Consumer Response To Characteristics Of Price Matching Guarantees
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Consumer Response To Characteristics Of Price Matching Guarantees
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Author : Monika Kukar-Kinney
language : en
Publisher:
Release Date : 2003
Consumer Response To Characteristics Of Price Matching Guarantees written by Monika Kukar-Kinney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Price Matching Guarantees And Consumer Evaluations Of Price Information
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Author : Nicholas H. Lurie
language : en
Publisher:
Release Date : 2007
Price Matching Guarantees And Consumer Evaluations Of Price Information written by Nicholas H. Lurie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
In 3 experiments, we show that price-matching guarantees affect the process through which consumers translate price information into subjective judgments. In Experiment 1, we find that price-matching guarantees appear to change the standard used in price evaluation by raising consumers' estimates of the lowest and average prices in the market. This leads consumers to perceive products and stores that offer price-matching guarantees as less expensive. In Experiment 2, we show that evaluations of product price information are affected by the presence of a price-matching guarantee only when consumers do not know the range of market prices. In Experiment 3, we extend these findings to show that consumer evaluations of the cost of products in a store, inferred on the basis of store characteristics, are also influenced by the presence of a price-matching guarantee.
Quantitative Marketing And Marketing Management
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Author : Adamantios Diamantopoulos
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-31
Quantitative Marketing And Marketing Management written by Adamantios Diamantopoulos and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Business & Economics categories.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Price Matching Guarantees And Imperfect Consumer Information
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Author : Jennifer Helen Haydock
language : en
Publisher:
Release Date : 2009
Price Matching Guarantees And Imperfect Consumer Information written by Jennifer Helen Haydock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Consumer behavior categories.
Price Matching Guarantees As Signals Of Low Prices
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Author : Joydeep Srivastava
language : en
Publisher:
Release Date : 2007
Price Matching Guarantees As Signals Of Low Prices written by Joydeep Srivastava and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Many retailers offer a price-matching guarantee that promises to pay consumers the difference if they find a lower price elsewhere. This article proposes that the effectiveness of a price-matching guarantee as a signal of low store prices depends on individuals' beliefs about the degree to which other consumers in the market engage in price search, enforce price-matching guarantees, or both. Consistent with signaling theory, results of a survey and two experimental studies demonstrate that market level factors affect consumer beliefs about the extent to which others engage in price search and thereby the effectiveness of price-matching guarantees in lowering perceptions of store prices. The implications of the findings for retail strategy are discussed along with directions for future research.
Competitive Price Matching Guarantees
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Author : Arcan Nalca
language : en
Publisher:
Release Date : 2009
Competitive Price Matching Guarantees written by Arcan Nalca and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Marketing Theory And Applications
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Author : Kenneth R. Evans
language : en
Publisher:
Release Date : 2002
Marketing Theory And Applications written by Kenneth R. Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.
Dissertation Abstracts International
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Author :
language : en
Publisher:
Release Date : 2007
Dissertation Abstracts International written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Dissertations, Academic categories.
Price Matching Guarantees And Imperfect Consumer Information
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Author : Jennifer Helen Haydock
language : en
Publisher:
Release Date : 2008
Price Matching Guarantees And Imperfect Consumer Information written by Jennifer Helen Haydock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Price Matching Guarantees
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Author : Sridhar Moorthy
language : en
Publisher:
Release Date : 2013
Price Matching Guarantees written by Sridhar Moorthy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Are price-matching guarantees anticompetitive? This paper examines the incentives for price-matching guarantees in markets where information about prices is costly. Under some conditions the conventional explanation of price-matching announcements as facilitating collusion finds support, and is even strengthened. But our model provides an additional explanation for the practice. A price-matching guarantee may be a credible and easily understood means of communicating to uninformed consumers that a firm is low-priced. The credibility of the signal to uninformed consumers is assured by the behaviour of informed consumers. We contrast the testable implications of our model with those of the anticompetitive theories and discuss supportive evidence from an illustrative sample of retailers.