Consuming Mass Fashion In 1930s England
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Consuming Mass Fashion In 1930s England
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Author : Cheryl Roberts
language : en
Publisher: Springer Nature
Release Date : 2022-10-17
Consuming Mass Fashion In 1930s England written by Cheryl Roberts and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-17 with Social Science categories.
This book details a significant and largely untold history of the demand for cheap, fashionable clothing for young working-class women. This is an interdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for younger women, and on their retailing in the second-hand trade and seconds dealing, street markets, new multiple stores, department stores, independent dress shops and home dressmaking. The book also discusses the specific impact of this new product within the emerging mass manufactured goods mail order catalogue industry in England. These outlets all offered venues of consumption to the young, employed, modern working-class woman, and are analysed in the context of old and new businesses practices. The actuality of the garments worn by these young women is paramount to this research and will be at the forefront of all findings and outcomes.
Everyday Fashion
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Author : Bethan Bide
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-12-28
Everyday Fashion written by Bethan Bide and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-28 with Design categories.
Ordinary clothes have extraordinary stories. In contrast to academic and curatorial focus on the spectacular and the luxurious, Everyday Fashion makes the case that your grandmother's wardrobe is an archive as interesting and important as any museum store. From the moment we wake and get dressed in the morning until we get undressed again in the evening, fashion is a central medium through which we experience the world and negotiate our place within it. Because of this, the ways that supposedly 'ordinary' and 'everyday' fashion objects have been designed, manufactured, worn, cared for, and remembered matters deeply to our historical understanding. Beginning at 1550 the start of an era during which the word 'fashion' came to mean stylistic change rather than the act of making each chapter explores the definition of everyday fashion and how this has changed over time, demonstrating innovative methodologies for researching the everyday. The variety and significance of everyday fashion cultures are further highlighted by a series of illustrated object biographies written by Britain's leading fashion curators, showcasing the rich diversity of everyday fashion in British museum collections. Collectively, this volume scratches below the glossy surface of fashion to expose the mechanics of fashion business, the hidden world of the workroom and the diversity and role of makers; and the experiences of consuming, wearing, and caring for ordinary clothes in the United Kingdom from the 16th century to the present day. In doing so it challenges readers to rethink how fashion systems evolve and to reassess the boundaries between fashion and dress scholarship.
Wholesale Couture
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Author : Liz Tregenza
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-02-23
Wholesale Couture written by Liz Tregenza and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-23 with Business & Economics categories.
The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry. The book also considers the wider social and economic factors that affected manufacturers and consumers; the effect of austerity, rationing and the Utility scheme, and the pressing need for wholesale couturiers to export their products internationally. It demonstrates that 1946 was a critical year for re-building and re-imagining the London fashion industry and that wholesale couturiers were at the centre of these developments. Furthermore, it reveals the impact of changing consumer purchasing power, including the burgeoning youth market, for fashion manufacturers. Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.
Fashion And Feeling
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Author : Roberto Filippello
language : en
Publisher: Springer Nature
Release Date : 2023-05-16
Fashion And Feeling written by Roberto Filippello and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-16 with Social Science categories.
Fashion and Feeling: The Affective Politics of Dress explores the complex nexus of fashion and the feeling body from a variety of critical perspectives across fashion studies, anthropology, sociology, design practice, and media studies. It asks such questions as: What does fashion look and feel like in an age dominated by amplified anxiety, isolation, depression, and precariousness? How are feelings woven into clothing and mobilized through fashion practices in ways that might sustain living with a sense of ongoing crisis? Does fashion have the potential to help us reimagine new lifeworlds which might be reinvigorating? In other words, how is fashion engaging with the “bad,” the “good,” and the ambivalent feelings associated with our personal and collective histories, with our troubled political present, and with our imagined future? Despite such diverse and scattered contributions, the potentialities of “feeling” for the study of fashion are still largely neglected. This edited volume seeks to tease out possible avenues of investigation of the clothed body and its representations through the lens of feeling.
