Consumers In Context
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Consumers In Context
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2016-01-29
Consumers In Context written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Conceptual Issues In Consumer Behaviour The Indian Context
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Author :
language : en
Publisher: Pearson Education India
Release Date : 2008
Conceptual Issues In Consumer Behaviour The Indian Context written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Marketing In Context
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Author : Chris Hackley
language : en
Publisher: Springer
Release Date : 2013-11-14
Marketing In Context written by Chris Hackley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-14 with Business & Economics categories.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Marketing In Context
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Author : Chris Hackley
language : en
Publisher: Springer
Release Date : 2013-11-14
Marketing In Context written by Chris Hackley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-14 with Business & Economics categories.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Conceptual Issues In Consumer Behaviour
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Author : S. Ramesh Kumar
language : en
Publisher:
Release Date : 2006
Conceptual Issues In Consumer Behaviour written by S. Ramesh Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumer behavior categories.
Context And Cognition In Consumer Psychology
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2017-10-16
Context And Cognition In Consumer Psychology written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Business & Economics categories.
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research. The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.
Representing Consumers
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Author : Barbara Stern
language : en
Publisher: Routledge
Release Date : 2003-09-02
Representing Consumers written by Barbara Stern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
The Context Marketing Revolution
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Author : Mathew Sweezey
language : en
Publisher: Harvard Business Press
Release Date : 2020-03-24
The Context Marketing Revolution written by Mathew Sweezey and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2009-09
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with Brand name products categories.
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Putting Consumers It Adoption In Context
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Author : Miira Juntumaa
language : en
Publisher:
Release Date : 2011
Putting Consumers It Adoption In Context written by Miira Juntumaa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.