Consumer Smarts
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Consumer Smarts
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Author : Jeri Freedman
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2012-12-15
Consumer Smarts written by Jeri Freedman and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-15 with Juvenile Nonfiction categories.
Provides advice on developing wise spending habits and getting a good deal when shopping for clothes, consumer goods, food, medicine, personal care products, and entertainment.
Money Matters
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Author : Katherine Howe
language : en
Publisher:
Release Date : 2000-06-01
Money Matters written by Katherine Howe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-01 with Education categories.
Lesson plans and activities that help students become more informed consumers by recognizing forces that affect their spending and learning how to make wise economic decisions.
The Role Of Smart Technologies In Decision Making
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Author : Eleonora Pantano
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-20
The Role Of Smart Technologies In Decision Making written by Eleonora Pantano and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-20 with Business & Economics categories.
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.
Super Smart Shopping
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Author : Mattie Reynolds
language : en
Publisher: Red Chair Press
Release Date : 2013-01-01
Super Smart Shopping written by Mattie Reynolds and has been published by Red Chair Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Juvenile Nonfiction categories.
Super-Smart Shopping models different ways children can help their families make good decisions when shopping and develop skills to be a smart consumer.
The Smart Consumer
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Author :
language : en
Publisher:
Release Date : 2007
The Smart Consumer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consumer education categories.
The Smart Consumer
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Author :
language : en
Publisher:
Release Date : 2003
The Smart Consumer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer education categories.
Be Smart About Shopping
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Author : Kathiann M. Kowalski
language : en
Publisher: Enslow Publishing, LLC
Release Date : 2014-01-01
Be Smart About Shopping written by Kathiann M. Kowalski and has been published by Enslow Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Juvenile Nonfiction categories.
Should you buy that smartphone at full price now or wait for the sale? Shopping can be fun but also stressful, especially on a teen-sized budget. That's why it's important to be a critical consumer. It's easy to spend money, but how do you save? With helpful tips and math word problems, this book will show readers how to make smart financial decisions, avoid the bad deal, and get the most for their money.
Smart Persuasion
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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01
Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Consumer Insights 2 0
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Author : Dona Vitale
language : en
Publisher: Paramount Market Publishing
Release Date : 2006
Consumer Insights 2 0 written by Dona Vitale and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
Smart Packaging Technologies For Fast Moving Consumer Goods
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Author : Joseph Kerry
language : en
Publisher: John Wiley & Sons
Release Date : 2008-05-23
Smart Packaging Technologies For Fast Moving Consumer Goods written by Joseph Kerry and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-23 with Technology & Engineering categories.
Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.