Consumer Learning And Expertise
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Consumer Learning And Expertise
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Author : J. Wesley Hutchinson
language : en
Publisher: Springer
Release Date : 2015-12-31
Consumer Learning And Expertise written by J. Wesley Hutchinson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-31 with Business & Economics categories.
This book integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. The first part of the book focuses on two central hypotheses that are seldom explicitly endorsed or rejected. In the normal course of everyday life, consumers become increasingly familiar with the products and service that they use. Possibly, over time people learn from these experiences and gain true expertise in a variety of product domains. Thus, the first hypothesis that increased familiarity leads to increased expertise: learning from experience (H1). Second, it seems reasonable that as expertise increases, people become more efficient consumers: increased consumer welfare (H2). The authors’ analyses reveal that these hypotheses are often, but not always supported, and sometimes opposite results obtain. The remaining parts of the book provide systematic reviews of the theories, methods, and applications that have been prominent in research on consumer learning and expertise.
Consumer Learning And 3 D Ecommerce
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Author : Terry M. Daugherty
language : en
Publisher:
Release Date : 2001
Consumer Learning And 3 D Ecommerce written by Terry M. Daugherty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumers categories.
Children Learning To Buy
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Author : Scott Ward
language : en
Publisher:
Release Date : 1975
Children Learning To Buy written by Scott Ward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising and children categories.
Acquisition Of The Consumer Role By Adolescents
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Author : George P. Moschis
language : en
Publisher:
Release Date : 1978
Acquisition Of The Consumer Role By Adolescents written by George P. Moschis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Understanding Consumer Behavior And Consumption Experience
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Author : Rajagopal
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Understanding Consumer Behavior And Consumption Experience written by Rajagopal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Handbook Of Consumer Psychology
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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2018-12-07
Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Consumer Learning From Own Experience And Social Information
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Author : Andrew M. Davis
language : en
Publisher:
Release Date : 2020
Consumer Learning From Own Experience And Social Information written by Andrew M. Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
We investigate how different types of social information affect the demand characteristics of firms competing through service quality. We first generate behavioral hypotheses around both consumers' learning behavior and firms' corresponding demand characteristics: market share, demand uncertainty, and rate of convergence. We then conduct a controlled human-subject experiment where a consumer chooses to visit one of two firms, each with unknown service quality, in a repeated interaction and is exposed to different information treatments from a social network: (1) no social information, (2) share-based social information which details the percentage of people that visited each firm, (3) quality-based social information which illustrates the percentage of people that received a satisfactory experience from each firm, or (4) full social information which contains both share-based and quality-based social information. A key insight from our study is that different types of social information have different effects on firms' demand. First, promoting quality-based social information leads to a significantly higher market share, lower demand variability, and faster rate of convergence, for a firm with significantly better service quality. Second, when the higher quality firm has only a marginal advantage over the other firm, promoting only share-based information leads to higher market share and lower demand variability. A third important result is that providing only one type of social information can actually be more helpful to the higher quality firm than providing full social information.
The Customer Education Playbook
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Author : Daniel Quick
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-12
The Customer Education Playbook written by Daniel Quick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-12 with Business & Economics categories.
Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Introduction To Psychology
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Author : Jennifer Walinga
language : en
Publisher: Hasanraza Ansari
Release Date :
Introduction To Psychology written by Jennifer Walinga and has been published by Hasanraza Ansari this book supported file pdf, txt, epub, kindle and other format this book has been release on with Body, Mind & Spirit categories.
This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.
Knowledge Transfer And Rhetoric
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Author : Majorie Alice Delbaere
language : en
Publisher:
Release Date : 2008
Knowledge Transfer And Rhetoric written by Majorie Alice Delbaere and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.