Consumers In Context
DOWNLOAD
Download Consumers In Context PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Consumers In Context book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing In Context
DOWNLOAD
Author : Chris Hackley
language : en
Publisher: Springer
Release Date : 2013-11-14
Marketing In Context written by Chris Hackley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-14 with Business & Economics categories.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Consumer Trends And New Product Opportunities In The Food Sector
DOWNLOAD
Author : Klaus G. Grunert
language : en
Publisher: BRILL
Release Date : 2023-08-07
Consumer Trends And New Product Opportunities In The Food Sector written by Klaus G. Grunert and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Business & Economics categories.
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.
Managerial Issues In Digital Transformation Of Global Modern Corporations
DOWNLOAD
Author : Thangasamy Esakki
language : en
Publisher:
Release Date : 2021-06-25
Managerial Issues In Digital Transformation Of Global Modern Corporations written by Thangasamy Esakki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
""This book explores the prospects and challenges of the digital transformation of modern business corporations during the process of transition from the outdated business endeavors to the updated ones"--Provided by publisher"--
Handbook Of Developments In Consumer Behaviour
DOWNLOAD
Author : Victoria Wells
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Handbook Of Developments In Consumer Behaviour written by Victoria Wells and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Consuming Choices
DOWNLOAD
Author : David T. Schwartz
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2010-05-16
Consuming Choices written by David T. Schwartz and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-16 with Philosophy categories.
Do consumers shoulder some culpability for unethical and immoral practices associated with products they purchase? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.
Cranston S Consumers And The Law
DOWNLOAD
Author : Colin Scott
language : en
Publisher: Cambridge University Press
Release Date : 2000-08
Cranston S Consumers And The Law written by Colin Scott and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08 with Law categories.
The third edition of this text is designed to bring the reader up to date with developments in consumer law up to 1999. It includes material on utilities and financial services regulation.
Consumer S Behavior Beyond Self Report
DOWNLOAD
Author : Alexandra Wolf
language : en
Publisher: Frontiers Media SA
Release Date : 2021-11-22
Consumer S Behavior Beyond Self Report written by Alexandra Wolf and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-22 with Science categories.
Interpreting Consumer Choice
DOWNLOAD
Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2009-09-10
Interpreting Consumer Choice written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Smart Sensing And Context
DOWNLOAD
Author : Payam Barnaghi
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-09-07
Smart Sensing And Context written by Payam Barnaghi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-07 with Computers categories.
This volume constitutes the revised papers of the 4th European Conference on Smart Sensing and Context, Euro SSC 2009, held in Guilford, UK, in September 2009. This volume consists of 16 full papers. Each paper received at least three peer reviews. The conference and proceedings were structured into 6 main tracks which discussed the key themes addressed by EuroSCC 2009: activity recognition, information aspects of context-aware sensor and actuator systems, context-aware service platforms, context processing, reasoning and fusion, real-world experiences with deployed systems, and context-aware frameworks in mobile environments.
Rising Stars In Environmental Psychology
DOWNLOAD
Author : Giuseppe Carrus
language : en
Publisher: Frontiers Media SA
Release Date : 2023-06-09
Rising Stars In Environmental Psychology written by Giuseppe Carrus and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-09 with Science categories.