Consumer Behavior Analysis Of Chinese Auto Industry Against Foreign Giant Companies
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Consumer Behavior Analysis Of Chinese Auto Industry Against Foreign Giant Companies
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Author : Alex Ngumbi
language : en
Publisher: GRIN Verlag
Release Date : 2013-12-04
Consumer Behavior Analysis Of Chinese Auto Industry Against Foreign Giant Companies written by Alex Ngumbi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer’s preference of the foreign goods. It is important to conduct a systematic investigation regarding the concept of country of origin in the developing countries as it has its effects on the exporters, foreign manufacturers, domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intense competition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).
The Rise Of The Chinese Automobile Industry
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Author : Barbara Tischler
language : en
Publisher: GRIN Verlag
Release Date : 2021-01-20
The Rise Of The Chinese Automobile Industry written by Barbara Tischler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-20 with Business & Economics categories.
Bachelor Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, Vienna University of Economics and Business (Institute for Strategic Management), language: English, abstract: This bachelor thesis deals with the development of the Chinese automobile industry (only passenger cars) over the past fifteen years (2005-2020). In the first part of the thesis, the political and economic development in China is outlined and major political events in contemporary Chinese history are discussed. A special emphasis is put on the open-door policies introduced by Deng Xiaoping in the late 1980s that still have a major impact on the Chinese automobile industry. In the literature review, the development of this industry is analyzed along four categories: government regulations, competitive landscape, products available and consumer behavior. In each of the categories, the changes and developments are elaborated in detail. Significant changes were found in all four categories. Particular attention was paid to government regulations as the research has shown that major changes have been made in recent years that have significantly impacted the entire industry. Ultimately, the current state of the Chinese automobile industry is outlined and shows the importance of this industry for the Chinese as well as the world economy. In the last part of the thesis, the opinions of experts working in or with the Chinese automobile industry are outlined. Over the working time of this thesis, eight expert interviews have been conducted with professionals from diverse cultural backgrounds and work experience in the Chinese automobile industry. The insights provided should allow a better understanding of the current state and challenges. While for some topics all experts agreed (e.g. surprising rapid growth of Chinese automobile industry), there was no common opinion on other topics (e.g. potential of Chinese EVs).
Designated Drivers
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Author : G. E. Anderson
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19
Designated Drivers written by G. E. Anderson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Offers insight into the Chinese economy through the lens of the auto industry, uses case studies to illustrate China's explosive growth over the last three decades, and explores the strengths and weaknesses of the Chinese economy.
Internationalization Of Chinese Automobile Companies
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Author : Garnet Kasperk
language : en
Publisher: Lulu.com
Release Date : 2011
Internationalization Of Chinese Automobile Companies written by Garnet Kasperk and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Biler categories.
Greater China In The Global Market
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Author : Yigang Pan
language : en
Publisher: Psychology Press
Release Date : 2000
Greater China In The Global Market written by Yigang Pan and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.
Multinationals And Global Consumers
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Author : T. Chan
language : en
Publisher: Springer
Release Date : 2013-11-14
Multinationals And Global Consumers written by T. Chan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-14 with Business & Economics categories.
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
China S Automobile Industry
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Author : Eric Harwit
language : en
Publisher: Routledge
Release Date : 2016-09-16
China S Automobile Industry written by Eric Harwit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Business & Economics categories.
The author presents an argument for a system of social insurance that replaces welfare with a Guaranteed Adequate Income. The book reviews public assistance programmes, and evaluates other plans that have been proposed.
Market Entry Concepts Of Chinese Automotive Companies Into The European Market
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Author : Ramona Blietz
language : en
Publisher: GRIN Verlag
Release Date : 2016-11-08
Market Entry Concepts Of Chinese Automotive Companies Into The European Market written by Ramona Blietz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-08 with Business & Economics categories.
Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.
China World Power Of The 21st Century
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Author : Christian Lutz
language : en
Publisher: diplom.de
Release Date : 2005-03-11
China World Power Of The 21st Century written by Christian Lutz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-11 with Business & Economics categories.
Inhaltsangabe:Introduction: The approach of this research paper is to give an overview about the Chinese automotive industry. An analysis of the People s Republic of China (PRC) shows the investment possibilities for foreign automotive manufactures. This research introduces the major opportunities and threats of political, social, economical, environmental, technological and legal dimensions within China. In the first part the Political System will be analysed by Christian Lutz. The historical and cultural roots are important to understand the political developments. The theoretical and actual politcal system and their problems will be shown. He also reflects the Social System with its different specifications. The current fall-back system with community health, retirement pension and unemployment will be analysed. Furthermore the potential opportunities and risks for automotive investors will be addressed. In the third part Economy Benjamin Pflüger point out that China is potentially the largest and one of the fatest-growing automotive markets in the world and therefore significant for all foreign automobile manufactures. There are both great opportunities and possible threats existing in China. The huge population, economic growth, increasing income and improved environment for consumers as well as China`s membership of the World Trade Organisation (WTO) are important for the future development of the global economy. This also leads to unavoidable consequences for the environment. The current situation and the environmental impact of China`s motorization, such as infrastructure shortage and air pollution, will be presented in sup-topic Environment . In the fifth chapter Technology Thorsten Iwanowski will introduce aspects of technology and technology management in China. As nowadays the main form of investment is the joint venture, this will be focused. The accelerating technological development within the last decades does not only generate advantages for the Chinese people. After having created several constitutions within the last 50 years, a modern and future oriented one has been passed. This constitution basing the new legal system will require fast and further legal rules and laws to meet the challenges of the Chinese future. These circumstances and their influence on the automobile industry will be pointed out in the part Legal System . The last years show an increasing volume of Foreign Invested Enterprises (FIE) within [...]
Comparison Study In A Car Industry Between China And Germany
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Author : Anonym
language : en
Publisher: GRIN Verlag
Release Date : 2007-09
Comparison Study In A Car Industry Between China And Germany written by Anonym and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with categories.
Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, 6 entries in the bibliography, language: English, abstract: In Germany as well as in China, the automobile industry is one of the dominating sectors. Many economic activities like tire industry, plastics industry, metal processing rely on automobile. With changing technologies, production concepts, strategies and products, the car industry is often an initiator of innovations in other industries. Its success has been due to the technological competencies of manufacturers, suppliers and their respective employees. In this essay, I am going to describe the differences or similarities in a car industry between China and Germany, focusing on history, current facts, figures and other economic issues.