Consumer Behaviour The Indian Context Concepts And Cases
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Consumer Behaviour The Indian Context Concepts And Cases
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2017
Consumer Behaviour The Indian Context Concepts And Cases written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2009-09
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with Brand name products categories.
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Conceptual Issues In Consumer Behaviour The Indian Context
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Author :
language : en
Publisher: Pearson Education India
Release Date : 2008
Conceptual Issues In Consumer Behaviour The Indian Context written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Conceptual Issues In Consumer Behaviour
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Author : S. Ramesh Kumar
language : en
Publisher:
Release Date : 2003
Conceptual Issues In Consumer Behaviour written by S. Ramesh Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer behavior categories.
Consumer Behaviour
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Author : Satish K Batra
language : en
Publisher: Excel Books India
Release Date : 2008-05-31
Consumer Behaviour written by Satish K Batra and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-31 with Business & Economics categories.
With special reference to India.
Advertising Brands And Consumer Behaviour
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Author : S. Ramesh Kumar
language : en
Publisher: Sage Publications Pvt. Limited
Release Date : 2020-04-10
Advertising Brands And Consumer Behaviour written by S. Ramesh Kumar and has been published by Sage Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-10 with Business & Economics categories.
This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertising and branding are inseparable aspects of a brand's success and understanding consumer behaviour acts as the key to achieve this. The textbook introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements. It explains how the advertisements are intricately linked to behavioural (psychological) dimensions of the consumer. The concepts used are drawn from classical and contemporary literature on consumer behaviour. In order to keep the reader in sync with recent developments in the field, the book integrates social media and digital advertisements with traditional ones.Each chapter ends with suggested in-depth journal readings that are relevant to the concepts explained in the respective chapter and a set of discussion points to aid classroom teaching and learning process.Key Features:* Focuses on building a strong conceptual perspective that triggers critical thinking and detects alternatives in a given context* Provides real-life examples of brands (creating theory-practice linkages)* Covers several well-known Indian brands across product categories* Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects
Case Studies In Consumer Behaviour 1e
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Author : Ivey Kumar
language : en
Publisher: Pearson Education India
Release Date :
Case Studies In Consumer Behaviour 1e written by Ivey Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Trends associated with consumer behaviour in the emerging Indian context have certain unique aspects. The huge market at the lower economic strata running to several millions of households for fast-moving consumer goods, the vast youth population that makes the market especially attractive to several multinational brands, the growth of luxury markets, the appearance of modern retail outlets in an environment that is still characterized by kirana shops and the enhanced rural patronage of goods and services spanning several categories are just some of the important factors that make the Indian context significantly different from the western markets. Case Studies in Consumer Behaviour adds value to the understanding of these context-specific challenges. This case collection on consumer behaviour has been ed based on the rich contextual and conceptual experience of the editor and the insights provided by Professor Paul Beamish of Ivey Business School, who has worked extensively on cases that relate to the Asian context. The cases provide an opportunity for students to blend theory with practice and understand how consumer behaviour concepts contribute to marketing strategies of brands. The Indian cases added to the collection provide an ethnic touch to the repertoire of issues pertinent to consumer behaviour. The digital era characterized by the social media and smart tablets require a basic understanding of the core concepts that influence consumers and this collection of cases provides the anchor on which several layers of thinking associated with consumer behaviour can be envisaged.
Consumer Behaviour In Indian Context
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Author : MONIKA BHATT
language : en
Publisher: S. Chand Publishing
Release Date : 2004-09
Consumer Behaviour In Indian Context written by MONIKA BHATT and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with Business & Economics categories.
A book on Consumer Behavior
Consumer Behavior
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Author : Raju M.S. & Dominique Xardel
language : en
Publisher: Vikas Publishing House
Release Date : 2004
Consumer Behavior written by Raju M.S. & Dominique Xardel and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Antiques & Collectibles categories.
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Consumer Behaviour
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Author : Batra
language : en
Publisher:
Release Date : 2004-05-01
Consumer Behaviour written by Batra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-01 with Consumer behavior categories.
Without exception we are all consumers living in a society. The single most important concern for marketers is to influence consumer behaviour in a desired manner. Strategies used to accomplish this, have implications for the concerned organisations, the group of consumers they attempt to influence, and the society in which such activities are undertaken.The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behaviour as consumers. Students who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc. need to acquire knowledge and skills which would be critically useful to them in these careers. The uncertainty involved in dealing with living, breathing, changing, and stubborn consumers can be very frustrating. What students have to learn and accept is that they would be dealing with a high degree of uncertainty, understanding and applying consumer behaviour in developing strategies in their area of interest. Successful application of consumer behaviour concepts to specific situations requires human judgement and cannot be reduced to any fixed rules.Students often ask how can they use various concepts, say, social class, personality, life style etc. to develop a promotional programme. Obviously, a single concept has to be thought and understood in conjunction with the knowledge and understanding of other factors while developing strategic options.The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts it has been endeavoured to use nearer home Indian examples to make it more relevant to our conditions and easier for students to understand.The book is arranged in five parts. The end of each chapter is followed by summary, questions for discussion, and suitable projects. At the end of each part, there are cases and consumer insights. Some of these cases relate to actual business situations while others have been prepared tohighlight certain consumer behaviour concepts applied to specific business situations.