Consumerism 4th Ed
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Consumerism 4th Ed
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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 1982-02
Consumerism 4th Ed written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-02 with Business & Economics categories.
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
Consumer Economics
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Author : Elizabeth B. Goldsmith
language : en
Publisher: Routledge
Release Date : 2016-06-10
Consumer Economics written by Elizabeth B. Goldsmith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Business & Economics categories.
From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.
Handbook Of Research On Contemporary Consumerism
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Author : Kaufmann, Hans Ruediger
language : en
Publisher: IGI Global
Release Date : 2019-09-20
Handbook Of Research On Contemporary Consumerism written by Kaufmann, Hans Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Consumerism
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Author : Steven Miles
language : en
Publisher: SAGE
Release Date : 1998-08-31
Consumerism written by Steven Miles and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-08-31 with Social Science categories.
This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.
The Romantic Ethic And The Spirit Of Modern Consumerism
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Author : Colin Campbell
language : en
Publisher: WritersPrintShop
Release Date : 2005
The Romantic Ethic And The Spirit Of Modern Consumerism written by Colin Campbell and has been published by WritersPrintShop this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later, while in the following five years it was reprinted four times. However although the intervening years have seen the appearance of Italian, Portuguese, Slovenian and Chinese editions, no copies have been available in English since 1998. This Alcuin Academic edition has therefore been published in order to fill this gap, and more specifically to meet the needs of those academics and students who have contacted me over the past six or seven years in search of an English-language version of the book. Naturally I have considered writing a revised edition (which indeed some critics, as well as a few friends, have suggested is long overdue). -- Amazon.com.
Consumerism
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Author :
language : en
Publisher:
Release Date : 1978
Consumerism written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
The Anatomy Of Consumerism
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Author : H. RamHormozi
language : en
Publisher: FriesenPress
Release Date : 2019
The Anatomy Of Consumerism written by H. RamHormozi and has been published by FriesenPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
The Anatomy of Consumerism is a story of greed and obsession and consumption. Of waste and environmental degradation. Of destruction and despair. It is the story of being human. In this earnest account of a serious problem in which we are all implicated, we come to terms with our collective obsession with material consumption. The Anatomy of Consumerism tracks this consumption from the Industrial Revolution, through a ravenous stretch of excessive production and acquisition, all the way to our digital present—a period during which we overconsume as a matter of course and visit irreparable damage on our natural environment as a result. It is no wonder the consequences of human greed fester so hotly in debate among economists, social scientists, and environmentalists. The Anatomy of Consumerism wades into this debate’s center.
The Romantic Ethic And The Spirit Of Modern Consumerism
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Author : Colin Campbell
language : en
Publisher: Springer
Release Date : 2018-06-05
The Romantic Ethic And The Spirit Of Modern Consumerism written by Colin Campbell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-05 with Social Science categories.
Originally published in 1987, Colin Campbell’s classic treatise on the sociology of consumption has become one of the most widely cited texts in sociology, anthropology, cultural studies, and the history of ideas. In the thirty years since its publication, The Romantic Ethic and the Spirit of Modern Consumerism has lost none of its impact. If anything, the growing commodification of society, the increased attention to consumer studies and marketing, and the ever-proliferating range of purchasable goods and services have made Campbell’s rereading of Weber more urgent still. As Campbell uncovers how and why a consumer-oriented society emerged from a Europe that once embodied Weber’s Protestant ethic, he delivers a rich theorization of the modern logics and values structuring consumer behavior. This new edition, featuring an extended Introduction from the author and an Afterword from researcher Karin M. Ekström, makes clear how this foundational work aligns with contemporary theory in cultural sociology, while also serving as major influence on consumer studies.
Consumerism In World History
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Author : Peter N. Stearns
language : en
Publisher: Routledge
Release Date : 2006-04-18
Consumerism In World History written by Peter N. Stearns and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-18 with History categories.
This second edition of Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa. By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include: a chapter on Latin America Russian and Chinese developments since the 1990s the changes involved in trying to bolster consumerism as a response to recent international threats examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala. With updated suggested reading, the second edition of Consumerism in World History is essential reading for all students of world history.
Consumerism In World History
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Author : Peter N. Stearns
language : en
Publisher: Psychology Press
Release Date : 2001
Consumerism In World History written by Peter N. Stearns and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The desire to acquire luxury goods and leisure services is a basic force in modern life. This work explores both the historical origins and world-wide appeal of this relatively modern phenomenon.