Computer Based Marketing
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How To Develop And Use A Computer Based Marketing Information System
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Author : American Center for Management Development
language : en
Publisher:
Release Date : 1982
How To Develop And Use A Computer Based Marketing Information System written by American Center for Management Development and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Computer Based Decision Support In Marketing
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Author : Wolfgang Gaul
language : en
Publisher:
Release Date : 1988
Computer Based Decision Support In Marketing written by Wolfgang Gaul and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
Computer Based Marketing
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Author : Hajo Hippner
language : de
Publisher: Springer-Verlag
Release Date : 2013-12-01
Computer Based Marketing written by Hajo Hippner and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-01 with Technology & Engineering categories.
Ein konsequentes und computergestütztes Marketing entwickelt sich mehr und mehr zu einem entscheidenden Wettbewerbsfaktor. Mit dieser Erkenntnis vermittelt das Standardwerk zur Marketinginformatik in 2. Auflage umfassend und übersichtlich zielführende Informationen. Dazu werden die neuesten Erkenntnisse aus den unterschiedlichsten Teilbereichen der Marketinginformatik anschaulich anhand konkreter Projekte beschrieben und Anwendungspotentiale im Marketing aufgezeigt. Ein "Muss" für jeden innovativ ausgerichteten Entscheidungsträger im Marketing.
A Time Shared Computer Based Marketing Management Information System
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Author : Larry Robert Sochrin
language : en
Publisher:
Release Date : 1969
A Time Shared Computer Based Marketing Management Information System written by Larry Robert Sochrin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.
Computer Mediated Marketing Strategies Social Media And Online Brand Communities
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Author : Bowen, Gordon
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Computer Mediated Marketing Strategies Social Media And Online Brand Communities written by Bowen, Gordon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
The Development Of A Computer Based Marketing Tool For Use In Marketing Cooperative Extension Programs
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Author : Patricia A. Gordon
language : en
Publisher:
Release Date : 1993
The Development Of A Computer Based Marketing Tool For Use In Marketing Cooperative Extension Programs written by Patricia A. Gordon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Design Considerations For Computer Based Marketing And Information Systems
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Author : Peter Leslie Nuthall
language : en
Publisher:
Release Date : 1982
Design Considerations For Computer Based Marketing And Information Systems written by Peter Leslie Nuthall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Agriculture categories.
The Computer In Marketing
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Author : Thayer C. Taylor
language : en
Publisher:
Release Date : 1970
The Computer In Marketing written by Thayer C. Taylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Electronic data processing categories.
Development Of A Personal Computer Based Marketing Executive Support System
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Author : Emily Carla Blum
language : en
Publisher:
Release Date : 1984
Development Of A Personal Computer Based Marketing Executive Support System written by Emily Carla Blum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Computer Modelling And Expert Systems In Marketing
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Author :
language : en
Publisher: Routledge
Release Date : 1994-01-01
Computer Modelling And Expert Systems In Marketing written by and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Business & Economics categories.
This is the first volume directly to apply discussion of expert systems and computer simulation models to the area of marketing management. Drawing on original research, the authors show how the use of knowledge-based systems and computerised modelling procedures can improve managerial decision-making. The first section of the book looks at the concepts involved, giving examples of spreadsheets and databases, and a review of marketing expert systems. The second section then concentrates on the background and operation of several knowledge bases designed for specific marketing problems. The emphasis throughout is on practical application and the provision of a variety of case studies, and interesting examples will inspire and enable readers to develop their own models in a variety of different settings.