Consumer Ology
DOWNLOAD
Download Consumer Ology PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Consumer Ology book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Consumerology
DOWNLOAD
Author : Philip Graves
language : en
Publisher: Hachette UK
Release Date : 2013-01-24
Consumerology written by Philip Graves and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-24 with Business & Economics categories.
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Consumer Ology
DOWNLOAD
Author : Philip Graves
language : en
Publisher: Nicholas Brealey Publishing
Release Date : 2010
Consumer Ology written by Philip Graves and has been published by Nicholas Brealey Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Consumer Ology
DOWNLOAD
Author : Philip Graves
language : en
Publisher:
Release Date : 2013
Consumer Ology written by Philip Graves and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Consumerology: The Truth About Consumers and the Psychology of Shopping contains a preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Clickology
DOWNLOAD
Author : Graham Jones
language : en
Publisher: Hachette UK
Release Date : 2013-12-09
Clickology written by Graham Jones and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-09 with Business & Economics categories.
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: *Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store *Why having a centrally positioned search box aids navigation and increases sales *Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.
Buyology
DOWNLOAD
Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Buyology
DOWNLOAD
Author : Reshan Perera
language : en
Publisher:
Release Date : 2020-02
Buyology written by Reshan Perera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02 with categories.
In simple wording buy-ology means the study of consumer buying patterns. Consumer decision making is a process which marketer must be able to understand. When studying about the consumer behaviour individuals or situational levels use attempt in drawing particular generalisations.
Slide Ology
DOWNLOAD
Author : Nancy Duarte
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-08-07
Slide Ology written by Nancy Duarte and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-07 with Art categories.
A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Fashion Ology
DOWNLOAD
Author : Yuniya Kawamura
language : en
Publisher: Berg
Release Date : 2004-12-01
Fashion Ology written by Yuniya Kawamura and has been published by Berg this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-01 with Social Science categories.
This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation.
Buy Ology
DOWNLOAD
Author : Martin Lindstrom
language : en
Publisher:
Release Date : 2010
Buy Ology written by Martin Lindstrom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer behavior categories.
The Psychology Of Extremism
DOWNLOAD
Author : Arie W. Kruglanski
language : en
Publisher: Routledge
Release Date : 2021-09-12
The Psychology Of Extremism written by Arie W. Kruglanski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-12 with Political Science categories.
This ground-breaking book introduces a new model of extremism that emphasizes motivational imbalance among individual needs, offering a unique multidisciplinary exploration of extreme behaviors relating to terrorism, dieting, sports, love, addictions, and money. In popular discourse, the term ‘extremism’ has come to mean largely ‘violent extremism’, but this is just one of many different types: extreme sports, extreme diets, political and religious extremisms, extreme self-interest, extreme attitudes, extreme devotion to a cause, addiction to substances, or behavioral addiction (to videogames, shopping, pornography, sex, and work). But do these descriptions have a deeper meaning? Do they reveal a common psychological dynamic? Or are they merely a mode of things about phenomena that have little in common? Bringing together world-leading psychologists from a variety of disciplines, the book uses a brand-new model to examine different expressions of extremism, at different levels of analysis (brain, hormones, and behavior), in order not merely to describe such behaviors but also to explain their occurrence, and the conditions under which they may be likely to emerge. Also including suggestions for ways in which extremism could be counteracted, and to what extent it appears to be harmful to individuals and society, this is essential reading for students and academics in psychology and behavioral sciences.