Consumer Behavior Research And Marketing Of Agricultural Products
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Agricultural Marketing And Consumer Behavior In A Changing World
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Agricultural Marketing And Consumer Behavior In A Changing World written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Consumer Behavior Research And Marketing Of Agricultural Products
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Author : J. E. R. Frijters
language : en
Publisher:
Release Date : 1986*
Consumer Behavior Research And Marketing Of Agricultural Products written by J. E. R. Frijters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986* with Consumer behavior categories.
Aandacht voor de methodologie; bepaling van voorkeur; voorkeur op basis van voedselkwaliteit; consumptie van alternatief geproduceerd voedsel en gevolgen van consumentenonderzoek voor de afzet van diverse produkten. Onder andere wordt een vergelijking gemaakt van de kwaliteit van intensief en extensief geproduceerd pluimveevlees aan de hand van een smaakpanel en fysisch-chemische analyse
Consumer Behavior Research And Marketing Of Agricultural Products
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Author : Commission of the European Communities
language : en
Publisher:
Release Date : 1985
Consumer Behavior Research And Marketing Of Agricultural Products written by Commission of the European Communities and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
Food People And Society
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Author : Lynn J. Frewer
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Food People And Society written by Lynn J. Frewer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Technology & Engineering categories.
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Agricultural Marketing And Price Analysis
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Author : F. Bailey Norwood
language : en
Publisher: Waveland Press
Release Date : 2018-04-16
Agricultural Marketing And Price Analysis written by F. Bailey Norwood and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-16 with Technology & Engineering categories.
Norwood and Lusk provide a fresh approach to marketing and price analysis that speaks to undergraduate students. In addition to providing thorough coverage of core topics, they address exciting developments and emerging areas of research in the field. Friendly and engaging, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. Unique to this book is the inclusion of the equilibrium displacement model and a chapter on consumer behavior and research. The Meet the Professional feature illustrates how the economic principles covered fit into the careers students will soon enter. End-of-chapter crossword puzzles and study questions assist in learning terminology and test preparation. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
A Report Of The National Marketing Research Workshop
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Author :
language : en
Publisher:
Release Date : 1951
A Report Of The National Marketing Research Workshop written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Farm produce categories.
The Influence Mechanism Of Internet Word Of Mouth On Consumer Behavior A Contrastive Study Between Japan And China On Tablet Marketing
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Author : ZHANG Haibin
language : en
Publisher: Scientific Research Publishing, Inc. USA
Release Date : 2018-11-01
The Influence Mechanism Of Internet Word Of Mouth On Consumer Behavior A Contrastive Study Between Japan And China On Tablet Marketing written by ZHANG Haibin and has been published by Scientific Research Publishing, Inc. USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies emphasize the positive effect of eWOM on consumer behaviors, but there are still many different views around the influencing mechanism; there is, in particular, a lack of study on the influencing mechanisms in different cultures; partly the result of different product types and customer groups. This study uses personal consumer electronics as its subject: specifically, the tablet computer. In this way, the study will enable comparability in the assessment of eWOM in different countries and the potential differences in the customers in the two countries. In addition, this study also discusses the overall trend of WOM communication among customers and compares its impact on both countries. (2) Insufficient research on the impact of Internet multi-media WOM marketing. This study believes that the content of online reviews is not the only standard that influences customers' choices. The manner and methods of information delivery and presentation also shape customers’ opinions. This study explores the means of giving an opinion about a personal electronic product and their diversity and influence on different customers in a diversified information context. (3) Insufficient research on consumer trust. Albeit key to successful marketing, consumer trust has not been sufficiently studied for its role in online marketing. Consumer trust consists of different dimensions. Some recognition at various sub-levels of a product helps establish a consumer’s trust in the product’s online reputation. This study analyzes the relationship between eWOM marketing and consumer trust at each sub-level. It further explores the two dimensions of trust, namely, competence-based trust and integrity-based trust, and their effects on purchase intention and WOM communication.
Consumer Attitudes To Food Quality Products
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Author : Marija Klopčič
language : en
Publisher: Springer
Release Date : 2013-03-12
Consumer Attitudes To Food Quality Products written by Marija Klopčič and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-12 with Science categories.
Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.
Better Agricultural Marketing Through Research
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Author : United States. Agricultural Marketing Service
language : en
Publisher:
Release Date : 1958
Better Agricultural Marketing Through Research written by United States. Agricultural Marketing Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Farm produce categories.
Consumption Motives In Luxury Marketing
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Author : Laura Helena Hartmann
language : en
Publisher: Cuvillier Verlag
Release Date : 2015-07-10
Consumption Motives In Luxury Marketing written by Laura Helena Hartmann and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-10 with Science categories.
This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perceived luxury definitions and motives for luxury consumption. Accordingly, personally-oriented luxury consumption has gained significance while socially-oriented motives have been pushed into the background. Based on this, the following studies were aimed to reveal how far it has affected the consumer behavior in both agricultural markets. The research results are used to define the target groups for different kinds of luxury marketing and to give recommendations for the design of accordant marketing strategies. The studies provide empirical evidence for the existence of a shift of motives for luxury consumption and luxury definitions away from prestige and conspicuousness toward self-realization, hedonism, intangible values, functionality, sustainability and authenticity. Moreover, the results imply that luxury consumption can be categorized in tangible luxury goods and luxury experience. Despite intersections by means of hedonism and self-realization, the studies revealed differences in the consumption motives for both categories of luxury.