Consumer Price Perception Of Scarcity And Time Pressure
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Consumer Price Perception Of Scarcity And Time Pressure
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Author : Michael Barbera
language : en
Publisher:
Release Date : 2019
Consumer Price Perception Of Scarcity And Time Pressure written by Michael Barbera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
An Investigation Of The Effects Of Time Pressure On Consumers Perception Of Price Quality And Value
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Author : Rajneesh Suri
language : en
Publisher:
Release Date : 1996
An Investigation Of The Effects Of Time Pressure On Consumers Perception Of Price Quality And Value written by Rajneesh Suri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
This dissertation examines how time pressure influences the perceptions of quality, sacrifice and value associated with the given price information of a product. To understand the effects of time pressure on information processing, a conceptual framework based on the process theories on attitude formation and change was developed. Unlike the existing conceptualization based on these theories, this framework incorporates both the motivational and the resource effects of time pressure on information processing. It is proposed that the extent of systematic processing or the task relevant elaboration will show an inverted U-shaped relationship with time pressure. Using price as the attribute information to be evaluated under time pressure, specific hypotheses about the effects of time pressure on the association between price and the perceptions of quality, sacrifice and value were proposed. A laboratory experiment was conducted using student subjects to test the proposed hypotheses. A 3 (time pressure) x 2 (price level) x 2 (motivation) between subjects design replicated across two products was employed. The experimental factor "time pressure" manipulated time availability to the participants at low, moderate, and high, while the "price level" used the extremities of the price acceptability level for the two products and was either high (upper limit of price acceptability) or low (lower limit of price acceptability). The third experimental factor "motivation" provided an opportunity to create evaluative scenarios in which subjects were either highly motivated or not highly motivated to process the given information. The three dependent measures used in this study were perceived quality, perceived sacrifice and perceived value. Results of the experiments showed a significant interaction between time pressure, price level and motivation. Examination of the two way interactions due to time pressure and price levels and the trends between time pressure and the three dependent measures suggested support for the hypothesized effects of time pressure. Additional support for the conceptualization was determined by analyzing the cognitive responses. Again the effects sizes of the trend between time pressure and the task relevant elaboration supported the hypothesized inverted U-shaped relationship between the two constructs.
Time Pressure Factor Brings What Effect To Influence Consumer Behavior
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Author : Johnny Ch Lok
language : en
Publisher: Independently Published
Release Date : 2019-05
Time Pressure Factor Brings What Effect To Influence Consumer Behavior written by Johnny Ch Lok and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05 with categories.
However, instead of attractive good product quality method can attempt consumers to make time pressure consumption behavior. The another method is brand loyalty building method, which can be attempted to encourage or persuade consumers to feel consumption desire need to make decision to buy the brand of any products in time pressure consumption environment. For example, when the consumers feel the brand is loyalty and it can build good image to his/her feeling, and this time pressure factor can inlfuence this brand of any products which has high discount price to attract the consumer individual attention, e.g. familiar brand high class cars, the good confident house agent's high class houses, and the expensive and infrequently buying items, come under this category. When their prices are fallen down to sell cheaper, e.g. twenty per cent discount or more than twenty percent discount sale price than the other similar competitive brands' any products' normal prices. Then, it is possible to let these expensive items' consumers have high involvement and high feeling need in time pressure consumption environment. Because they assume that this discount sale price will be short time sale price, e.g. after three months or next month etc. short time discount sale price in short time period. Then, these expensive items' prices will be raised to the normal sale price, even higher price. so, they have time pressure feeling to feel that it is right time to make consumption decision in order to avoid to lose these low price purchase benefit in this unpredictive cheap discount price purchase items. so, if the expensive item marketer can build long time good brand loyalty relationship to consumers. Then, it will have much influential effort to persuade consumers feel consumption desires need by its any extensive items in the unpredictive short term discount period, due to they do not want to loss this large discount purchase price chance. So, short time discounted sale price, it is another method to persuade consumers to choose to buy the brand's any products in short time pressure consumption environment.The another persuading time pressure consumption method is that it can let consumers to think more habitual buying the kind of products. products like stationery, groceries, food etc. fall under this category. For example, when the consumer fees the brand of any products, he/she has habitual purchase experience, of he/she feels that the brand's any products won't sell in market temporary, even he/she can not buy it to use again. Then, it is possible to infuence him/her to feel immediate purchase need to buy a lot of product or food number to keep to use or eat later in the time pressure environment, e.g. the food consumer buys the brand of any breads to eat in supermarkets habitually, but in this moth, he/she watchs TV advertisement to be acknowledge this brand of any breads won't be bought from any supermarkets as soon as possible. Hence, it is possible to influence him/her to plan to make choice to buy a lot of number of this brand of any breads in order to keep the enough of this brand of breads number to eat later. So, this brand of any breads sale loss in supermarkets that will cause the habitual food consumers of this brand of breads, whom make consumption choice to buy a lot number of this brands any breads in short time suddenly. Because they are eating this brand of any kinds of breads habitually.
