How To Develop And Use A Computer Based Marketing Information System
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How To Develop And Use A Computer Based Marketing Information System
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Author : American Center for Management Development
language : en
Publisher:
Release Date : 1982
How To Develop And Use A Computer Based Marketing Information System written by American Center for Management Development and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Marketing Information Systems
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Author : Kimball P. Marshall
language : en
Publisher: Boyd & Fraser Publishing Company
Release Date : 1996
Marketing Information Systems written by Kimball P. Marshall and has been published by Boyd & Fraser Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
Global Perspectives On The Strategic Role Of Marketing Information Systems
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Author : Medina-Quintero, Jose Melchor
language : en
Publisher: IGI Global
Release Date : 2023-05-08
Global Perspectives On The Strategic Role Of Marketing Information Systems written by Medina-Quintero, Jose Melchor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Business & Economics categories.
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Marketing Management Support Systems
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Marketing Management Support Systems written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Information Systems In Business
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Author : James O. Hicks
language : en
Publisher:
Release Date : 1990
Information Systems In Business written by James O. Hicks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
This text emphasizes how to effectively use computer technology rather then the technology itself. It is intended to provide a business student with the information systems fundamentals mecessary to operate effectively in a computerized business environment.
Marketing Information Guide
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Author :
language : en
Publisher:
Release Date : 1966
Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Marketing categories.
Computer Aided Marketing And Selling
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Author : Robert Shaw
language : en
Publisher: Robert Shaw
Release Date : 1991
Computer Aided Marketing And Selling written by Robert Shaw and has been published by Robert Shaw this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
The Effect Of Information Technology On Business And Marketing Intelligence Systems
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Author : Muhammad Alshurideh
language : en
Publisher: Springer Nature
Release Date : 2023-03-12
The Effect Of Information Technology On Business And Marketing Intelligence Systems written by Muhammad Alshurideh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-12 with Computers categories.
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Computer Based Information Systems
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Author : Donald W. Kroeber
language : en
Publisher: New York : Macmillan Publishing Company ; London : Collier Macmillan
Release Date : 1984
Computer Based Information Systems written by Donald W. Kroeber and has been published by New York : Macmillan Publishing Company ; London : Collier Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Computers categories.
Trends And Innovations In Marketing Information Systems
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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21
Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.