Consumer Behavior Buying Having And Being Global Edition
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Consumer Behavior Buying Having And Being Global Edition
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Author : Michael R. Solomon
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-08-05
Consumer Behavior Buying Having And Being Global Edition written by Michael R. Solomon and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-05 with Business & Economics categories.
For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher:
Release Date : 2011
Consumer Behavior written by Michael R. Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Consumer Behaviour
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Author : Michael Solomon
language : en
Publisher: Pearson Higher Education AU
Release Date : 2012-10-24
Consumer Behaviour written by Michael Solomon and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-24 with Business & Economics categories.
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Consumer Behavior
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Author : Solomon
language : en
Publisher: Pearson Education India
Release Date : 1973
Consumer Behavior written by Solomon and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Consumer Behavior Pearson Etext Access Card
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Author : Michael Solomon
language : en
Publisher: Pearson
Release Date : 2019-05-15
Consumer Behavior Pearson Etext Access Card written by Michael Solomon and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-15 with categories.
Beyond consumer behavior: How buying habits shape identity. A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. For consumer behavior courses. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.
Consumer Behavior
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Author : MICHAEL. SOLOMON
language : en
Publisher:
Release Date : 2014
Consumer Behavior written by MICHAEL. SOLOMON and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher: Prentice Hall
Release Date : 2016-01-21
Consumer Behavior written by Michael R. Solomon and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-21 with Consumer behavior categories.
Consumer Behavior Global Edition
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Author : Michael Solomon
language : en
Publisher: Pearson
Release Date : 2023-12-07
Consumer Behavior Global Edition written by Michael Solomon and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-07 with categories.
Consumer Behaviour Buying Having Being
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Author : Michael Solomon
language : en
Publisher:
Release Date : 2018-09-25
Consumer Behaviour Buying Having Being written by Michael Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with categories.
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
Consumer Behaviour
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Author : Michael R. Solomon
language : en
Publisher:
Release Date : 2010-04-30
Consumer Behaviour written by Michael R. Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-30 with Consumer behavior categories.