Why Is Time Pressure One Factor To Influence
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Author : Johnny Ch LOK
language : en
Publisher: Independently Published
Release Date : 2019-04-20
Why Is Time Pressure One Factor To Influence written by Johnny Ch LOK and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-20 with categories.
Chapter FourTime pressure consumption decisionmaking process characteristicsHow we can predict or know the consumer time pressure in whom decision making process? Will it bring advantages or disadvantages to influence the businessmens' benefits? I shall indicate some different consumption situations or environments to explain what will be impacted to sale number is increased or decreased to businesses when the consumer feel time pressure to avoid whom behavioral consumption to the product or the service.Firstly, I shall explain that what effects of product popularity and time pressure on online shopping behaviors are . Electronic ecommerce is popular to any countries, in special, US, UK, China large areas countries, because when one customer feels need to spend one hour even more time to catch any transportation tool to arrive the shop to buy the kind of product. Then, due to far distance reason, he/she will choose to apply internet to buy the kind of product . If the seller has website to let the consumers to choose online shopping. However, it seems that online shopping behavior can reduce the consumer individual time pressure, when he/she feels need to catch any kinds of transportation tool to arrive the shop to buy the product. Moreover, when the consumer can turn on home computer to enter its website to choose the styles of the kind of products, which one is the most situable to choose. He/she can spend time to search the different styles kinds of product information to compare and evaluate which brand of product will b whose purchase choice easily at home. Hence, in psychological view, he/she can feel that spending time to search information from internet behavior which is more valuable and it can bring more economic benefit to make final purchase decision more than the behavior of spending long time to catch any transportation tools to visit the shop. Moreover, it is possible to bring failure risk that he/she wastes time to catch any transportation tools to visit the shop if he/she can not find any one of suitable product(s) to choose to buy. Hence, it seems the online shopping can influence the consumer reduced time pressure and wastes time to do any shopping decision.
Uniqueness
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Author : C.R. Snyder
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Uniqueness written by C.R. Snyder and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Psychology categories.
My Red Shirt and Me The red shirt incident begins with a rather ordinary red shirt. Not a brightly colored red shirt, not a dramatic cherry or firehouse red, more like a faded burgundy. But, for several days, my very iden tity was bound up in its redness. It was me, and I wore it with the pride a matador takes in his splendid cape, a hero in his medals of bravery, or a nun in her religious habit. I'll never forget the bound less joy I felt wearing that simple, pullover, short-sleeved red shirt in the hospital--or the rush of relief that I experienced when, at last, I decided to surrender it. However, we are getting ahead of our story, which starts a short time earlier with a most unfortunate accident. A light flurry of wet snow had begun to fall as the university limousine turned the corner on its way from the Bronx campus of New York University to the downtown campus. Although eight of us were packed into the car and had resigned ourselves to the usual boring faculty meeting awaiting us, somehow a spontaneous air of joviality was created.
