Consumer Goods Distribution In China

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Consumer Goods Distribution In China

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Author : Datamonitor (Firm)
language : en
Publisher:
Release Date : 1998

Consumer Goods Distribution In China written by Datamonitor (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with China categories.

The Distribution Of Consumer Goods In The People S Republic Of China

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Author : Pia Polsa
language : en
Publisher:
Release Date : 1998

The Distribution Of Consumer Goods In The People S Republic Of China written by Pia Polsa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with China categories.

Retail And Wholesale Distribution Of Consumer Goods In China

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Author :
language : en
Publisher:
Release Date : 1994

Retail And Wholesale Distribution Of Consumer Goods In China written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Consumer goods categories.

Changing Pattern Of The Distribution Of Consumer Goods In The People S Republic Of China

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Author : Pia Lindell
language : en
Publisher:
Release Date : 1995

Changing Pattern Of The Distribution Of Consumer Goods In The People S Republic Of China written by Pia Lindell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Consumer goods categories.

Distribution System Of Consumer Good In China

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Author : Chun-Ming Wong
language : en
Publisher:
Release Date : 1998

Distribution System Of Consumer Good In China written by Chun-Ming Wong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing channels categories.

Marketing In China

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Author : Wendy Miu Ling Yuen
language : en
Publisher:
Release Date : 1996

Marketing In China written by Wendy Miu Ling Yuen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.

Consumer Products Distribution In Mainland China Southeast Coastal Area

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Author :
language : en
Publisher: Find/Svp
Release Date : 1996

Consumer Products Distribution In Mainland China Southeast Coastal Area written by and has been published by Find/Svp this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Consumer goods categories.

Distribution Of Consumers Goods In China

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Author : Chiou-shuang Yan
language : en
Publisher:
Release Date : 1986

Distribution Of Consumers Goods In China written by Chiou-shuang Yan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with China categories.

Building Consumer Good Brands In China

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Author : Judith Frey
language : en
Publisher: diplom.de
Release Date : 2004-04-29

Building Consumer Good Brands In China written by Judith Frey and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-29 with Business & Economics categories.

Inhaltsangabe:Abstract: Against the backdrop of the Western world s saturated and fatigued consumer goods markets, the evolving of China s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and consumer analyses, this author discusses in detail how companies can implement and adapt these elements and concepts to the requirements of the Chinese context. Promising options as well as possible challenges and risks are pointed out accordingly. Relevant examples from the current brand scene in China, such as Wall s, Lenovo, BMW, Haier, or Samsung, illustrate these recommendations and suggest creative starting points for further exploration. Major findings of this thesis are that Western brands need to maintain strong symbolic values, and that comprehensive brand building based on brand substance and personality may be the key for sustainable success. Particular focus is to be on durable, close brand-consumer relationships. A main challenge for Western brands will be the adaptation of brand communication to the local consumer requirements. Furthermore, this thesis supports the assumption that the Chinese market must be broken up into regional markets, and that the [...]

The Development Of The Modern Distribution System And Supermarket Industry In China And The Implications For Foreign Investors In Manufacturing And Retailing

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Author : Ming Li Chai
language : en
Publisher:
Release Date : 1995

The Development Of The Modern Distribution System And Supermarket Industry In China And The Implications For Foreign Investors In Manufacturing And Retailing written by Ming Li Chai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.