Comunicare L Impresa
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Comunicare L Impresa
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Author : Tino Ferrari
language : it
Publisher: Clueb Edizioni
Release Date : 2014-05-30
Comunicare L Impresa written by Tino Ferrari and has been published by Clueb Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
Ricordate quando qualcuno, con sofisticate tecniche seduttive, convinse l’amante TINO FERRARI a cogliere la mela proibita nel paradiso terrestre? La popolazione umana, allora, era composta da sole due persone. Il guru del marketing Philip Kotler non aveva ancora parlato di marketing mix, non c’erano istituti di indagine demoscopica e non ci si riempiva la bocca con parole come: media planning, strategic view, brand image, corporate communication, customer relationship management. Oggi, più che mai, la competizione di mercato richiede metodo, innovazione, originalità. Questo libro, con i suoi suggerimenti pratici e case studies, fornisce un concreto vademecum per la comunicazione d’impresa; presenta i nuovi percorsi della comunicazione polisensoriale (marketing olfattivo, armocromico, tattile, uditivo) ed emozionale (shopping experience/concept store ed esperienze d’avanguardia anche nella pubblica amministrazione); stimola la creatività individuale, non solo per migliorare la professionalità del comunicatore d’impresa e del manager, ma anche come crescita personale. Per questo motivo, l’ultimo capitolo è intitolato Per concludere... e per ricominciare”. L’autore, forte dell’esperienza aziendale, ha realizzato questo testo come strumento di formazione per professionisti in Scienze della Comunicazione ma anche per manager “curiosi” e ”curiosi stessi” come categoria–target. Infatti, se il rigore metodologico è alla base dei molti capitoli mirati ad un efficace utilizzo delle tecniche di comunicazione d’impresa, la curiosità e lo stimolo diventano il sale di altri capitoli centrati sulla ricerca di percorsi nuovi nel fare comunicazione.
L Impresa Di Comunicare L Impresa
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Author : Francesco Schianchi
language : it
Publisher:
Release Date : 1999
L Impresa Di Comunicare L Impresa written by Francesco Schianchi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives
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Author : Aiello, Lucia
language : en
Publisher: IGI Global
Release Date : 2014-01-31
Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives written by Aiello, Lucia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Business & Economics categories.
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Comunicazione Integrata Per L Impresa Un Modello Per Decidere Pianificare Gestire E Valutare La Comunicazione Aziendale
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Author : Enrico Guidotti
language : it
Publisher: FrancoAngeli
Release Date : 2004
Comunicazione Integrata Per L Impresa Un Modello Per Decidere Pianificare Gestire E Valutare La Comunicazione Aziendale written by Enrico Guidotti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Effective Relationship Building
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Author : Graziella Moschino
language : en
Publisher: Key Editore
Release Date : 2020-05-18
Effective Relationship Building written by Graziella Moschino and has been published by Key Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-18 with Law categories.
Personal uniqueness can make entrepreneurs and freelancers stand out when they struggle in an increasingly overcrowded market. Communication and relationships can be strategically leveraged for entrepreneurial success. Mastermind Community groups seek to affirm and recover the art of conversation to build effective relationships
L Impresa Sociale Dialogo Tra L Economia Aziendale E Il Diritto D Impresa
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Author : Carla Del Gesso
language : it
Publisher: FrancoAngeli
Release Date : 2014-04-04T00:00:00+02:00
L Impresa Sociale Dialogo Tra L Economia Aziendale E Il Diritto D Impresa written by Carla Del Gesso and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04T00:00:00+02:00 with Business & Economics categories.
365.1060
Made In Italy
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Author : Grace Lees-Maffei
language : en
Publisher: A&C Black
Release Date : 2013-11-21
Made In Italy written by Grace Lees-Maffei and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-21 with Design categories.
