Competitive Plus
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Competitive Marksmanship
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Author : United States. National Guard Bureau
language : en
Publisher:
Release Date : 1972
Competitive Marksmanship written by United States. National Guard Bureau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Shooting, Military categories.
Competitive Marketing Rle Marketing
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Author : John O'Shaughnessy
language : en
Publisher: Routledge
Release Date : 2014-09-15
Competitive Marketing Rle Marketing written by John O'Shaughnessy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Competitive Intelligence Advantage
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Author : Seena Sharp
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-19
Competitive Intelligence Advantage written by Seena Sharp and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-19 with Business & Economics categories.
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Competitive Problems In The Pharmaceutical Drug Industry
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Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopoly, and Business Rights
language : en
Publisher:
Release Date : 1989
Competitive Problems In The Pharmaceutical Drug Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopoly, and Business Rights and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Competition, Unfair categories.
Competitive Information In Small Businesses
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Author : T. Chesney
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
Competitive Information In Small Businesses written by T. Chesney and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
This book is about using information in small businesses to compete; it is about strategy and information systems. It examines problems that these businesses face and suggests some solutions. It looks at how strategie planning takes place and how information systems should be designed and developed in line with strategy, from a business rather than a purely technical point ofview. The main contribution made is proposing an approach to crafting strategy, designing new business processes and information systems planning that could realistically be used by the average small business, that is one without great knowledge of strategy or information systems, and one that cannot afford to buy in this knowledge. The approach differs from others suggested in the literature in that it emphasises the important role of creativity in the process of creating strategy and in information system design and illustrates where this creativity may come from, it emphasises the importance of getting staff involved and it attempts to lessen the communication problems that exists between business people and information system developers, something that historically has caused problems.
Developing Strategic Business Models And Competitive Advantage In The Digital Sector
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Author : Daidj, Nabyla
language : en
Publisher: IGI Global
Release Date : 2014-09-30
Developing Strategic Business Models And Competitive Advantage In The Digital Sector written by Daidj, Nabyla and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
The Competitive Advantage Of Emerging Market Multinationals
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Author : Peter J. Williamson
language : en
Publisher: Cambridge University Press
Release Date : 2013-04-04
The Competitive Advantage Of Emerging Market Multinationals written by Peter J. Williamson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-04 with Business & Economics categories.
A rigorous analysis of how the innovative practices of emerging multinationals from the BRIC countries are transforming global competition.
Competitive Problems In The Drug Industry
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Author : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
language : en
Publisher:
Release Date : 1969
Competitive Problems In The Drug Industry written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Pharmaceutical industry categories.
Integrated Marketing Communication
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Author : Jerome M. Juska
language : en
Publisher: Routledge
Release Date : 2021-11-29
Integrated Marketing Communication written by Jerome M. Juska and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with Business & Economics categories.
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Competitive Regionalism
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Author : M. Solís
language : en
Publisher: Springer
Release Date : 2009-07-08
Competitive Regionalism written by M. Solís and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-08 with Political Science categories.
Despite abundant scepticism about their economic benefits, Free Trade Agreements (FTAs) have proliferated at a rapid pace. Policy diffusion models explain how different sets of preferential trade agreements are interconnected and establish under what conditions FTAs can work for or against the emergence of coherent regional blocs.