Consumer Behaviour In Canada
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Consumer Behaviour In Canada
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Author : Frederick Gerard Crane
language : en
Publisher:
Release Date : 1994
Consumer Behaviour In Canada written by Frederick Gerard Crane and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Consumer Behaviour In Canada
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Author : Gurprit S. Kindra
language : en
Publisher: Scarborough, Ont. : Nelson Canada
Release Date : 1989
Consumer Behaviour In Canada written by Gurprit S. Kindra and has been published by Scarborough, Ont. : Nelson Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Consumers categories.
Consumer Behaviour In Canada
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Author : T. K. Clarke
language : en
Publisher:
Release Date : 1990-01-01
Consumer Behaviour In Canada written by T. K. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with Consumers categories.
Consumer Behaviour
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Author : Gurprit Singh Kindra
language : en
Publisher: Scarborough, Ont. : Nelson Canada
Release Date : 1994
Consumer Behaviour written by Gurprit Singh Kindra and has been published by Scarborough, Ont. : Nelson Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Consumer behavior categories.
Consumer Behaviour
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Author : Isabelle Szmigin
language : en
Publisher: Oxford University Press, USA
Release Date : 2014-11-06
Consumer Behaviour written by Isabelle Szmigin and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with Consumer behavior categories.
Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing ourunderstanding of this fascinating subject.The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.Theory is firmly set in context for students through extensive use of international examples and extended cases on topics such as repertoire shopping in China, lifestyles of Indian consumers, and learning about brands through Havaianas in Brazil.Each chapter includes Consumer Insights covering topics such as social media marketing in the Netherlands, repositioning Lucozade in the UK, and finding the right celebrity endorser. These features bring together the themes discussed and encourage students to engage with the material on a morepractical level.Central to the book is the recognition of how businesses and government are likely to use knowledge of these theories and techniques in marketing strategies and business decision making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government ora charity, including Dubit, Thinkbox and Age UK to provide real world views on the topics being discussed and the possible future direction of these areas.The authors acknowledge consumer behaviour as a research discipline. To reflect this, Research Insights features throughout each chapter include links to seminal papers to present students with the opportunity to take their learning further.The accompanying Online Resource Centre provides superior ready-to-use support for both students and lecturers:For students:* Author blog, responding to changes within the subject and supporting the currency of the textbook;* Web links illustrating consumer behaviour in practice including examples from print, video and web;* Multiple choice questions with instant feedback;* Links to seminal articles as highlighted in the Research Insights feature;* Web exercises to encourage students to test their knowledge and apply their learning;* Flashcard glossary to test understanding of key terms.For lecturers:* Comprehensive customizable PowerPoint slides;* Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches)* An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions).
Consumer Behaviour
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Author : Michael Solomon
language : en
Publisher: Pearson Education Canada
Release Date : 2013-02-05
Consumer Behaviour written by Michael Solomon and has been published by Pearson Education Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-05 with Business & Economics categories.
Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour. Note: the Companion Website is not included with the purchase of this product.
Cb Consumer Behaviour 3rd Edition
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Author : Barry J. Babin
language : en
Publisher: Cengage Canada
Release Date : 2023-03-03
Cb Consumer Behaviour 3rd Edition written by Barry J. Babin and has been published by Cengage Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Business & Economics categories.
The third Canadian edition of CB provides a thorough introduction to consumer behaviour. Students will discover how organizations can create and enhance their marketing strategy, advertising and campaign plans, and product offerings by better understanding their target audiences. This includes a thorough examination of the internal (such as perception and motivation) and external (such as cultural and societal) elements that affect consumer decision-making. The third edition includes cases based on Canadian businesses, several current examples of customer behaviour, critical thinking exercises, and the latest academic research.
Consumer Behaviour
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Author : Michael R. Solomon
language : en
Publisher: Prentice Hall
Release Date : 2001
Consumer Behaviour written by Michael R. Solomon and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Consumer Behaviour
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Author : Leon G. Schiffman
language : en
Publisher:
Release Date : 2006
Consumer Behaviour written by Leon G. Schiffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumer behavior categories.
This Canadian edition retains the strengths of the highly popular U.S. edition and builds on them. The U.S. edition of Consumer Behavior has always been known for its strong focus on theory and readability and for the emphasis on marketing strategy implications of consumer behaviour concepts. While these features have been retained in the first Canadian edition, we've also added a multitude of Canadian examples to make Consumer Behaviour, Canadian Edition, a relevant text for a Canadian audience.
Consumer Behaviour
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Author : Michael R. Solomon
language : en
Publisher:
Release Date : 2013-02-01
Consumer Behaviour written by Michael R. Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Consumer behavior categories.
Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people's social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.