Comunicaci N En Crisis
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Comunicaci N En Crisis
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Author :
language : es
Publisher:
Release Date :
Comunicaci N En Crisis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Comunicaci N De Crisis
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Author : Francisco Marín
language : en
Publisher: Editorial Almuzara
Release Date : 2009-03
Comunicaci N De Crisis written by Francisco Marín and has been published by Editorial Almuzara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03 with Business & Economics categories.
Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.
Crisis Y Comunicaci N En M Xico
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Author :
language : es
Publisher:
Release Date : 1987-01-01
Crisis Y Comunicaci N En M Xico written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Communication categories.
La Gesti N Y La Comunicaci N De Crisis En El Sector De Alimentaci N Y Bebidas
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Author : Pilar Saura
language : es
Publisher: Universidad Pontificia Comillas
Release Date : 2005-06-22
La Gesti N Y La Comunicaci N De Crisis En El Sector De Alimentaci N Y Bebidas written by Pilar Saura and has been published by Universidad Pontificia Comillas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-22 with Business communication categories.
La autora analiza la gestión de comunicación de crisis en un sector clave para la economía española como es el de alimentación y bebidas, que presenta una gran complejidad. Como punto de partida revisa los principales conceptos y modelos de comunicación de crisis. Tras la revisión de 38 tipos diferentes de crisis sufridas por las empresas y su gestión de comunicación en estas situaciones, se complementa con la aportación de un modelo preventivo para la gestión de la comunicación de crisis.
Estamos Preparados La Gesti N De La Comunicaci N De Crisis En La Administraci N P Blica Espa Ola
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Author : Ismael Crespo
language : es
Publisher: INAP
Release Date : 2017-06-01
Estamos Preparados La Gesti N De La Comunicaci N De Crisis En La Administraci N P Blica Espa Ola written by Ismael Crespo and has been published by INAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-01 with Political Science categories.
Debido a la especificidad de una crisis, que nos sitúa ante un escenario de vulnerabilidad e incertidumbre y donde el sistema de valores y legitimidad se han puesto en jaque, se hace necesario minimizar sus efectos y proteger la reputación a través de la comunicación. La importancia de la comunicación de crisis ha ido creciendo en los últimos años, la constante aparición de casos de crisis y la respuesta que ofrecen los responsables públicos de su gestión, justifica el interés por iniciar trabajos que incrementen el conocimiento sobre este fenómeno, sus características, herramientas, estrategias de comunicación y los resultados de su gestión. El propósito fundamental de esta obra es servir de instrumento teórico-práctico para aquellos que se dedican a la comunicación en el ámbito público. Contenido: Introducción. Capítulo I. Marco teórico. Capítulo II. Casos de comunicación de crisis en las administraciones públicas. Capitulo III. Manual de comunicación en situaciones de crisis para las administraciones públicas. Bibliografía.
Ongoing Crisis Communication
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Author : W. Timothy Coombs
language : en
Publisher: SAGE Publications
Release Date : 2018-12-18
Ongoing Crisis Communication written by W. Timothy Coombs and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Business & Economics categories.
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.
Comunicaci N Corporativa Claves Y Escenarios
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Author : Carmen Costa-Sánchez
language : en
Publisher: Editorial UOC
Release Date : 2015-07-31
Comunicaci N Corporativa Claves Y Escenarios written by Carmen Costa-Sánchez and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Business & Economics categories.
Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Crisis Communication
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Author : Finn Frandsen
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-08-24
Crisis Communication written by Finn Frandsen and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-24 with Language Arts & Disciplines categories.
Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.
Integrated Marketing Communications In Risk And Crisis Contexts
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Author : Robert S. Littlefield
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-03-09
Integrated Marketing Communications In Risk And Crisis Contexts written by Robert S. Littlefield and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Language Arts & Disciplines categories.
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
Somos Estrategas
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Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
language : en
Publisher: Editorial GEDISA
Release Date : 2015-10-15
Somos Estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and has been published by Editorial GEDISA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Language Arts & Disciplines categories.