Unit Pricing Matters More When Consumers Are Under Time Pressure
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Author : Jun Yao
language : en
Publisher:
Release Date : 2018
Unit Pricing Matters More When Consumers Are Under Time Pressure written by Jun Yao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Unit pricing refers to the display of an item's price per unit measure (e.g., per ounce). The present study experimentally investigates how the presence of unit price information affects consumers' grocery purchase decisions and shopping task perceptions in the common situation where prepackaged products are on offer under different brand names and in variable package sizes. Study 1 shows that when there is unit pricing, consumers adopt the unit price as a diagnostic cue for comparing the economic losses associated with the product options. This in turn shifts their choices towards the lower unit priced options. Unit pricing also improves their task perceptions. Study 2 shows that when consumers are under time pressure, unit pricing results in a greater number of choices for the products with the cheaper unit price and an increased use of unit prices, while there continues to be an enhancement in task perceptions regardless of the available time. It is concluded that unit price information improves shopping task perceptions, results in quicker shopping task completion, and in consumers being better able to find the offer that represents the best value for them. Based on the findings retailers are advised to endorse and provide unit pricing wherever possible.
Consumer Brand Relationships
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Author : Susan Fournier
language : en
Publisher: Routledge
Release Date : 2012-03-29
Consumer Brand Relationships written by Susan Fournier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
The Distributional Implications Of The Impact Of Fuel Price Increases On Inflation
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Author : Mr. Kangni R Kpodar
language : en
Publisher: International Monetary Fund
Release Date : 2021-11-12
The Distributional Implications Of The Impact Of Fuel Price Increases On Inflation written by Mr. Kangni R Kpodar and has been published by International Monetary Fund this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-12 with Business & Economics categories.
This paper investigates the response of consumer price inflation to changes in domestic fuel prices, looking at the different categories of the overall consumer price index (CPI). We then combine household survey data with the CPI components to construct a CPI index for the poorest and richest income quintiles with the view to assess the distributional impact of the pass-through. To undertake this analysis, the paper provides an update to the Global Monthly Retail Fuel Price Database, expanding the product coverage to premium and regular fuels, the time dimension to December 2020, and the sample to 190 countries. Three key findings stand out. First, the response of inflation to gasoline price shocks is smaller, but more persistent and broad-based in developing economies than in advanced economies. Second, we show that past studies using crude oil prices instead of retail fuel prices to estimate the pass-through to inflation significantly underestimate it. Third, while the purchasing power of all households declines as fuel prices increase, the distributional impact is progressive. But the progressivity phases out within 6 months after the shock in advanced economies, whereas it persists beyond a year in developing countries.
Contrasts And Effect Sizes In Behavioral Research
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Author : Robert Rosenthal
language : en
Publisher: Cambridge University Press
Release Date : 2000
Contrasts And Effect Sizes In Behavioral Research written by Robert Rosenthal and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Psychology categories.
This book presents a series of concepts, measures, and indices that permit a more useful application of contrast analysis.
Time Pressure And Stress In Human Judgment And Decision Making
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Author : A.J. Maule
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Time Pressure And Stress In Human Judgment And Decision Making written by A.J. Maule and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Psychology categories.
Some years ago we, the editors of this volume, found out about each other's deeply rooted interest in the concept of time, the usage of time, and the effects of shortage of time on human thought and behavior. Since then we have fostered the idea of bringing together different perspectives in this area. We are now, there fore, very content that our idea has materialized in the present volume. There is both anecdotal and empirical evidence to suggest that time con straints may affect behavior. Managers and other professional decision makers frequently identify time pressure as a major constraint on their behavior (Isen berg, 1984). Chamberlain and Zika (1990) provide empirical support for this view, showing that complaints of insufficient time are the most frequently report ed everyday minor stressors or hassles for all groups of people except the elderly. Similarly, studies in occupational settings have identified time pressure as one of the central components of workload (Derrich, 1988; O'Donnel & Eggemeier, 1986).