Goods made or designed in Italy enjoy a profile which far outstrips the country's modest manufacturing output. Italy's glorious design heritage and reputation for style and innovation has 'added value' to products made in Italy. Since 1945, Italian design has commanded an increasing amount of attention from design journalists, critics and consumers. But is Italian design a victim of its own celebrity? Made in Italy brings together leading design historians to explore this question, discussing both the history and significance of design from Italy and its international influence. Addressing a wide range of Italian design fields, including car design, graphic design, industrial and interior design and ceramics, well-known designers such as Alberto Rosselli and Ettore Sottsass, Jr. and iconic brands such as Olivetti, Vespa and Alessi, the book explores the historical, cultural and social influences that shaped Italian design, and how these iconic designs have contributed to the modern canon of Italian-inspired goods.
L Impresa Nella Rete Applicazioni Web Based Per La Gestione La Comunicazione E Il Commercio On Line
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Author : Enrico Guidotti
language : it
Publisher: FrancoAngeli
Release Date : 2003
L Impresa Nella Rete Applicazioni Web Based Per La Gestione La Comunicazione E Il Commercio On Line written by Enrico Guidotti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Cutural Routes Management From Theory To Practice
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Author :
language : en
Publisher: Council of Europe
Release Date : 2015-05-22
Cutural Routes Management From Theory To Practice written by and has been published by Council of Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-22 with Education categories.
In 1987, the Santiago de Compostela Declaration laid the foundations for the first Council of Europe Cultural Route, highlighting the importance of our rich, colourful and diverse European identities. Today, the Council of Europe Enlarged Partial Agreement (EPA) on Cultural Routes oversees 29 routes connecting culture and heritage across Europe. Cultural Routes are powerful tools for promoting and preserving these shared and diverse cultural identities. They are a model for grass-roots cultural co-operation, providing important lessons about identity and citizenship through a participative experience of culture. From the European Route of Megalithic Culture with its monuments built as long as 6 000 years ago, to the ATRIUM route of Architecture of Totalitarian Regimes, the routes contain elements of our past which help us to understand the present and to approach the future with confidence. The Cultural Routes also stimulate thematic cultural tourism in lesserknown parts of the continent, helping to develop economic and social stability in Europe. This first ever step-by-step guide to the design and management of Council of Europe Cultural Routes will be an essential reference for route managers, project developers, students and researchers in cultural tourism and related subjects. It addresses aspects ranging from the Council of Europe’s conventions to co-creation, fund-raising and governance, and it explores a Cultural Route model that has evolved into an exemplary system for sustainable, transnational co-operation and that has proved to be a successful road map for socio-economic development, cultural heritage promotion and intergenerational communication. The Council of Europe EPA on Cultural Routes is the result of our successful co-operation with the Luxembourg Ministry of Culture and the European Union. Increasingly, other organisations, such as the United Nations World Tourism Organization, are joining this project. This handbook was funded by the third European Commission/Council of Europe Joint Programme on Cultural Routes.
La Comunicazione D Impresa
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Author : Mauro Pecchenino
language : it
Publisher: Gius.Laterza & Figli Spa
Release Date : 2014-07-01T00:00:00+02:00
La Comunicazione D Impresa written by Mauro Pecchenino and has been published by Gius.Laterza & Figli Spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01T00:00:00+02:00 with Language Arts & Disciplines categories.
La comunicazione d’impresa è il sapere che caratterizza, in maniera particolare, i professionisti esperti in relazioni pubbliche e consente a un’azienda, anche di medie e piccole dimensioni, di elaborare e attivare flessibili ed efficaci strategie di integrazione e presenza sul mercato di riferimento. Applicata e praticata da anni in paesi come Stati Uniti, Gran Bretagna e Francia, solo di recente ha acquisito la giusta importanza anche in Italia. Il volume offre un’ampia panoramica teorica sull’argomento e passa in rassegna le diverse professionalità legate a questo settore, dalla pubblicità alle relazioni pubbliche, dalle promozioni e sponsorizzazioni al marketing diretto. Una serie di esempi pratici accompagnano la teoria, in un serrato confronto fra la situazione italiana e quella mondiale.