Co Operative Culture And The Politics Of Consumption In England 1870 1930
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Author : Peter Gurney
language : en
Publisher: Manchester University Press
Release Date : 1996
Co Operative Culture And The Politics Of Consumption In England 1870 1930 written by Peter Gurney and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Consumer cooperatives categories.
This innovative, research-based book presents a positive critique of the co-operative alternative to emerging capitalist forms of mass consumption in the late nineteenth and early twentieth centuries. This alternative was embedded in the culture of the movement and Peter Gurney provides a full analysis of that culture - its strategy and ambition, social and educational forms, internationalism and historical consciousness.
The Soviet Dream World Of Retail Trade And Consumption In The 1930s
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Author : A. Randall
language : en
Publisher: Springer
Release Date : 2008-10-01
The Soviet Dream World Of Retail Trade And Consumption In The 1930s written by A. Randall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with History categories.
In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.
The Making Of Consumer Culture In Modern Britain
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Author : Peter Gurney
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-05-18
The Making Of Consumer Culture In Modern Britain written by Peter Gurney and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with History categories.
It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
London Couture And The Making Of A Fashion Centre
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Author : Michelle Jones
language : en
Publisher: MIT Press
Release Date : 2022-04-12
London Couture And The Making Of A Fashion Centre written by Michelle Jones and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-12 with History categories.
How design collaboration, networks, and narratives contributed to the establishment of a recognized English couture industry in the 1930s and 1940s. In the 1930s and 1940s, English fashion houses, spurred by economic and wartime crises, put London on the map as a major fashion city. In this book, Michelle Jones examines the creation of a London-based couture industry during these years, exploring how designer collaboration and the construction of specific networks and narratives supported and shaped the English fashion economy. Haute couture—the practice of creative made-to-measure womenswear—was widely regarded as inherently French. Jones shows how an English version emerged during a period of economic turbulence, when a group of designers banded together in a collective effort to shift power within the international fashion system. Jones considers the establishment of this form of English design practice, analyzing the commercial, social, and political factors that shaped the professional identity of the London couturiers. She focuses on collaborative activity that supported this form of elite, craft-based fashion production—from the prewar efforts of the Fashion Group of Great Britain to the wartime establishment of the Incorporated Society of London Fashion Designers, modeled loosely after French fashion’s governing body, the Chambre Syndicale de la Couture Parisienne. It was these collective efforts by couturiers that established and sustained London’s place as an internationally recognized center for creative fashion.
The Wiley Blackwell Encyclopedia Of Consumption And Consumer Studies
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Author : Daniel Thomas Cook
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-02
The Wiley Blackwell Encyclopedia Of Consumption And Consumer Studies written by Daniel Thomas Cook and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-02 with Social Science categories.
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com
Consumption And The World Of Goods
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Author : John Brewer
language : en
Publisher: Routledge
Release Date : 2013-06-17
Consumption And The World Of Goods written by John Brewer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with History categories.
The study of past society in terms of what it consumes rather than what it produces is - relatively speaking - a new development. The focus on consumption changes the whole emphasis and structure of historical enquiry. While human beings usually work within a single trade or industry as producers, as, say, farmers or industrial workers, as consumers they are active in many different markets or networks. And while history written from a production viewpoint has, by chance or design, largely been centred on the work of men, consumption history helps to restore women o the mainstream. The history of consumption demands a wide range of skills. It calls upon the methods and techniques of many other disciplines, including archaeology, sociology, social and economic history, anthropology and art criticism. But it is not simply a melting-pot of techniques and skills, brought to bear on a past epoch. Its objectives amount to a new description of a past culture in its totality, as perceived through its patterns of consumption in goods and services. Consumption and the World of Goods is the first of three volumes to examine history from this perspective, and is a unique collaboration between twenty-six leading subject specialists from Europe and North America. The outcome is a new interpretation of the seventeenth and eighteenth centuries, one that shapes a new historical landscape based on the consumption of goods and services.