientation

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Author : Robert W. Ruekert
language : en
Publisher:
Release Date : 1992

Developing A Market Orientation written by Robert W. Ruekert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.

Market Orientation In Food And Agriculture

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Author : Klaus Günter Grunert
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Market Orientation In Food And Agriculture written by Klaus Günter Grunert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Technology & Engineering categories.

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

Developing The Domain Of Internal Market Orientation Its Consequences For Market Orientation Performance

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Author : Ian Lings
language : en
Publisher:
Release Date : 2000

Developing The Domain Of Internal Market Orientation Its Consequences For Market Orientation Performance written by Ian Lings and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.

Health Product Marketing Strategy

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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2020-04-06

Health Product Marketing Strategy written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-06 with categories.

⦁What is the difference between production orientation and societal marketing orientation and sales orientation to health productThere are five main marketing orientations of which a company will adopt one. This will determine the way it interacts with the customer. Such as product orientation suggests that a company focuses inwards looking at what it is capable of, rather than the needs and wants of the client; sales orientation is based upon selling existing products with a turnover sale numbers relationship marketing orientation recognizes the value of repeat business over, not only with customers but suppliers as well; societal marketing orientation is relatively new in the scheme of things but suggests on top of meeting the needs and wants of the customer and the organization there is the societies interests to be looked and marketing orientation is based around the needs and wants of a customer to meet business objectives and it assumes that a sale depends on a customer's decision to purchase a product or provide a service.Marketing can be seen at two levels, the first level is such as a business philosophy, marketing puts customers at the center of an organization's consideration and which is reflected in basic values, such as the requirement to understand and respond to customers' needs and the necessary to search constantly for new market opportunity. In a truly marketing oriented organization, these values are instilled in all employees and should influence their behavior without any need for prompting. The personnel manager would have a selection policy that recruited staff who could fulfil the needs of customers rather than simply minimizing the wage bill in any marketing oriented organization. The other level is techniques of marketing also include pricing, the design of channels of distribution and new product development.The assessing the nature and importance of market orientation for large firms, such as body shop. The three components of market orientation could be analytically separated. The components of market orientation organization include the first component is the customer orientation, it means an organization must have a thorough understanding of its target buyers, so that it can create a product of superior value to give client benefits; the second component is the competitor orientation, it means any firm should look at how well its competitors are able to satisfy buyers' needs. It should understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors as well as the third component is to develop marketing plans that are not acted upon by people who are capable of delivering promises made to customers and a marketing orientation organization requires that the organization draws upon and integrates its human and physical resources effectively and adapts them to meet client's needs. Otherwise, a production and sales orientation may be appropriate to firms at certain stages in the evolution of markets. Where the dominant business environment is based on the need for good production planning above all, the company that does this best will achieve the greatest overall business success. It is either production orientation, it means organizations that produce what they imagined consumers wanted, rather than what they actually wanted. Planning for full utilization of capital equipment are often seen as more important than ensuring that equipment is used to provide goods and services that people actually wants. Production-oriented firms generally aim for efficiency in production rather than effectiveness in meeting customer's needs .

Changing Market Relationships In The Internet Age

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Author : Jean-Jacques Lambin
language : en
Publisher: Presses univ. de Louvain
Release Date : 2013-04-03

Changing Market Relationships In The Internet Age written by Jean-Jacques Lambin and has been published by Presses univ. de Louvain this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.

Developing A Marketing Orientation

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Author : William Taylor Ross
language : en
Publisher:
Release Date : 1987

Developing A Marketing Orientation written by William Taylor Ross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Marketing categories.

Exploring Proactive Market Strategies

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Author : Harald Brege
language : en
Publisher: Linköping University Electronic Press
Release Date : 2018-05-14

Exploring Proactive Market Strategies written by Harald Brege and has been published by Linköping University Electronic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-14 with categories.

How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. Prior literature in market orientation has touched the area of proactiveness in firms’ approach to the market, but never properly defines proactiveness and lacks a clear connection to actual firm activities. Thus, in order to better understand how firms can gain the performance benefits from proactiveness, this thesis sets out to explore what proactiveness in a market-strategic context entails and what proactive activities firms perform in implementing their proactive market strategies. The research is based on two papers, each detailing one of the two complementary branches of the research. The first paper presents the conceptual work, focusing on a typology of marketoriented strategic behaviors, which are important for understanding how firms can gain the potential performance benefits of market orientation and how they can achieve behavioral fit among their activities. The second paper presents the empirical work, focusing on the qualitative case study performed and the themes of proactiveness that emerged from it. These papers are then synthesized into a holistic view of proactive market strategies in the thesis. The thesis finds that proactiveness at the firm level in a marketing context means a firm is future-oriented, initiative-taking, change-inducing, and creative. With a basis in this definition and the extensive literature on market orientation, the thesis presents conceptual developments that are important for understanding proactiveness in market strategy, such as a framework for understanding market strategies through firm activities and one for identifying and categorizing different types of proactive activities. Furthermore, the thesis gives more detailed descriptions of the case firms and how their proactive activities help them achieve success. This results in a thorough exploration of proactive market strategies, which contributes to the marketing and strategic management literatures by clearly defining proactiveness, conceptualizing and describing proactive market strategies, and delineating proactive firm activities to better understand how firms are being proactive. In doing so, the thesis provides interesting directions for future research and presents interesting implications for managerial practice.

The Development And Validation Of A Measure Of Internal Market Orientation

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Author : Ian Lings
language : en
Publisher:
Release Date : 2001

The Development And Validation Of A Measure Of Internal Market Orientation written by Ian Lings and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.